Partner / owner at Douglas & Breitner - leading in Digital Marketing
Amsterdam Area, Netherlands
- Current
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- Partner / owner at Douglas & Breitner - leading in Digital Marketing
- Past
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- (Area) e-Business Manager at Overtoom International (Manutan Group)
- Head of Marketing & Communications (a.i.) at Topclick Pay per Call Advertising
- Internet & Distribution Manager at ING Card
- Teacher Internet Strategy (freelance) at The Hague Polytechnic
- Web Manager at UPC Netherlands
- Product manager chello broadband at UPC Netherlands
- Education
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- Institute of Direct Marketing, London, UK
- Polytechnic Eindhoven (Fontys Hogescholen)
- Recommended
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6 people have recommended Stephan - Connections
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Stephan Schroeders’s Summary
10+ year experience in Digital Marketing, a.o. digital marketing strategy and planning, audits on digital marketing performance, organisational e-team advice, strategical approach of SEO/PPC, website development project management.
Currently Partner / owner of Douglas & Breitner - leading in Digital Marketing. Douglas & Breitner is a consultancy firm, specialized in guiding top 500 companies through the Digital Marketing landscape, helping them to improve efficiency and effectiveness of e-commerce activities by optimal use of online methodologies. Douglas & Breitner services includes (strategic) digital marketing consultancy and execution, training and both project- and interim management.
Stephan Schroeders’s Specialties:
E-commerce, e-business, online marketing, digital marketing, online acquisition, online conversion, online retention, search engine marketing, search engine optimisation, multivariate testing, online search & merchandise
Stephan Schroeders’s Experience
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Partner / owner
Douglas & Breitner - leading in Digital Marketing
(Privately Held; 1-10 employees; Internet industry)
January 2008 — Present (1 year 7 months)
Douglas & Breitner is a consultancy firm specializing in guiding companies through the Digital Marketing landscape, using online methodologies to improve efficiency and effectiveness of e-commerce activities. Douglas & Breitner services include strategic digital marketing consultancy and execution, training and both project- and interim management.
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(Area) e-Business Manager
Overtoom International (Manutan Group)
(Business Supplies and Equipment industry)
December 2006 — January 2008 (1 year 2 months)
Develop online ecommerce strategies which grow audience, improve conversion and increase average transaction size. Creating business requirements and user interface specifications for webshop. Development of business cases inclusive of revenue projections. Develop, execute and implement area e-Business activities (focussing on PPC/SEO, affiliation, email marketing, viral) having the responsibility of managing the e-Business budget and maximalizing ROAS/ROI. On international level defining and steering (group) e-business key performance indicators, giving support and develop per country e-business strategies. Developing SEO vision, executing PPC country audit and benchmarking activities. Leading international strategic group e-business projects.
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Head of Marketing & Communications (a.i.)
Topclick Pay per Call Advertising
(Privately Held; 11-50 employees; Internet industry)
April 2006 — November 2006 (8 months)
Internet Startup, launched May 2006. First company which is launching the pay per call advertising model and local search facilities into the Dutch market.
Responsibility for B2B marketing & communication, defining search engine marketing strategy and tactics and digital marketing strategy. -
Internet & Distribution Manager
ING Card
(Public Company; 51-200 employees; Banking industry)
September 2003 — April 2006 (2 years 8 months)
Develop and execute ING Card's digital marketing strategy
Develop callcenter channel -
Teacher Internet Strategy (freelance)
The Hague Polytechnic
(Educational Institution; 201-500 employees; Higher Education industry)
August 2003 — February 2006 (2 years 7 months)
Teacher and developer of the Internet Strategy module at the Hague Polytechnic.
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Web Manager
UPC Netherlands
(Public Company; 1001-5000 employees; Telecommunications industry)
August 2001 — September 2004 (3 years 2 months)
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Product manager chello broadband
UPC Netherlands
(Public Company; 1001-5000 employees; Telecommunications industry)
May 1998 — August 2001 (3 years 4 months)
