Stephanie Skordas, APR

Current

• Program Manager at BCBSNC

Past

• Account Supervisor at RLF Communications
• Senior Account Executive at Trone Public Relations
• Account Executive at Trone Public Relations

• Marketing Director at Greensboro Children's Museum
• Freelance Producer at WXII
• Reporter/Producer at WFMY-TV
• 5:30, 6:00 and 11PM Anchor at WWAY-TV
• News Director at WGNI-FM
• Assignment Editor at WNCT-TV
• Stringer at WCHL-AM
• Assistant News Director at WJNC-AM

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8 more...

Education

• University of North Carolina at Chapel Hill

Recommended

7 people have recommended Stephanie

Connections

275 connections

Industry

Public Relations and Communications

Websites

• Follow me on Twitter
• My Blog

Stephanie Skordas, APR’s Summary

I create PR campaigns and social media strategies that win national awards and recognition.

Using social media as a complement to traditional public relations strategies allows me to explore the new ways we're creating conversations on the web.

As a blogger, microblogger and social networker, I enjoy reaching out to current and new contacts. Connect with me here, on Twitter @stephskordas or on Facebook.

Stephanie Skordas, APR’s Specialties:

Media relations, social media, strategic planning and project management, Accreditation in Public Relations (APR)

Stephanie Skordas, APR’s Experience

• Program Manager

  BCBSNC

  (Non-Profit; Insurance industry)

  2009 — Present (less than a year)

• Account Supervisor

  RLF Communications

  (Privately Held; Public Relations and Communications industry)

  May 2007 — March 2009 (1 year 11 months)

  Defined strategy for and developed, executed and managed comprehensive public relations plans designed to meet client business objectives.
  
  Pitched plans to clients and prospective clients to grow current business and develop new business pipeline.
  
  Led award-winning account teams to coordinate public relations activities for clients.
  
  Skilled content generator for web and collateral development.
  
  Established RLF Spotlight division to promote public
  figures and celebrities.
  
  Generated more than $3 million in one-to-one media value and 13.5 million impressions for a client through coverage on ABC News Nightline, Essence magazine, Fox & Friends and more in less than one year.
  
  Increased website traffic 524% for a client through social media activities and SEO which led to nearly 9,000 new customers in six months.

• Senior Account Executive

  Trone Public Relations

  (Public Relations and Communications industry)

  2006 — 2007 (1 year )

  Developed and managed public relations campaigns for clients in the health care, hospitality, home furnishings, higher education and pet care industries.
  
  Defined and evaluated tools and tactics including media relations campaigns, direct mail pieces, marketing collateral, website development and special events.
  
  Created and managed budgets and timelines for all projects. Provided guidance and mentored five junior staff members and six interns.
  
  Highlights:
  -Planned and implemented media relations and special events for high-end teak outdoor furniture product launch, gained coverage in national shelter publications such as House Beautiful, Veranda, Garden Design and Better Homes and Gardens. One-to-one media value was estimated at $300,000. Campaign materials won marketing awards.
  
  -Rebranded and launched a group of diagnostic imaging centers. Created campaigns aimed at physicians, clinical staff and consumers for product lines such as virtual colonoscopy, digital mammography and varicose vein treatment. Created two Web sites, direct marketing pieces, brochures and other marketing materials.

• Account Executive

  Trone Public Relations

  (Public Relations and Communications industry)

  2005 — 2006 (1 year )

  Managed public relations campaigns for clients in higher education and health care industries. Maintained client communication to ensure all activities aligned with existing communications plans and budgets.
  
  Created collateral materials, including website, brochures, signage, T-shirts, and direct mail pieces.
  
  Provided guidance to and mentored junior staff members.

• Marketing Director

  Greensboro Children's Museum

  (Public Relations and Communications industry)

  2001 — 2005 (4 years )

  As the entire marketing department, I used to joke that if it had words on it, it was my responsibility. Some highlights here:
  
  -Developed an attractive and navigable Web site for the museum. Used self-taught Web editing software Dreamweaver and Fireworks to update content.
  -Increased visitors attendance by 25% through media relations and marketing campaigns
  -Helped raise $120,000 for the museum through my involvement in the Playhouse Pizazz fundraiser.

• Freelance Producer

  WXII

  (Public Relations and Communications industry)

  2001 — 2001 (less than a year)

• Reporter/Producer

  WFMY-TV

  (Broadcast Media industry)

  1993 — 2000 (7 years )

  Weekend Producer/Nightside Reporter
  11PM Producer
  Special Project Producer
  
  Some highlights here:
  -Covered Hurricane Bertha from the front porch of The King's Motel in Carolina Beach, NC. We were stranded on the island for this category 3 storm.
  -Covered Hurricane Fran two weeks after Bertha. Was the first TV crew to sneak over to Surf City/Topsail Island to show the damage. A resident smuggled the photographer and me over the bridge in his van past state troopers.
  -Worked two years on a story about a polyurethane foam plant whose emissions were determined to have made its neighbors sick.

• 5:30, 6:00 and 11PM Anchor

  WWAY-TV

  (Broadcast Media industry)

  1989 — 1993 (4 years )

  Also served as Weekend Anchor/Reporter; 6&11PM Producer/Weekend Weather

• News Director

  WGNI-FM

  (Broadcast Media industry)

  1988 — 1989 (1 year )

• Assignment Editor

  WNCT-TV

  (Public Company; 51-200 employees; Broadcast Media industry)

  1987 — 1988 (1 year )

• Stringer

  WCHL-AM

  (Public Relations and Communications industry)

  1986 — 1987 (1 year )

• Assistant News Director

  WJNC-AM

  (Public Relations and Communications industry)

  1983 — 1987 (4 years )

Stephanie Skordas, APR’s Education

• University of North Carolina at Chapel Hill

  B.A. , Journalism , 1985 — 1987

  Activities and Societies:

  Loved being involved in STV ... especially the shows "Off The Cuff" and "General College"!

Additional Information

Stephanie Skordas, APR’s Websites:

• Follow me on Twitter
• My Blog

Stephanie Skordas, APR’s Interests:

Media relations, social media, strategy, event planning. Spare time: voracious reader.

Stephanie Skordas, APR’s Groups:

Public Relations Society of America, GGCC

•    LinkEds & writers
•    Public Relations Society of America (PRSA National)
•    Public Relations Professionals
•    Employee Communications and Engagement
•    Social Media Today
•    UNC Alumni
•    University of North Carolina School of Journalism and Mass Communication
•    PRSA Health Academy & Friends
•    PRSA Tar Heel Chapter
•    Hacks Turned Flacks
•    Council of Public Relations Firms
•    Linking Greensboro
•    PRwise
•    ECHO Academy of Direct Marketing Arts & Sciences
•    #journchat

Stephanie Skordas, APR’s Honors:

2009 Silver Anvil for Consumer Marketing Services/Financial Services: The Debt Diva Campaign.
2009 Silver SABRE Award Finalist for The Debt Diva Campaign
PRSA Tar Heel Chapter's Outstanding PR Award 2008 for The Debt Diva Campaign.
MARCOM Gold winner in 2006 for Gloster Anassa media kit
MARCOM Gold winner in 2006 for Anassa Splendid Safari invitation
RBMA award on behalf of Greensboro Imaging 2005 and 2006
Emmy nomination 1999
UPI investigative reporting award 1989

Stephanie Skordas, APR’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch