Director, Email Operations at Adknowledge
Kansas City, Missouri Area
Director, Email Operations at Adknowledge
Kansas City, Missouri Area
Web Development and User Experience Design
Integrated Marketing Strategy
Online Advertising and Social Media
Search Engine Optimization
People Management / Project Management
Web Analytics and ROI Analysis
Relationship Management / Business Development
Strategic Planning and Execution
(Internet industry)
February 2009 — Present (6 months)
Lead the creative development efforts for the email channel, including design, copy, usability and information architecture. Pioneer new technical innovations within the email interface to improve monetization of deliverability efforts. Responsible for feed provider management and integration into existing systems to maximize both revenue and quality of traffic. Drive optimization of category selection to enhance targeting rule sets, leading to higher end user relevancy.
(Public Company; CC; Retail industry)
June 2008 — December 2008 (7 months)
Responsible for the creation of all online product content and navigational features for circuitcity.com. Lead the development of social commerce applications, including forums, blogs, and ratings/reviews. Accountable for the creation of consumer-facing educational features by leveraging internal resources and third party content providers. Manage the community, content, and navigation managers and their teams. Drive the development of new technological solutions to support channel innovation and integration within existing e-commerce systems.
(Public Company; 10,001 or more employees; CC; Retail industry)
June 2006 — June 2008 (2 years 1 month)
Responsible for planning, developing, and implementing strategic enhancements to the core user experience of circuitcity.com. Accountable for defining and developing strategic visions to satisfy business needs, and organizing people, processes, and technology to successfully implement these concepts. Responsible for driving cross-functional teams, aligning people at all levels within the organization, and maintaining ownership of key business deliverables throughout the entire strategic enhancement development lifecycle.
(Privately Held; 501-1000 employees; Medical Devices industry)
December 2005 — June 2006 (7 months)
(Public Company; 10,001 or more employees; Medical Devices industry)
December 2000 — September 2003 (2 years 10 months)
(Privately Held; 1001-5000 employees; Biotechnology industry)
June 1998 — December 2000 (2 years 7 months)
MBA , Strategic Leadership , 2005 — 2008
Courses completed include:
- Creativity and Innovation
- Global IT Management
- Design Management
- Lean Six Sigma
- International Residency
BS , Spanish and History Education , 1992 — 1996
Magna Cum Laude graduate
Featured speaker, OMMA Social Conference, "Valuable by Any Measure: Metrics that Mean Something in Social Media", June 2008
Featured speaker, Shop.org Merchandising Conference, "Test Your Way To Site Conversion Nirvana", July 2008
Featured speaker, Internet Retailer Design Conference, "Programmers are from Mars, Customers are from Venus", January 2009