Stephanie Woods

Stephanie Woods

Internet Marketer Available for Hire

British Columbia, Canada

Current
  • Guest Contributor at SEO Scoop
  • Internet Marketer at DotCom Media Inc
  • Internet Marketer Available for Hire at Freelance
Past
Education
  • Centennial College
Connections
129 connections
Industry
Marketing and Advertising
Websites

Stephanie Woods’s Summary

SEO and SEM including: Information Architecture documentation, PPC campaign creation and management, monthly marketing maintenance, analytics reporting, link building, planning and strategy, research, website audits, creative brainstorming, initial website development planning (for new sites and redesigns), site optimization, and social networking.

Stephanie Woods’s Specialties:

SEMPO Certification for Advanced Search Advertising (PPC)


Stephanie Woods’s Experience

  • Guest Contributor

    SEO Scoop

    (Marketing and Advertising industry)

    October 2009Present (2 months)

    Currently author a bi-weekly "Learn SEO" series as a guest contributor on SEO Scoop. The blog receives over 20,000 visitors a month, so I welcomed the opportunity with open arms when it was offered to me.

  • Internet Marketer

    DotCom Media Inc

    (Privately Held; Online Media industry)

    June 2009Present (6 months)

    I work with DotCom Media on a part-time basis helping them manage monthly marketing campaigns for clients.

    What I do is, onpage optimization, directory submissions/citations, provide linkbait ideas, write content, improve site usability, manage/create PPC campaigns, and recommend landing pages for both PPC and link building.

  • Internet Marketer Available for Hire

    Freelance

    (Marketing and Advertising industry)

    February 2007Present (2 years 10 months)

    If you are looking for an in-house SEO/SEM/Internet Marketer but can't afford to hire one full-time, consider using my services on a part-time basis.

    I currently work part-time at DotCom Media doing just that and am looking for more work.

    Ideally I'd like to keep working at DotCom (I love the people and the clients), however, I'd like to add another company part-time to the roster.

    And no, I don't want to do just link building for you. I will do directory submissions and citation building as part of a monthly marketing campaign, but I am not cut out for bartering for links. Just not my personality type (and it does take a certain type of person to do this work, which I admire).

    I am great at strategic thinking and coming up with a hundred ways to market and brand your site and/or product. I can also increase your return on advertising spend online and ROI. I am 100% transparent with all the work I do, so if you want to know how and what I am doing for you I will always be more than happy to let you know. In fact, I love nothing more than teaching people how to do things.

  • Marketing Specialist

    Acro Media

    (Privately Held; Design industry)

    February 2007February 2009 (2 years 1 month)

    Responsible for the initial planning stages of a website and independently managing monthly marketing, PPC and SEO campaigns for a variety of clients and industries.

    Monthly marketing tactics included monthly analytics reporting and recommendations, paid advertising, link building, landing page testing, person creation, on page optimization, and improving calls to action (CTA) to increase conversions.

    Experienced with information architecture documents, website and content audits, research and strategy, keyword research, content recommendations, creative brainstorming and improving website usability.

  • Copywriter

    Mealla Media

    (Marketing and Advertising industry)

    February 2003February 2007 (4 years 1 month)

    Mealla Media was a small business web development startup created with a partner. I provided content creation for clients when it was needed and also helped with Account Management.

  • Account Executive

    MacLaren McCann

    (Public Company; IPG; Marketing and Advertising industry)

    October 1999May 2001 (1 year 8 months)

    MacLaren McCann is one one the largest full service advertising agencies in Canada with over 600 employees in the Toronto office.

    I worked on the branding side of the agency and was responsible for the day-to-day management of client accounts including Sony, The Sony Store, Durex, and Bacardi.

    My favorite part of this job was being involved in the planning and strategy of magazine and television campaigns. We would create strategy documents outlining demographic and psychographic information (persona creation) alongside a key selling point. This included continuous research and monitoring of the client`s key competitors. I also had the opportunity to conduct a focus group and take part in many others.


Stephanie Woods’s Education

  • Centennial College

    Creative Advertising , Account planning and management; media buying and plannning; copywriting. , 19962000

    Won the 2000 Centennial College Academic Award for graduating with highest GPA for the Centre for Creative Communications. Was also a Presidents Award Nominee.

    Activities and Societies:
    President of Advertising Association.

Additional Information

Stephanie Woods’s Websites:

Stephanie Woods’s Interests:

Marketing, strategic planning, research of all kinds, photography, snowboarding, music, cooking, reading book, playing piano and violin, rock climbing.

Stephanie Woods’s Groups:

SEMPO

  •    SEMPO Institute
  •    Search Engine Journal Contributors
  •    OKDG - Okanagan Developer Group

Stephanie Woods’s Honors:

Communications Arts Award for Highest Academic Achievement 2000
Presidents Award Nominee, Centennial College 2000


Stephanie Woods’s Contact Settings

Interested In:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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