Communications Director at The 401(k) Company
Austin, Texas Area
Communications Director at The 401(k) Company
Austin, Texas Area
I am a multiple award-winning copywriter, designer and creative director with over 12 years professional experience. Currently, I serve as the director of an in-house creative group at a financial institution where I have worked for 7 years. I adeptly manage a staff of nine writers and designers, lead the development of custom creative campaigns for more than 100 high profile clients, design and pitch creative concepts to large potential clients and support extensive sales and marketing efforts. Prior to my current job, I was a Communications Manager at a high-tech start-up where I was responsible for print and web design, web programming, HTML email marketing and corporate branding. I have extensive experience and capabilities in executive management, staff management and creative management/art direction, as well as managing existing long-term client relationships and new client development opportunities.
Graphic design, copywriting, creative direction, art direction, presentation skills, project management, hiring, training, mentoring, leadership, in house design management, budgeting, forecasting, consulting, print design, web design, brand development, corporate identity, marketing, editing, advertising
(Privately Held; 201-500 employees; Financial Services industry)
July 2006 — Present (3 years 1 month)
• Manage all department operations
• Manage staff of 9 writers, designers and communication specialists
• Responsible for hiring, training, mentoring and developing staff
• Assist with development of initial client communication strategy and education collateral
• Maintain current knowledge of the unique communication needs for more than 100 clients
• Manage client assignments, monitor workloads and address client concerns
• Monitor client campaign results
• Ensure consistent proactive offering of standardized communication campaigns
• Responsible for overall quality of work produced by creative department
• Manage creative projects from concept to completion
• Translate marketing objectives into creative strategies; direct creative team in the production of creative collateral
• Outline each potential client's needs and ensure all creative components are delivered on schedule
• Attend sales presentations as creative and education representative
(Privately Held; 201-500 employees; Financial Services industry)
July 2003 — July 2006 (3 years 1 month)
• Managed all plan communications for high profile client accounts
• Responsible for developing overall concept, as well as writing and designing all print and electronic communications
• Measured effectiveness of each campaign and reported results back to client; adjust strategy based on results
• Presented extensive creative and education capabilities to prospective clients during sales process
• Supported corporate marketing efforts, including brand development and development of marketing collateral
• Assisted in interviewing and selection of new department members
(Privately Held; 201-500 employees; Financial Services industry)
July 2001 — July 2003 (2 years 1 month)
• Managed all plan communications for multiple client accounts
• Planned and implemented custom communications strategies
• Responsible for writing, designing and development of all client education materials
• Ensured adherence to strict client branding guidelines
1994 — 1999
International Association of Business Communicators, American Institute of Graphic Arts, Art Director's Club, Graphic Artist's Guild, Association for Women in Communications, Young Women's Alliance, InSource