Stephanie Peterson

Current

Owner at Front Step Marketing, LLC
Realtor at Edina Realty

Past

Marketing Director at MichaelReel Builders & Remodelers
Marketing Manager at Newland Communities
Realtor at Prodigy Real Estate

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Education

University of Minnesota-Duluth

Recommended

2 people have recommended Stephanie

Connections

106 connections

Industry

Marketing and Advertising

Websites

Stephanie Peterson’s Summary

Accomplished marketing professional who specializes in all things real estate including, marketing for builders, developers and remodelers as well as selling real estate as a licensed REALTOR.

Stephanie Peterson’s Specialties:

•Marketing
•Social Media
•Negotiation
•Communication
•Research

Stephanie Peterson’s Experience

Owner

Front Step Marketing, LLC

(Marketing and Advertising industry)

July 2009 — Present (6 months)

Strategic Marketing Consultant for small businesses.

Services
Marketing Planning | Branding | Website Development | Online Advertising | Social Media | Event Planning | Direct Mail Campaigns
Marketing Collateral Creation | Public Relations | Research

Clients
Homecare Incorporated | Sicora Remodeling | Fieldstone Family Homes | MichaelReel Builders & Remodelers | Micro Solutions LLC | Reclaimed Style | Bizal Built | ProTime Construction
Realtor

Edina Realty

(Privately Held; Real Estate industry)

2008 — Present (1 year )

Voted 2009 Super Agent awarded by Mpls.St.Paul Magazine and Twin Cities Business

• Realtor® (5+ years)
• Marketing Professional (5+ years)
• Minnesota Real Estate License in 2003

Area of Service
• Twin Cities 13-County Metro
• Focus Area - Western Twin Cities
• Represent Buyers, Sellers and Investors
• Price Range $150,000 to over $1 million
• Single family homes, town homes, condos
Marketing Director

MichaelReel Builders & Remodelers

(Real Estate industry)

2008 — 2009 (1 year )

• Developed strategic marketing and communication plan
• Created a new company brand: website redesign (www.michaelreel.com), brochures, direct mailings, print advertising, etc.
• Used social media and blogging to increase consumer awareness
• Coordinated events
• Established relationships with local media leading to feature articles in both Remodeling Today (2009 Spring & Summer issue) and the Mpls.St.Paul's Home Magazine (2009 Summer issue)
Marketing Manager

Newland Communities

(Privately Held; Real Estate industry)

June 2005 — June 2008 (3 years 1 month)

Newland Communities is the nation's largest developer of planned residential and urban mixed use communities. The company is developing or managing over 40 projects in 14 states worth over $2 billion.

•Managed marketing and sales for three large master-planned communities
•Prepared annual marketing plans, budgets and goals
•Promoted brand and generated consumer interest though media such as: print, direct mail, events, signage, website, e-marketing and online advertising
•Provided sales and marketing support for 15 on-site builder sales agents
•Managed new website design and online marketing
•Developed community Realtor Relations Program to encourage repeat business
•Performed competitive research, consumer research and tracked industry trends for forecasting
Realtor

Prodigy Real Estate

(Real Estate industry)

2004 — 2008 (4 years )

Stephanie Peterson’s Education

University of Minnesota-Duluth

BBA , Marketing Major & Communication Minor , 2000 — 2004

Activities and Societies:

2003 - 2004 Advertising & Marketing Club President
2002 - 2004 Advertising & Marketing Club Member

Additional Information

Stephanie Peterson’s Websites:

Stephanie Peterson’s Interests:

Real Estate, Reading, Working out, Volleyball, Wakeboarding, Boating, Traveling SPECIAL SKILLS • Marketing • Online Marketing • Social Media Marketing • Negotiation • Strategy • Communication • Analyzing Data and Research • Staging

Stephanie Peterson’s Groups:

Minnesota Realtor since 2003
American Marketing Association (AMA)
National Association of Realtors & Minnesota Association of Realtors
Builders Association of the Twin Cities – Women's Sales Council
Parade of Homes Bennie Award Judge
NARI of Minnesota (Remodeling)
Sensible Land Use Coalition
Urban Land Institute
Gen Y Networking Group
AdFed2
Minnesota Interactive Marketing Association