Stephanie Gulley

Current

Ad Operations Manager at Covario
Social Media & Membership Committee Member at Ad 2 San Diego
Syndicated Blogger at Brazen Careerist

see less...

Past

Senior Search Marketing Specialist at Covario
Program Analyst at Brickfish
Ad Operations Specialist at DivX, Inc.

Human Resources Administrator at DivX, Inc.
Human Resources Administrator at Collins & Associates
Assistant Human Resources Manager (Internship) at Genuine Parts Company, NAPA Auto Parts
Account Executive at Auto Trader Publishing
Donor Recruitment Supervisor at San Diego Blood Bank

see less...

5 more...

Education

University of California, San Diego
San Diego State University-California State University

Recommended

6 people have recommended Stephanie

Connections

432 connections

Industry

Marketing and Advertising

Stephanie Gulley’s Summary

At Brickfish, Stephanie was responsible for setting the strategic direction for all Brickfish campaigns, tracking online visibility, user behavior and engagement, keeping clients up to date on campaign performance and new online marketing trends. She uses her expertise to enhance sales and marketing goals for hundreds of social media campaigns. She’s an excel fanatic - where other people see a jumble of numbers and spreadsheets, she identifies trends, line graphs, and ad hoc reports waiting to be made.

Stephanie Gulley’s Specialties:

Web / Online Marketing, Paid Search Advertising, Blogger Affiliates, Social Media Networks, Search Engine Optimization and Marketing, Project Management, HTML

Tools: MS Office, Adobe Photoshop, Acrobat, Basecamp, Accipiter, Omniture, Google Analytics, AdWords, FireClick

Stephanie Gulley’s Experience

Ad Operations Manager

Covario

(Privately Held; Computer Software industry)

October 2009 — Present (2 months)
Social Media & Membership Committee Member

Ad 2 San Diego

(Marketing and Advertising industry)

May 2009 — Present (7 months)

Currently managing social media marketing for Ad2SD (i.e. Twitter, Facebook,, etc) and an active member of the Membership Committee.
Syndicated Blogger

Brazen Careerist

(Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)

http://www.brazencareerist.com/author/stephanie
Senior Search Marketing Specialist

Covario

(Privately Held; Computer Software industry)

September 2008 — September 2009 (1 year 1 month)

• Executed search marketing tactics including keyword research, ad copy creation, campaign performance tracking and reporting, A/B testing, and campaign analysis.
• Analyzed competitive landscape and industry trends to identifying new online opportunities in the marketplace.
Program Analyst

Brickfish

(Privately Held; 11-50 employees; Marketing and Advertising industry)

August 2007 — September 2008 (1 year 2 months)

• Analyzed and reported social media campaign performance and delivered presentations to senior management and clients.
• Executed and managed project plans and coordinated a cross-functional marketing team.
• Identified online communities to promote campaigns across multiple social media landscapes.
Ad Operations Specialist

DivX, Inc.

(Public Company; 201-500 employees; DIVX; Computer Software industry)

May 2007 — July 2007 (3 months)

• Strategically managed ad delivery for online advertising campaigns for Stage6.divx.com.
• Compiled and coordinated research data and media/marketing information.
• Optimized campaigns based on projections and traffic trends to ensure delivery.
• Designed and performed tests on ad copy, landing pages and creative to increase CTR, conversion rates and profit margin.
Human Resources Administrator

DivX, Inc.

(Public Company; 201-500 employees; DIVX; Computer Software industry)

2005 — 2007 (2 years )

• Recruited all Tier 1 and internship positions and identified creative sourcing techniques and partnerships to attract a new breed of talent.
• Managed benefits administration, new hire orientations, and facilitated AB1825 training for all senior managers and executives within the company.
Human Resources Administrator

Collins & Associates

(Human Resources industry)

2005 — 2006 (1 year )

• Launched the company’s first Insurance Sales internship program.
• Exceeded recruiting goals for a small insurance brokerage firm by exercising full life cycle recruiting.
• Identified key partnerships with industry associations resulting in an ongoing funnel of new talent.
Assistant Human Resources Manager (Internship)

Genuine Parts Company, NAPA Auto Parts

(Public Company; 201-500 employees; Retail industry)

May 2005 — September 2005 (5 months)

• Led payroll distribution for 300+ employees for multiple store locations in San Diego district.
• Developed recruiting strategies designed to identify qualified candidates through various recruiting tools.
• Managed all new hire paperwork employee benefits administration and assisted with workers compensation cases and employee grievances.
Account Executive

Auto Trader Publishing

(Automotive industry)

2003 — 2005 (2 years )

• Improved ad copy and optimized ad placement for clients.
• Investigated and resolved a variety of customer service problems.
Donor Recruitment Supervisor

San Diego Blood Bank

(Non-Profit; 201-500 employees; Non-Profit Organization Management industry)

2001 — 2003 (2 years )

• Supervised 10 call center operators and provided confidential administrative support to manager
• Met daily, weekly and monthly goals using a predictive dialing system to telephone Whole Blood donors, prospective first-time donors and to encourage continued donations
• Communicated to donors information regarding their donation history, local sites, and mobiles