Search Marketing Manager, Director of Web Analytics
San Francisco Bay Area
- Past
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- Web Analytics Director at 24 HR Fitness
- Search Marketing Manager, Director of Web Analytics at Position2, Inc
- Search Marketing Manager at Flagship Healthcare Management
- Software Engineering Team Lead at Nevada Department of Transportation
- Web Developer / Strategic Business Consultant at SBA (Small Business Technology Advisory Program)
- Web Developer at Trimble Navigation
- Education
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- San Jose State University
- Recommended
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4 people have recommended Stephanie - Connections
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179
connections
- Industry
- Online Media
- Websites
Stephanie Cota’s Summary
Designed & implemented customized business solutions for web marketing and search marketing campaigns that take into account target audience analysis, market analysis, competitor analysis, web analytics, business metrics, key performance indicators (KPIs), the Buying Cycle, keyword research, search engine optimization (SEO), content strategy, link building, Google sitemaps, pay-per-click (PPC with Google, Yahoo, and MSN), and customer relationship management (CRM).
Additionally, can develop customized web analytics strategy and business metrics.
Previous agency experience and connections to Google, Yahoo, and Microsoft.
Recent Projects
MIT OpenCourseWare (MIT OCW), September 2006-April 2007
MIT offers free access to 1,600 courses in 35 academic subjects online. MIT was awarded a $450,000 grant by the Google Foundation.
To maximize the impact, I targeted teachers, professors, and tutors at high schools and universities. Educators use the course material throughout their teaching career and pass this along to other educators and students. The project (ongoing) brings 500,000 students and educators to MIT monthly.
• Launched a global campaign in 130 countries and 12 languages, including Chinese (simplified and traditional), Korean, Japanese, English, German, French, Spanish, Italian, Portuguese, Russian, and Arabic
• Added 75,000 keywords, wrote ads, and designed landing pages
• Analytics with MIT’s WebTrends account
Results: When I took over, the campaign was getting 50 clicks a day. After implementing this new strategy, the campaign gets 20,000 clicks a day. Reduced cost-per-click by 85%.
My contact info is:
email: stephanie@ccgworkgroup.com
phone: 650-575-7895
Stephanie Cota’s Specialties:
Six years in e-commerce, including business strategy, web marketing, project & team management, website architecture including UI design, coding, database design, shopping carts, online payment transactions, defining KPIs to measure business goals, web analytics, financial models, business plans.
• ClickTracks Web Analytics, Certified Professional
• E-Commerce Management & Internet Business Systems. San Jose State University
• B.A., Digital Media Arts and Design, San Jose State University
Stephanie Cota’s Experience
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Web Analytics Director
24 HR Fitness
(Privately Held; 10,001 or more employees; Health, Wellness and Fitness industry)
May 2007 — September 2007 (5 months)
Manage all aspects of their national analytics program. Developing strategies to meet aggressive online sales and ROI goals.
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Search Marketing Manager, Director of Web Analytics
Position2, Inc
(Online Media industry)
December 2005 — March 2007 (1 year 4 months)
Designed & implemented customized business solutions for web marketing and search marketing campaigns that take into account target audience analysis, market analysis, competitor analysis, web analytics, business metrics, key performance indicators (KPIs), the Buying Cycle, keyword research, search engine optimization (SEO), content strategy, link building, Google sitemaps, pay-per-click (PPC with Google, Yahoo, and MSN), and customer relationship management (CRM).
Additionally, can develop customized web analytics strategy and business metrics.
Agency experience and connections to Google, Yahoo, and Microsoft. -
Search Marketing Manager
Flagship Healthcare Management
(Privately Held; 51-200 employees; Hospital & Health Care industry)
December 2005 — December 2006 (1 year 1 month)
Developed & implemented complete search marketing & web presence strategy, including analysis of target audience online behavior, keyword research to identify best keywords and their potential impact, messaging analysis/development, & CRM.
• Web Analytics & Business Modeling: Defined and analyzed critical KPIs, extrapolated customer lifetime value, average sale by product line, segmented website traffic by products, keywords, and market potential, and determined cost-per-lead (CPL) and cost-per-acquisition (CPA) targets.
• Developed and launched campaigns around second medical opinion services and cancer recovery. Developed landing pages and integrated with SalesForce CRM.
• Outlined a link building and web presence development strategy to target hospitals, benefits managers, leading physicians, and health insurance companies.
• Implemented an SEO strategy that included a technical analysis, target audience analysis, keyword research, content strategy, and Google Sitemaps -
Software Engineering Team Lead
Nevada Department of Transportation
(Information Technology and Services industry)
2002 — 2003 (1 year)
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Web Developer / Strategic Business Consultant
SBA (Small Business Technology Advisory Program)
(Information Technology and Services industry)
2001 — 2003 (2 years)
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Web Developer
Trimble Navigation
(Public Company; Information Technology and Services industry)
2001 — 2001 (less than a year)
Stephanie Cota’s Education
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San Jose State University
Art, Film, ECommerce, 1999 — 2001
Additional Information
Stephanie Cota’s Websites:
Stephanie Cota’s Groups:
ToastMasters International, Lee Emerson Basset Stanford Chapter
Member, Web Analytics Association (www.webanalyticsassociation.org)
Stephanie Cota’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
