Stephanie Bouchet

Current

Managing Director/Founder at RougeFrog

Past

Global Marketing Director at Joost (London)
Head of Product Marketing - Paid-for Services at Skype (London)
Head of Product Marketing - Desktop Client & Free Features at Skype (London)

Marketing Manager - BT Communicator with Yahoo! Messenger at BT (London)
Marcomms Manager - Videophone at BT (London)
Industry Marketing Manager - FMCG Sector at BT (London)
Marketing Executive at Warner Home Video (Sydney - Australia)

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Recommended

7 people have recommended Stephanie

Connections

500+ connections

Industry

Marketing and Advertising

Stephanie Bouchet’s Summary

Dynamic, multilingual, professional, with tangible success in driving both corporate and product marketing programmes in successful international start-up and major corporations.

Marketing education and solid experience of 360 marketing, on a domestic and global basis. Strong leadership, planning, and communication skills combined with significant analytical and quantitative abilities. International exposure living and working in Australia, France and the United Kingdom.

Run a boutique marketing service company, called RougeFrog (www.rougefrog.com) designed to help start-ups and medium size businesses with launching, growing and re-focusing their product and brand at both domestic and international level.

Prominent member of the European Entrepreneurship community. Acting as marketing mentor, advisor and speaker for entrepreneurship organizations including Seedcamp and Imperial Entrepreneur.

Stephanie Bouchet’s Specialties:

Market Research
Market Analysis
Market Planning
Proposition Development
International Product Launch
Online Marketing
Marketing Management
Business development
Consumer and business marketing
Marcomms
Guerilla marketing
Entertainment, Telecom, Internet industries
Languages:French, English, German, Italian

Stephanie Bouchet’s Experience

Managing Director/Founder

RougeFrog

(Internet industry)

April 2008 — Present (1 year 8 months)

Founded RougeFrog (www.rougefrog.com) a boutique marketing service company designed to help start-ups, medium size businesses and VC' portfolio companies with launching, growing and re-focusing their product and brand at both domestic and international level. Acting also as temporary CMO for some fast growing start-up businesses.

Benefiting from over 10 years of marketing expertise developed in world-beating start-ups (Skype, Joost) and blue chip corporations (BT, Warner Home Video) in the digital media, telecom & entertainement industry.

Areas of expertise include: online marketing, branding, marketing strategy, market research, market planning, go-to-market strategy, acquisition/ retention CRM programs, social media and product marketing.

Driven by the passion to understand and address companies' customers' needs and deliver success in a challenging environment.

Prominent member of the European Entrepreneurship community : acting as a marketing mentor & speaker for entrepreneurship organizations including Seedcamp & Imperial Entrepreneur.
Global Marketing Director

Joost (London)

(Privately Held; 51-200 employees; Entertainment industry)

April 2007 — March 2008 (1 year )

Responsible for all aspects of marketing to leverage the Joost brand, drive activation and retention of Joost users globally - including: Design, implement and manage the annual marketing plan, budget and reporting, leverage Joost brand awareness at global scale, lead and manage the marketing team, manage and optimise the global email marketing strategy, work with content, ad sales and product teams to build and deliver effective acquisition and retention programs, define and lead the anti-churn program across the company, drive research requirements, customer insight and product marketing development
Head of Product Marketing - Paid-for Services

Skype (London)

(Public Company; 10,001 or more employees; Ebay; Internet industry)

January 2005 — November 2006 (1 year 11 months)

Responsible for all aspects of marketing for the paid-for product line (SkypeOut, SkypeIn, Voicemail, SMS, call forwarding), designed to monetise Skype’s customer base in 2006 at global level - Including proposition development, define marketing for paid-for products, delivery of effective marketing programmes within time & budget, reporting and analysis of key metrics, anti-churn management and market-facing liaison in product development.
Head of Product Marketing - Desktop Client & Free Features

Skype (London)

(Public Company; 51-200 employees; Internet industry)

December 2004 — December 2005 (1 year 1 month)

Responsible for all aspects of the marketing to drive Skype download and activation at global level: including defining messaging, positioning, driving major product releases strategy and delivery & reporting of effective activation and retention programs to drive Skype uptake accross desktop platform, with a strong focus on Windows.
Marketing Manager - BT Communicator with Yahoo! Messenger

BT (London)

(Public Company; 10,001 or more employees; Telecommunications industry)

July 2002 — November 2004 (2 years 5 months)

Initiate and manage all marketing activities to drive take up and sales of BT Communicator with Yahoo! Messenger, an internet communication software, in the UK consumer market. This role included implementing strategic plan (business model) and offline/online marketing plan, owning all product targets including revenue and cost, acting as a “hub” to co-ordinate the full marketing mix, (ad, media , DM, online, PR, promotions, events, affiliate) and liaising with suppliers and partner IM market leader, to ensure an effective distribution of the product.
- Awarded “Key Contributor” for championing proposition development
Marcomms Manager - Videophone

BT (London)

(Public Company; 10,001 or more employees; Telecommunications industry)

October 2001 — June 2002 (9 months)

Plan, implement and manage marketing and promotional activities to generate demand and drive revenue for BT Videophone in the UK consumer market. This role includes developing new strategies, such as “the incentive programme”, (increasing sales by 35% over 3 months) managing the year plan of events across the UK and the development of campaigns such as national TV, press advertising, DM, PR, website, working jointly with agencies and channels and finally reinforcing BT brand and product positioning dealing with major national associations and bodies.
- Awarded “Key Contributor” for the organisation of a live transatlantic event link up with the US
Industry Marketing Manager - FMCG Sector

BT (London)

(Public Company; 10,001 or more employees; Telecommunications industry)

April 2000 — September 2001 (1 year 6 months)

Plan, implement and manage B2B marketing activities to drive revenue for BT new technologies products and services within the FMCG market. Define customer segmentation and marketing plan, drive the development of product and services propositions and campaigns (with an average €23 millions generation of new well-qualified prospects on each campaign), develop relationship with key industry bodies.
- Awarded “Key Contributor” by the sales department for the delivery of the CRM campaign
Marketing Executive

Warner Home Video (Sydney - Australia)

(Public Company; 10,001 or more employees; Entertainment industry)

January 1999 — July 1999 (7 months)

Assisting Marketing and Product Managers (Action, Comedy, Classical, Kids) in: the preparation of marketing plan, the launch of new products and development of packaging, advertising and promotional actions, the analysis of the market and Warner Home Video’s position.

Additional Information

Stephanie Bouchet’s Interests:

Photography, new technology, entrepreneurship, gourmet cooking, extreme sports, karate, skiing, interior design, craft artworks

Stephanie Bouchet’s Groups:

Seedcamp, Second chance Tuesday, Web 3.0, Le Web 3, Verbier, Imperial Entrepreneur, Top Cats, YPO, CFSCI

Women 2.0
FrenchWeb.fr - le groupe des professionnels du net francophone
LinkedSEO
On Startups - The Community For Entrepreneurs
Inbound Marketers - For Marketing Professionals
Venture Capital Cafe (+5000 Members)
ASMALLWORLD.net
Music & Marketing
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Startup Specialists
VENTURE CAPITAL EUROPE
Great Free Apps
Skype Alumni Club
SXSW Interactive
Experiential Marketing
Connected Marketing Networking Group
MarketingProfs
TED: Ideas Worth Spreading
Gekko.com
Seedcamp
The NextWomen
European Entrepreneurship & Innovation @ Silicon Valley
Webentertainer : E-marketing & Entertainment
Truphone - the smart choice for international calling
WORD-OF-MOUTH & BUZZ MARKETING FOCUS Subgroup of Marketing, PR & Sales Innovators Group
SOCIAL NETWORKING FOCUS Subgroup of Marketing, PR & Sales Innovators Group
INTERNET MARKETING FOCUS Subgroup of Marketing, PR & Sales Innovators Group