EVP, Global Director of Digital Strategy and Social Media at Porter Novelli
Greater New York City Area
- Current
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- EVP, Global Director of Digital Strategy and Social Media at Porter Novelli
- CEO at Stephanie Agresta Consulting
- Past
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- Vice President, Affiliate Marketing at Commerce360
- Director, Internet Marketing at Foxtons
- Director, Business Development at SpaFinder Magazine
- Director, Customer Acquisition at Register.com
- Director, Business Development at PalmOne (Formerly ThinAirApps)
- Manager, Business Development at Barnes & Noble.com
- Account Manager at iVillage
- Education
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- University of Minnesota-Twin Cities
- Luther College
- Recommended
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7 people have recommended Stephanie - Connections
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500+
connections
- Industry
- Internet
- Websites
Stephanie Agresta’s Summary
Stephanie Agresta has been a force in the online marketing industry for nearly 15 years. An expert in social media, affiliate program management and Web2.0 strategies, she is a sought-after speaker at industry events. Her mission is to connect people, ideas, products and services using digital technology in new and inventive ways.
Stephanie started her career with iVillage, a women-focused web destination and one of the first websites to build community online. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble.com, Register.com and SpaFinder. With Commerce360, a search marketing firm funded by First Round Capital, she launched an Affiliate Marketing Division and served on a management team alongside nationally recognized technology executives.
Stephanie later parlayed her affiliate marketing experience and ever-expanding contact base into an OPM (Outsourced Program Management) business called Affiliate Karma. In December 2008, Affiliate Karma clients were acquired by Schaaf Consulting, one of the largest OPM companies in the marketplace today. As a partner of Schaaf, Stephanie continues to use the Affiliate Karma blog as a platform for Schaaf clients and a forum for all things affiliate marketing.
In 2008 Stephanie co-founded The TechSet with Brian Solis of FutureWorks, Inc. With The TechSet, Stephanie and Brian are creating a leading event brand for and by digital influencers in the social media marketplace. The TechSet creates unique networking experiences around key industry events where leaders naturally coalesce, giving sponsors genuine, participatory access to the viral “in crowd.”
Read Stephanie’s blogs at www.internetgeekgirl.com and www.affiliate-karma.com, and follow her daily stream of content on Twitter @stephagresta.
Stephanie Agresta’s Specialties:
Social media, affiliate marketing, events
Stephanie Agresta’s Experience
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EVP, Global Director of Digital Strategy and Social Media
Porter Novelli
(Public Company; OMC; Public Relations and Communications industry)
June 2009 — Present (2 months)
Stay Tuned!!
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CEO
Stephanie Agresta Consulting
(Internet industry)
2004 — Present (5 years)
Stephanie Agresta Consulting helps ignite and spread buzz using a strategic mix of channels. I guide clients through the complexities of online marketing with one-on-one consulting, and leverage my vast network of contacts and resources, concentrated in New York City and Silicon Valley, to promote their products and services through social media, TechSet events, the InternetGeekGirl blog, and my affiliate marketing arm, Affiliate Karma. Core products include:
-- Influencer / Blogger Relations
-- Social Media / Web2 strategy
-- Social Media Training
-- Custom Events & Promotions
-- Content Development -
Vice President, Affiliate Marketing
Commerce360
(Privately Held; 11-50 employees; Internet industry)
2004 — 2006 (2 years)
Launched affiliate division of online marketing firm; specialized in outsourced program management of LinkShare programs; P&L responsibility.
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Director, Internet Marketing
Foxtons
(Privately Held; 201-500 employees; Internet industry)
2003 — 2004 (1 year)
Managed all aspects of Internet marketing for discount real-estate brokerage, with locations in NY, NJ, CT and London.
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Director, Business Development
SpaFinder Magazine
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
2002 — 2003 (1 year)
Responsible for marketing and business development strategy for leading spa magazine and website. Manage all online sales for spa gift certificate product, accepted at thousands of spas nationwide. Report to CEO.
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Director, Customer Acquisition
Register.com
(Public Company; 201-500 employees; Internet industry)
2002 — 2002 (less than a year)
Responsible for customer acquisition through online and offline marketing channels and strategic partnerships for second-largest domain name reseller and web services company. Direct report to VP of Business Development.
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Director, Business Development
PalmOne (Formerly ThinAirApps)
(Public Company; 11-50 employees; Wireless industry)
2000 — 2001 (1 year)
Responsible for developing partnership strategy and closing software licensing deals for the leading wireless software start-up in NYC.
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Manager, Business Development
Barnes & Noble.com
(Public Company; 201-500 employees; Retail industry)
1999 — 2000 (1 year)
Managed customer acquisition strategy and online partnerships for leading online retailer.
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Account Manager
iVillage
(Public Company; 51-200 employees; Online Media industry)
1997 — 1998 (1 year)
Responsible for the day-to-day management of all e-commerce accounts. Designed marketing initiatives and online promotions for merchants.
Stephanie Agresta’s Education
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University of Minnesota-Twin Cities
Master of Arts, Public Affairs , Public Policy, Non-Profit Management, Philanthropy, Grant Writing , 1994 — 1997
- Activities and Societies:
- Internet training projects, women's public policy, and evaluation studies; served on Board of Directors for women's non-profit in Minneapolis.
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Luther College
Bachelor of Arts , English, Political Science , 1988 — 1992
- Activities and Societies:
- Served as editor of school paper; graduated cum laude.
Additional Information
Stephanie Agresta’s Websites:
Stephanie Agresta’s Interests:
Strategic business, exercise, tennis, yoga, swimming, travel, hiking, and reading. Huge fan of most HBO shows, movies, and music.
Stephanie Agresta’s Honors:
Stephanie Agresta speaking engagments include:
* Webgrrls, New York City, February 2007
* Affiliate Summit Las Vegas, 2007
* Affiliate Summit Orlando, 2006
* LinkShare Partnership Summit Roundtable, January 2006:
Case Study in Multi-Channel Retailer Strategies
* LinkShare Symposium Panel, June 2005: Migration Strategies –
Transferring an Affiliate Program from Performics to LinkShare Network
* Real Estate Connect, Inman Panel, January 2005
* LinkShare Symposium Panel, June 2003: Merchant Best Practices
* E-Commerce Sig, March, 2003
Stephanie Agresta’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
