Marketing & Business Development Consultant at On Pointe Marketing
London, United Kingdom
- Current
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- Managing Director at On Pointe Marketing
- Past
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- Global Marketing Director at Blue Marlin
- Marketing & Communications Director at Landor Associates
- Marketing Manager at The Partners
- Education
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- Temple University
- York University
- Chomedey Polyvalent High School
- Souvenir Elementary School
- Recommended
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38 people have recommended Stef - Connections
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359
connections
- Industry
- Marketing and Advertising
- Websites
Stef Brown’s Summary
After 15 years as a marketer for premier league agencies like Landor Associates, The Partners and Blue Marlin Brand Design, I formed my own business in April 2009. On Pointe Marketing specialises in business development, marketing and communications for the design industry.
No job is too big or small – from writing strategies and plans (quick wins and long term), messaging, case studies, thought leadership, awards entries, event planning, press relations, media training through to copy checking (and much more).
Determinedly results focused, all On Pointe Marketing’s work is geared to build agency reputation and drive the business development pipeline.
Clients include the DBA, Keen as Mustard Marketing, Nude Brand Creation, The Workroom and WARL.
But that's not the only reason why I call it On Pointe Marketing... ask me the other story behind the name some time.
Stef Brown’s Specialties:
Business development, marketing and communications for the design industry.
Stef Brown’s Experience
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Managing Director
On Pointe Marketing
(Privately Held; Marketing and Advertising industry)
April 2009 — Present (9 months)
In April 2009 I formed my own business, On Pointe Marketing, which specialises in business development, marketing and communications for the design industry. Clients include the DBA, Keen as Mustard Marketing, Nude Brand Creation and The Workroom.
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Global Marketing Director
Blue Marlin
(Privately Held; Design industry)
September 2008 — April 2009 (8 months)
Responsible for Marketing, New Business and Communications for the Global Network. Member of UK senior management team.
Key responsibilities
• Created global new business and client development strategy and plan
• Planned and managed a marketing and communications strategy
• Oversaw creation and launch of UK contact database
• Led redevelopment of company website (due to relaunch Summer 2009)
• Coordinated and managed ‘effort streams’ by global new business teams, (specifically UK, USA and Australian based managers)
• Responsible for setting annual targets, managing annual Marketing budget, reporting back on and achieving revenue targets, and increasing project and pitch conversion rates
• Managed and oversaw industry awards entries
• Conducted client satisfaction surveys pitch win and loss reports
• Oversaw management of company Intranet -
Marketing & Communications Director
Landor Associates
(Public Company; Marketing and Advertising industry)
January 2001 — September 2008 (7 years 9 months)
I joined Landor in 2001 and was promoted to Marketing & Communications Director in 2004. This was a multifaceted role leading a 3-strong team in New Business, Marketing and Communications in the UK and providing best-practice consultancy to the other 6 offices in the EMEA region.
Achievements
• Voted Design Agency of the Year three years (2007, 2005 and 2001) by Marketing magazine – an unprecedented achievement by any agency
• Voted Packaging Agency of the Year three years (2008, 2006 and 2005) by Gramia Awards (The Grocer) – another unprecendented achievement
• Wrote 5 winning DBA Design Effectiveness Awards entries (Morrisons – Gold 2008, Traidcraft – Silver 2008, Preem Petroleum – Silver 2007, BDO International – Bronze 2007, Gulf Air – Gold 2006)
• Design Effectiveness Awards league table: Landor moved from no presence on the table to 4th place overall by 2008
• 2007 new business revenue surpassed targets by 35% (in spite of a target increase of 35% and a marketing budget decrease of 30% over 2006)
• 2007 win/loss ratio at 64% (up 3% over 2006)
• 2007 incoming new business enquiries via reputation up 18% over 2006 – reputation building efforts over time begin to pay off
• Rigorous lead qualification and ‘best pitch practice’ to focus on winning the ‘right’ business means they declined more leads, decreased number of pitches, but won more over previous years, spending less time to win them, yet earning more overall revenue from each new client
• Introduction of won and lost prospect reports and client satisfaction surveys (plus annual analysis of all) means they knew where they went right and wrong and were able to improve on it
• Led global steering committee and local office implementation teams in devising and delivering Landor’s own Brand Engagement programme 2005/2006; including development and introduction an annual internal global awards scheme -
Marketing Manager
The Partners
(Privately Held; Marketing and Advertising industry)
June 1994 — June 1999 (5 years 1 month)
Supported the Marketing Director and Business Development Director to deliver The Partners’ business plans for profile raising, sales and marketing.
Achievements
• Over 200 mentions in trade press and nationals in less than 2 years
• Levels of new business enquiries in response to profile raising activities increased by 500% over a 3 year period
• 60% win/loss ratio
• Development of over 40 case studies and other printed credentials materials
Stef Brown’s Education
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Temple University
MFA , Dance , September 1990 — August 1992
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York University
BFA , Dance , 1985 — 1989
- Activities and Societies:
- York Dance Ensemble
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Chomedey Polyvalent High School
1980 — 1984
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Souvenir Elementary School
Additional Information
Stef Brown’s Websites:
Stef Brown’s Interests:
Learning about new cultures, people and places, massage therapy, reading, and most of all, collecting interesting shoes and boots for my tiny size 2 feet!
Stef Brown’s Groups:
Marketing Society, Chartered Institute of Marketing
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WPP Alumni -
Temple University Alumni Group -
York University Alumni -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Chartered Institute of Marketing, UK -
Brand & Communications Management -
Brand 3.0 -
Social Media Marketing -
DBA - Design Business Association (UK) -
Media Professionals Worldwide -
Consumer Insights Interest Group -
Chartered Institute of Marketing members -
London Advertising & Design Group -
Branding Professionals -
The UK Marketing Society -
Landor Alumni -
www.OnlyMarketingJobs.com - it pays to know people -
Packaging News -
The FAB Awards -
Advertising & Agency-Side Professionals -
Digital / Online Marketing Professionals -
PR & Communications Professionals -
Creative Advantage (for Business) -
Young & Rubicam Brands -
Creative Dilemmas -
Business Development Professionals (UK)
Stef Brown’s Honors:
• Landor voted Design Agency of the Year three years (2007, 2005 and 2001) by Marketing magazine – an unprecedented achievement by any agency
• Landor voted Packaging Agency of the Year three years (2008, 2006 and 2005) by Gramia Awards (The Grocer) – another unprecedented accolade
• Wrote 5 winning DBA Design Effectiveness Awards entries (Morrisons – Gold 2008, Traidcraft – Silver 2008, Preem Petroleum – Silver 2007, BDO International – Bronze 2007, Gulf Air – Gold 2006)
• Design Effectiveness Awards league table: Landor moved from no presence on the table to 4th place overall by 2008
• Voted PR Person of the Year 2003 by Design Week magazine
• Landor voted World's Best Brand Consultants 2002 by Global Finance
Stef Brown’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
