Product Marketing
Cape Town Area, South Africa
- Current
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- Product Marketing Specialist: Mobile at Naspers / 24.com
- SA/AUS/NZ Country Manager at My Heritage
- Business Director at Goldee
- Past
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- New Marketing Manager at ViaMedia
- New Media / Web2.0 Consultant at Self Employed (Self-employed)
- E-Marketer at Clickatell
- Web Marketing Assistant at Clickatell
- IT / Network Consultant at Trade Fundi's
- Project Manager at Durst (Pty) Ltd.
- Education
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- University of South Africa/Universiteit van Suid-Afrika
- Jan van Riebeeck High School
- Recommended
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6 people have recommended Stefano - Connections
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108
connections
- Industry
- Telecommunications
- Websites
Stefano Sessa’s Summary
I am a motivated and ambitious person. I am determined to achieve what I set out to achieve, and even more determined to over-achieve the set goals. I am young, entrepreneurial and enthusiastic. I regard the business world as a monetized playground and I am mildly competitive when it comes to playing games.
I love the internet, I love working on the internet, I love mobile internet, I love online social inter-activities and I love turning these circles into markets. I am a keen internet business evangelist and I predominantly work online. I have had many many many years of experience in this field, as I have been online since the first modems hit South African shores at the age of 11. Before that, I was playing lemmings in dos :)
I believe that the online world is still 80% under-developed and that there is still a whole that can be done to improve the processes and the way corporates use this "new world" to leverage financial success, CRM and growth.
The next big thing: "Mobile Internet, globally"
Stefano Sessa’s Specialties:
Branding, Conceptualizing, Implementation, Analytics, Negotiations, Internet, web2.0, social media, social networking, marketing (online and offline), strategy, product design, usability, telecommunications, functionality, innovation, mobile internet.
Stefano Sessa’s Experience
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Product Marketing Specialist: Mobile
Naspers / 24.com
(Media Production industry)
May 2008 — Present (6 months)
I work within the Naspers group, for a subsidiary company called 24.com (www.24.com). It is South Africa, and probably Africa's largest online portal, ranking as the #1 property for SA internet users. I work in the mobile department, where I am the Product Marketing specialist. My role includes (in keyword form) the following: market research, product research, strategy, product development, usability, analytics and marketing.
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SA/AUS/NZ Country Manager
My Heritage
(Privately Held; 11-50 employees; Computer Software industry)
January 2008 — Present (10 months)
I recently joined Kindo on a part-time basis. Kindo is a social network that brings families together, one of the only social networks that are truly global. Kindo is translated into 14 languages, and I am the SA Country Manager - which means I translate into Afrikaans and do general marketing and PR for them in SA.
This is a fun project and I work on this after hours. -
Business Director
Goldee
(Information Technology and Services industry)
June 2007 — Present (1 year 5 months)
I am one of 2 founders of Goldee. We specialise in innovative technology and the implementation thereof in existing markets to improve current processes and to positively disrupt common habits in order to leverage greater success and productivity.
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New Marketing Manager
ViaMedia
(Telecommunications industry)
February 2008 — April 2008 (3 months)
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New Media / Web2.0 Consultant
Self Employed (Self-employed)
(Self-Employed; Myself Only; Online Media industry)
January 2007 — April 2008 (1 year 4 months)
Consulting on New Media Marketing, content management, distribution and analytics. I focus on small business consulting at the moment, as I am currently employed in the same position at a much larger firm.
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E-Marketer
Clickatell
(Privately Held; 51-200 employees; Telecommunications industry)
January 2007 — January 2008 (1 year 1 month)
Working in the Acquisition team (team of 3), I am responsible for Search Engine Marketing via PPC as well as SEO. I am also tasked with identifying, negotiating and conceptualizing key web properties and adverts that align with our vertical marketing strategies. I am also very involved with web-analytics where we structure tools to deliver relevant information to help us with decision making and formulating the correct strategies.
Since I started at Clicktell I have doubled PPC revenue and tremendously increased SEO revenue. I was the business lead in the implementation of Site Catalyst as well as Clickable, both are web metric management tools that deliver valuable information regarding your customers and their actions.
Apart from the above, I was also tasked with managing the online marketing budget and delivering on excessive ROI targets. -
Web Marketing Assistant
Clickatell
(Privately Held; 51-200 employees; Telecommunications industry)
January 2007 — June 2007 (6 months)
I am responsible for the global management of the Pay Per Click campaigns as well as the Search Marketing Campaign. The latter involves building link popularity and general page value to increase occurrences on various search engines. I am also spearheading a new Social Media Marketing campaign whereby I aim to involve the company in various community driven platforms and eventually alter the marketing infrastructure to be in optimum form for compliance with new media.
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IT / Network Consultant
Trade Fundi's
(Privately Held; 1-10 employees; Information Technology and Services industry)
October 2003 — December 2006 (3 years 3 months)
I was responsible for the company's networking processes and internal communications. It was a part-time job that I fulfilled during my studies. I was also responsible for the proper networking of numerous platforms.
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Project Manager
Durst (Pty) Ltd.
(Privately Held; 1-10 employees; Food & Beverages industry)
October 2006 — December 2006 (3 months)
I was responsible for the setting up of the processes for the launch and distribution of a new water product called Origin. Origin is organic water, which is the first and only bottled organic water in the country. It was my duty to source suppliers, transporters and warehousing in the most cost-efficient manner and essentially derive a cost/benefit analysis as well as the prospective profit ratios. Although this is not really the type of job I see myself in, I do think it was a valuable learning curve.
Stefano Sessa’s Education
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University of South Africa/Universiteit van Suid-Afrika
Bcom, Management and Economics, 2004 — 2007
Just to list some of the subjects I completed in my Final Year:
Economic Policy
Public Economics
International Finance
International Trade
Monetary Economics
Investment Management
Small Business Management & Entrepreneurship
Promotions Management
Strategic Management (2 modules)
CRM
Some other fields from earlier years:
Marketing, HR, Finance, Risk Management, Accounting, Commercial Law & Industrial Psychology. -
Jan van Riebeeck High School
Matric, Math , Afrikaans, English, Hotel and Catering, Geography, Computer Sciences, 1998 — 2002
Additional Information
Stefano Sessa’s Websites:
Stefano Sessa’s Interests:
Innovative technology, advertising, new and improved communication systems, ethical business practices (which do not often occur, hence the interest), economics etc.
Stefano Sessa’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
