Stefania Galantino

Current

• Business Planning & Cross-Carline Marketing Manager South Europe at General Motors

Past

• Regional brand coordinator mini&small cars South Europe at General Motors
• Internet and CRM coordinator South Europe at General Motors
• New Media and CRM Specialist at DaimlerChrysler Italia

• Junior Consultant at KPMG Consulting

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Education

• Università di Roma Tor Vergata
• Mercuria Business School

Recommended

4 people have recommended Stefania

Connections

143 connections

Industry

Marketing and Advertising

Stefania Galantino’s Summary

Deep interactive marketing communication, customer relation, forecasting and branding experience.
Driven, creative and methodic.

Stefania Galantino’s Specialties:

Advertising, Customer Relationship Management (CRM), Internet, New Media (Advergaming, Street marketing, etc), Brand Management, Product Management, Positioning, Pricing, Forecasting, Market Research, Project Management, Business Planning.

Stefania Galantino’s Experience

• Business Planning & Cross-Carline Marketing Manager South Europe

  General Motors

  (Public Company; 10,001 or more employees; GM; Automotive industry)

  October 2007 — Present (1 year 10 months)

  - Quarterly Revenue Management process management
  - European Marketing programs roll out and implementation coordination
  - MY product and pricing development coordination
  - Engine and material forecast definition
  - Monthly & weekly analysis of markets /carlines performance development
  - Quarterly segment & market forecast analysis and validation
  - Annual Brand Plan and Budget process coordination
  - Vehicle Content & Pricing System online software development project management

• Regional brand coordinator mini&small cars South Europe

  General Motors

  (Public Company; Automotive industry)

  January 2005 — October 2007 (2 years 10 months)

  Coordination of marketing activities for mini and small cars within 5 European countries: France, Italy, Spain, Portugal & Greece.
  - Product and pricing strategy definition
  - Competitive analysis development
  - Strategic product launch & relaunch strategies
  - Input for communication target & product positioning
  - Sales Forecast analysis evaluation
  - Sales campaigns definition for different sales channels
  - Research, identification & implementation of commercial partnerships

• Internet and CRM coordinator South Europe

  General Motors

  (Public Company; Automotive industry)

  September 2003 — January 2005 (1 year 5 months)

  Coordination of Internet and CRM activities within 5 European countries: France, Italy, Spain, Portugal & Greece.
  - Corporate website platform development and enhancement
  - Dedicated microsites development for new product launches
  - On-line brand & product communication strategies identification
  - Usability studies development to improve effectiveness and quality of websites
  - Web metrics development to track websites performance
  - On-line researches implementation to identify customer and prospects needs and verify their level of satisfaction
  - European on-line car configurator development
  - Customer Relationship Management (CRM) strategies and activities planning
  - CRM programs development and results monitoring
  - CRM creative and copy development
  - Prospects/customer requests management tool implementation
  - On-line/CRM areas of improvement and best practices identification

• New Media and CRM Specialist

  DaimlerChrysler Italia

  (Public Company; Automotive industry)

  September 2001 — September 2003 (2 years 1 month)

  - Loyalty program development trough the creation of a customer dedicated web portal
  - Development of an on-line software to support Dealers in managing prospects/customer requests & develop local CRM activities
  - Corporate website development & maintenance
  - Microsites development for new products launches
  - On-line advertising planning, management & results monitoring
  - Web metrics development
  - Customers/prospects data acquisition through the web
  - Unique marketing DB implementation & analysis development for customer profiling & segmentation
  - CRM strategies & activities planning
  - CRM programs development/management & results monitoring
  - On-line/CRM areas of improvement & best practices identification
  - Viral marketing & ambient marketing projects development

• Junior Consultant

  KPMG Consulting

  (Management Consulting industry)

  April 2001 — September 2001 (6 months)

  - Ama S.p.A: Business Process reengineering project development and implementation
  - Enel Distribuzione: Business Process and Performance Improvement project writing up

Stefania Galantino’s Education

• Università di Roma Tor Vergata

  Business Administration 1996 — 2002

• Mercuria Business School

  Marketing 1998 — 1998

  Erasmus project

Additional Information

Stefania Galantino’s Interests:

Traveling, cooking, horse back riding, golf, sailing, tennis, skiing, canyoning.

Stefania Galantino’s Honors:

January - June 1998
Scholarship for the Erasmus project at Mercuria Business School - Vantaa - Finland