
Owner at taniebrand®
London, United Kingdom

Owner at taniebrand®
London, United Kingdom
WHO IS TANIE?
A brand design agency with a difference.
Tanie brings continental flair to London.
Our overseas clients love that we are fluent in British design. Our local clients get that extra…je ne sais quoi.
In short, we speak beautiful design – in any language.
We create rich experiences across media. Like our international team, our designs cross borders.
So your brand reaches its target with maximum impact.
WHAT DO YOU WANT TO DO?
Taniemedia® Give your brand the identity it deserves.
Taniepack® Wrap your products in pure quality.
Taniemusic® Get inside your customers’ heads.
Taniespace® Make your next convention unconventional.
Tanie®. Brand thinking & design across cultures.
Brands colour our world.
Strong brands grow from an idea. An idea worthy of people’s trust – and loyalty. Its value may seem intangible, but your customers feel it every day: through what you promise and what you deliver.
Why design matters. Your brand promise lives by how you communicate. From your logo and corporate colours, through to advertising, interactions with customers, and the culture you establish internally – everything has an effect.
To take root in people’s minds, your brand must be memorable and consistent. With great design you attract attention, promote your offers, explain your services, motivate staff – and, ultimately, increase profitability.
What we provide. Taniemedia brings your brand’s big idea to life, and communicates it effectively it across media.
Why us? We’re bursting with ideas. And we harness our creativity to a real understanding of branding and your business needs. Combining talent and experience, we hold ourselves to the highest professional standards.
Our international view. Brands transcend borders, and so do we. With associates in Barcelona, Moscow, Paris, Prague and Buenos Aires, our London agency can draw on a considerable pool of local talent.
Our services.
You and your brand’s core values always drive our creative work. Together, we can create a new brand identity; evolve what you have; or simply use established guidelines to create gorgeous new results.
Corporate identity
Brand strategy
Brand guidelines
Literature systems
Packaging
Retail environment
Web design
Marketing material
Advertising
Interactive presentations
Naming
Copywriting
Tone of voice
Sound design
Print management
(Design industry)
March 2009 — Present (9 months)
We are all children at heart.
What do a tasty snack, a fine wine, and a hi-tech gadget all have in common?
Whether you tear into a packet, pop a cork, or lovingly extract the contents from a box,
the act is part of a larger experience involving a simple stimulus: anticipation.
The best packaging highlights a product’s features while creating a frisson of pleasure
at the moment of use.
So if you think your product deserves the chance to impress, get in touch.
Taniepack is a service from Taniebrand®
(Design industry)
March 2009 — Present (9 months)
WHO IS TANIE?
A brand design agency with a difference.
Tanie brings continental flair to London.
Our overseas clients love that we are fluent in British design. Our local clients get that extra…je ne sais quoi.
In short, we speak beautiful design – in any language.
We create rich experiences across media. Like our international team, our designs cross borders.
So your brand reaches its target with maximum impact.
WHAT DO YOU WANT TO DO?
Taniemedia® Give your brand the identity it deserves. www.taniemedia.com
Taniepack® Wrap your products in pure quality. www.taniepack.com
Taniemusic® Get inside your customers’ heads. www.taniemusic.com
Taniespace® Make your next convention unconventional. www.taniespace.com
Tanie®. Brand thinking & design across cultures.
(Privately Held; Music industry)
January 2008 — Present (1 year 11 months)
Music that means business.
Our clients know that sounds create powerful emotions.
Getting the music right is essential to building strong recognition.
Intelligent/smart music/sound ensures you a lasting impression across
all your audiences/clients.
(Architecture & Planning industry)
September 2007 — Present (2 years 3 months)
Taniespace creates experiences you can touch. From live events
and exhibitions to permanent experiential environments, we bring your
big idea to life in three dimensions.
Whether you’re refreshing a product line or launching a whole new
company, we can help you stand out with inventive concepts and
inspiring design.
(Privately Held; Graphic Design industry)
March 2006 — Present (3 years 9 months)
Taniemedia brings your brand’s big idea to life, and communicates it effectively it across media.
(Privately Held; 11-50 employees; Design industry)
March 2006 — November 2006 (9 months)
(Public Company; 11-50 employees; Design industry)
2006 — 2006 (less than a year)
(Privately Held; 1-10 employees; Design industry)
April 2005 — February 2006 (11 months)
(Privately Held; 1-10 employees; Design industry)
January 2005 — March 2005 (3 months)
(Public Company; 11-50 employees; Design industry)
August 2004 — December 2004 (5 months)
(Privately Held; Design industry)
March 2004 — July 2004 (5 months)
(Privately Held; 51-200 employees; Design industry)
August 2002 — February 2004 (1 year 7 months)
2002-2003.
ABSOLUT BETC DESIGN GROUP FRANCE
EURO RSCG GROUP - CREATIVE DIRECTOR
Development and implementation of brands strategies for Luxe, Mobility & HiTech brands
(Privately Held; 201-500 employees; Design industry)
January 2001 — December 2002 (2 years )
2001-2002. FUTUREBRAND ARGENTINA - CREATIVE DIRECTOR
Development and implementation of brands strategies for Corporate Identity, Retail and Packaging in South America
Team work with the agencies Futurebrand World
(Public Company; Design industry)
2000 — 2001 (1 year )
(Public Company; 201-500 employees; Design industry)
January 1999 — January 2001 (2 years 1 month)
1999-2001. EURO RSCG DESIGN ARGENTINA - HAVAS ADVERTISING GROUP - CREATIVE DIRECTOR
Development and implementation of brands strategies for Corporate Identity, Retail and Packaging
Development of new business concepts, Management of Art Department team
(Public Company; 201-500 employees; Design industry)
January 1996 — January 1999 (3 years 1 month)
1996-1999. EURO RSCG DESIGN FRANCE - HAVAS ADVERTISING GROUP - ART DIRECTOR
Development of new business concepts
MBA , International Business Management , 2009 — 2011 (expected)
Fashion Design Courses , Fashion Design , 2005 — 2006
2005-2006. Fashion Design Courses : CENTRAL SAINT MARTINS , College Of Art And Design, London - UK
Brand Building Course , Brand Building Course , 2001 — 2001
2001. Brand Building Course. University TORCUATO DI TELLA by Agulla y Baccetti - Advertising Agency ( part of : Lowe Group ), Buenos Aires - Argentina
Painting, Plastic expression 2000 — 2000
2000. BA Art School . "BELLAS ARTES UNIVERSITY". Buenos Aires - Argentina
Superior Technical Bachelor of Visual Expression , Visual Expression : Communication Image specialisation , 1994 — 1996
Technical Bachelor of Design , Graphic Arts specialisation , 1992 — 1994
1992-1994. Technical Bachelor of Design : Graphic Arts specialisation _ Lycée Auguste Renoir. Paris
advertising, ambitious, art, argentina, books, business, developing, logo, dancing, design, determined, director, sonic, driven, dynamic, e-commerce, education, energetic, energy, enthusiastic, entrepreneur, europe, events, family, film, finance, fitness, flexible, food, France, French, friendly, friends, fun, caring, strategy, leader, succes, change, children, cinema, coach, coaching, communication, communications, Computers, Consultancy, consultant, consulting, cooking, creative, creativit, grow
• Observeur du Design _ APCI _ 2000
• Grand Prix du Graphisme _ Design Strategie _ 1997