
Marketing Manager Healthcare IT
Greater Denver Area

Marketing Manager Healthcare IT
Greater Denver Area
With over 20 years in developing technology start-up companies, I have had the opportunity to lead many talented teams through the process of creating and commercializing new ideas and technologies. As a founder and president of WayCraft Biosoftware I am actively involved with applying information technology to meet the growing needs of the healthcare and life sciences industries. Prior to founding WayCraft, I worked as an independent consultant providing technology and management services to healthcare institutions and bioscience companies.
(Information Technology and Services industry)
June 2006 — Present (2 years 5 months)
Develop vision and strategy for new information technology products. Provide market assessment, competitive analysis and go-to-market plans. Support sales with customer acquisition and retention programs.
(Privately Held; Information Technology and Services industry)
February 2002 — June 2006 (4 years 5 months)
Provided strategic and resource planning for new information systems to support biomedical research and bioscience and healthcare organizations. Developed business strategies to support commercialization efforts.
(Privately Held; Computer Software industry)
July 2001 — February 2002 (8 months)
Develop and market enterprise software solutions.
(Privately Held; 51-200 employees; Wireless industry)
April 2000 — May 2001 (1 year 2 months)
Develop and market new wireless services and products.
(Privately Held; Information Technology and Services industry)
June 1992 — March 2000 (7 years 10 months)
Developed and marketed a line of optoelectronic instrumentation.
MBA, Information Systems, 2004
MS, Atmospheric Sciences, 1983
BS, Physics, 1979