Starsky J. Robinson

Starsky J. Robinson

Star+Sky Digital Media

Location
Santa Monica, California (Greater Los Angeles Area)
Industry
Marketing and Advertising

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Starsky J. Robinson's Overview

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Starsky J. Robinson's Summary

Starsky J. Robinson

Starsky Robinson is a seasoned Digital / Global Social Media Marketing professional who specializes in building global online brand awareness, engagement as well as measuring tangible ROI across all online campaigns.

Mr. Robinson currently devotes his unique skills to building clients online brand awareness. Starsky believes that the world is evolving beyond traditional marketing and Public Relations tactics to interactive social media marketing. The evolution is heavily reliant on digital word of mouth (D.W.O.M.) which results an invaluable viral buzz.

Mr. Robinson has a work history that includes digital and social media marketing and strategies for Beats by Dre (Beats Electronics), Brand Jordan (a division of Nike Inc.), developing social media presences for celebrities such as Tom Cruise and Kirstie Alley. Managed global social media and digital campaigns for THQ Inc. a former global video gaming company that owned and licensed popular video games such as the Biggest Loser, Marvel Super Hero Squad, Red Faction, You Don’t Know Jack, Costume Quest the video games, not to mention development of Boar’s Head digital & social media presence.

Mr. Robinson has mastered the art of harnessing online engagement and global brand awareness. Starsky has successfully increased point of sale and created positive sentiment for many online campaigns.


Specialties:
• Global Social Media Marketing Campaigns
• Online Brand Building
• Viral Marketing
• Blogger Outreach Campaigns
• P2P
• B2B
• Digital Word of Mouth
• Mobile Marketing
• Viral video campaigns

Starsky J. Robinson's Experience

Management

DIRECTV

Public Company; 10,001+ employees; DTV; Telecommunications industry

October 2013Present (1 year) Santa Monica, CA

Global Digital Marketing / Social Media Consultant & Strategist

Star+Sky Digital

Privately Held; 1-10 employees; Marketing and Advertising industry

August 2007Present (7 years 2 months) Greater Los Angeles Area

Digital / Social Media Consultant: Development of Global Social Media strategies from concept to execution, from digital branding and online visibility through Search Engine Optimization, Search Engine Marketing, Micro and social site development. Increasing YouTube & Google top fold visibility by 120%. In addition, developing and launching Google Advertising, Google TV Ads, and YouTube Advertising. Developed and managed Facebook and Twitter campaigns for high profile celebrities. Continuously staying abreast of new social technology such as Google+, Pinterest and interactive tools to measure success metrics overall social engagement.

Consultant - Digital Marketing & Social Media [Star+Sky Digital]

Beats by Dr. Dre

Privately Held; 501-1000 employees; Consumer Electronics industry

March 2012August 2012 (6 months)

Worked with the Beats Electronics Marketing team to develop and execute global digital and social media strategies, social channels, campaigns, social applications, influencer, brand ambassador program and social media incentive programs for Beats Electronics, LLC surrounding the Beats by Dre Color Campaign.

Provided Key Performance Indicator (KPI) reports and trends on a weekly and monthly bases.

Worked alongside the Customer Support team and We Are Social to create digital brand style guide for international customer service, distributors, develop policies and best practices for digital and social media marketing & customer support initiatives.

Managed vendor relationship management , Social Ad buys with dedicated reps (i.e. Facebook, Google) and/or 3rd party (i.e. MediaCom) to optimize and provide KPI reports.

Digital Marketing & Social Media Consultant

Beats by Dr. Dre

Privately Held; 501-1000 employees; Consumer Electronics industry

March 2012August 2012 (6 months)

Worked with the Beats Electronics Marketing team to develop and execute global digital and social media strategies, social channels, campaigns, social applications, influencer, brand ambassador program and social media incentive programs for Beats Electronics, LLC surrounding the Beats by Dre Color Campaign.

Provided Key Performance Indicator (KPI) reports and trends on a weekly and monthly bases.

Worked alongside the Customer Support team and We Are Social to create digital brand style guide for international customer service, distributors, develop policies and best practices for digital and social media marketing & customer support initiatives.

Managed vendor relationship management , Social Ad buys with dedicated reps (i.e. Facebook, Google) and/or 3rd party (i.e. MediaCom) to optimize and provide KPI reports.

Social Media Strategist - Contractor

Demand Media

Public Company; 501-1000 employees; DMD; Internet industry

November 2011March 2012 (5 months) United States

Social Media Strategist for eHow.com, CRACKED.com LIVESTRONG.com and type F.

Social Media Marketing Manager

THQ

Public Company; 501-1000 employees; THQI; Computer Games industry

June 2010December 2011 (1 year 7 months)

I lead the global team in online brand salience and facilitate development of digital and social media strategies for various THQ title launches from concept to execution. I manage high level strategic tasks include the launch of social media campaigns and successful Facebook marketing applications with measurable engagement and online brand awareness. Additionally I work in collaboration with the THQ legal team and licensors ensuring that online campaigns and web development are ESRB and COPPA compliant. I am passionate about staying abreast of new social technology in efforts to enhance THQ Inc. online marketing capabilities.

Experience includes the successful launch of titles including, but not limited to, the uDraw GameTablet, Biggest Loser video game for Nintendo Wii and Xbox KINECT, Marvel Super Hero Squad, and many more.

V.P. of Digital Marketing

TheEargasm.com

Privately Held; 1-10 employees; Online Media industry

February 2008January 2010 (2 years) Greater Los Angeles Area

TheEargasm.com also known as The Eargasm is an indie digital music magazine that spotlights artists off the strength of their online community profiles.

Vice President of Marketing and Business Development including management of digital PR strategy, and viral marketing campaigns. Facilitated progress by utilizing entertainment networks and social media platforms to energize ‘The Eargasm’ fan base. Increased web traffic by 350% as a result.

The Eargasm featured on Mashable.com: http://bit.ly/4nyKWi

Account Executive

Rogers & Cowan

Public Company; 51-200 employees; Public Relations and Communications industry

October 2008December 2008 (3 months)

Account Executive at Rogers & Cowan for the social eMedia group. Developed digital media relations, press release creation, pitching media, digital PR strategy and execution for multiple online and social dot com clients. Defined baseline public relations measurement by leading the day-to-day media development and outreach. Clients included OPENSports.com, Bookrix.com, and SodaHead.com.

Sample of Press Releases:
SodaHead.com - http://bit.ly/4vZNaj

Assistant Event Coordinator

Patma Inc.

August 2005January 2008 (2 years 6 months)

Assisted Lead Event Coordinator with every aspect of sports and entertainment event production from planning to execution: Experienced in talent relations, and assisted with talent and celebrity handling and accommodations. Managed event-specific details to ensure professional and efficient event planning and production, supervised community event fundraisers and auctions as a creative consultant.

Experience includes events for Brand Jordan, a division of Nike, Inc.:
• Air Jordan XX2 Launch at NBA All-Star; The Jordan Experience, Sports Center of Las Vegas
February 11, 2007 – February 17, 2007
• Jordan All American Classic
April 20, 2006 – April 23, 2006
• Air Jordan XXI Launch at NBA All-Star; Air Jordan Collection Auction for Hurricane Katrina Victims
February 17, 2006 – February 20, 2006
• Michael Jordan Celebrity Invitational, Nassau, Bahamas
January 22, 2006 – January 30, 2006
• Jordan Lifestyle Collection Launch Event,
August 28, 2005 – August 30, 2005

Community Manager

ThisNext

August 20072008 (1 year) Santa Monica, California

Contractor / consultant for Viral Marketing initiatives with ThisNext.com

Digital Marketing Manager

Juice Wireless

Privately Held; 11-50 employees; Wireless industry

February 2005August 2007 (2 years 7 months) Greater Los Angeles Area

JuiceCaster is a social network specifically designed for use on a mobile device, also known as a mobile social network.

• Conceives and executes marketing strategies and programs to increase and drive users to JuiceCaster site. Manage online marketing team of JuiceCaster.com site.
• Plans, schedules, and coordinates events including conventions, trade shows, seminars, and other events. Oversees event budgets, timelines, ordering, and logistics. Supports the marketing of existing and new products and services. Coordinates advertising marketing communications, and overseeing public relation efforts, not limited to but including measuring success of events and contest.
• Generates user interest through business to business relationships through email groups, online chat, online forums, events, contest, and internet press releases. Created strategic partnerships with Warner Brother Records, Clear Channel Communications, Sony Music, Urban World Wireless, FHM, BET Hotwyred, MTV, Hot97.com, and NBC Universal.

Digital Marketing Coordinator

Juice Wireless

Privately Held; 11-50 employees; Wireless industry

August 2004February 2005 (7 months) Greater Los Angeles Area

JuiceCaster is a social network specifically designed for use on a mobile device, also known as a mobile social network.

• Conceives and executes marketing strategies and programs to increase and drive users to JuiceCaster site. Manage online marketing team of JuiceCaster.com site.
• Plans, schedules, and coordinates events including conventions, trade shows, seminars, and other events. Oversees event budgets, time lines, ordering, and logistics. Supports the marketing of existing and new products and services. Coordinates advertising marketing communications, and overseeing public relation efforts, not limited to but including measuring success of events and contest.

Starsky J. Robinson's Projects

Starsky J. Robinson's Skills & Expertise

  1. Social Media
  2. Social Media Marketing
  3. YouTube
  4. Facebook
  5. Twitter
  6. Digital Marketing
  7. Viral Marketing
  8. SEO
  9. SEM
  10. Global Marketing
  11. Google Analytics
  12. Yahoo Search Marketing
  13. Google Search
  14. Bing
  15. Web Analytics
  16. Social Gaming
  17. Mobile Marketing
  18. Google+
  19. YouTube Ads
  20. Facebook Ads
  21. LinkedIn
  22. Pinterest
  23. Advertising
  24. MMO
  25. Content Strategy
  26. Social Networking
  27. Digital Strategy
  28. Entertainment
  29. Brand Development
  30. Mobile Devices
  31. Strategic Partnerships
  32. Analytics
  33. Social Marketing
  34. Interactive Marketing
  35. Brand Awareness
  36. Digital Media

View All (36) Skills View Fewer Skills

Starsky J. Robinson's Education

State University of New York at Albany

BA, Communication

20002003

Activities and Societies: Publicity Chair and Event Planner, C.H.A.R.G.E. Cultural Program, Albany, NY 1/2002 – 12/2003

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