Entrepreneur
Greater New York City Area
- Current
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- Vice President of Sales & Marketing at Digital Press Consortium
- Founder/Principal Consultant at Visibility Consulting Group
- Past
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- Vice President of Market Development at Planet Discover
- Online General Manager at The Press of Atlantic City
- Director of Sales and Marketing at Burlington County Times (Calkins Media)
- Director of Interactive Media at Phillyburbs.com (Calkins Media)
- Classified Sales Manager at The Des Moines Register
- Account Executive at The Times of Trenton
- Advertising Manager at Intercounty Newspaper Group
- Education
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- Rutgers, The State University of New Jersey-New Brunswick
- Recommended
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32 people have recommended Stanley - Connections
-
500+
connections
- Industry
- Online Media
- Websites
Stanley Gauss’s Summary
Client centered Media Executive with a fifteen year record of top performance in developing, planning, and executing innovative and effective sales and marketing programs for leading local and national print and online media markets. Consistent and exceptional leadership and communication abilities, leading to the creation highly motivated collaborative teams across organizational boundaries. cal media companies can maintain their dominance for many years to come.
Stanley Gauss’s Specialties:
Strategic Planning- opportunity assessment, negotiation
Sales Coaching; Management or Sales Executive Level
Business Analysis; Rates, ROI, CBA
Team Development
Product Development- planning, execution
Vendor Comparisons
Operations Management
P&L Responsibility
Stanley Gauss’s Experience
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Vice President of Sales & Marketing
Digital Press Consortium
(Privately Held; 1-10 employees; Internet industry)
June 2008 — Present (1 year 6 months)
The Digital Press Consortium was created to standardize the online technology platforms in use across the newspaper industry and reduce redundant investment in them. It provides content management and business directory tools to members who seek to build strong local online audiences and connect them to advertisers locally, regionally and nationally. The DPC also provides robust interactive ad networks for newspaper associations and their members.
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Founder/Principal Consultant
Visibility Consulting Group
(Privately Held; 1-10 employees; Internet industry)
January 2007 — Present (2 years 11 months)
Visibility Consulting Group provides strategic level insight for product and sales channel development and tactical on the street support for sales training.
Our goal is to help our clients achieve Market Leader status. -
Vice President of Market Development
Planet Discover
(Public Company; 51-200 employees; Internet industry)
January 2007 — April 2008 (1 year 4 months)
Market Development Executive for a Gannett based company that provides local search, online advertising, and modular content applications to over 250 markets across the United States. Strategically collaborate with existing and new Planet Discover clients using the Market Leader™ strategy which was created to help them develop new audiences from their local search initiatives and attain their online revenue goals through the development and configuration of YP and SEM based advertising products.
• Collaboratively launched advertising systems in over 100 markets.
• Established a marketing resource center, Launchpad™, to give our clients easy access to training and marketing materials.
• Developed sales plans, training plans and materials for multiple sales channels.
• P&L responsibility for all advertising products. -
Online General Manager
The Press of Atlantic City
(Privately Held; 51-200 employees; Newspapers industry)
2005 — 2007 (2 years )
Strategically and quickly accomplished a challenge to develop a three year business plan to: increase audience, traffic, brand awareness, revenue and profitability.
• Analyzed and restructured vendor relationships.
• Coached managers and sales staff on the value of becoming a multi-media company.
• Worked extensively with the editorial department to develop a 24/7 newsroom.
• Devised Easy to sell rate structure and Implemented up-sell strategy in the call center.
• Created a multimedia PR campaign along and SEO standards that quadrupled audience within two years.
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Director of Sales and Marketing
Burlington County Times (Calkins Media)
(Privately Held; 51-200 employees; Newspapers industry)
2002 — 2004 (2 years )
Enthusiastically took on and successfully met the challenge of developing an under performing advertising department.
• Created simultaneous reader and advertiser awareness campaigns promoting our new multimedia format.
• Guided managers to help understand the benefits of trending sales staff and inspecting their expectations.
• Established a revenue and adjustment tracking system.
• Restructured internal departments to streamline work flow and reduce adjustments.
• Instituted a bonus and incentive structure that helped increase local print and online revenue. -
Director of Interactive Media
Phillyburbs.com (Calkins Media)
(Internet industry)
2001 — 2004 (3 years )
Successfully developed partnerships and an advertising/marketing plan to make Phillyburbs.com a player in Philadelphia’s fast growing interactive market.
• Launched a classified up-sell strategy.
• Started focus groups for customers and users to develop content and advertising needs analysis.
• Built key advertising partnerships with Celebro, Switchboard, Harvest and Career Journal to bolster our online classified verticals.
• Coached local sales teams on the value of the multimedia sale. -
Classified Sales Manager
The Des Moines Register
(Public Company; 501-1000 employees; Newspapers industry)
2000 — 2001 (1 year )
Hired to help create a new sales philosophy; combining Automotive and Real Estate print advertising with new online products; Cars.com, Apartments.com and Homescape.
• Initiated a training program for the advertising department and customers.
• Teamed up with Classified Ventures to do focus groups and seminars.
• Gannett Director’s Award Winner for Cars.com
• Employee of the Year nominee -
Account Executive
The Times of Trenton
(Public Company; 201-500 employees; Newspapers industry)
1997 — 2000 (3 years )
• Acted as agency of record for many of larger Trenton area customers using internal creative service department to develop all print materials and consult on other media campaigns.
• Managed a territory, with a sales assistant, of over 250 active accounts.
• Publishers Award runner up 1997, 1998, 1999.
• Increased Account Base from 135 actives to over 250, Increased Annual Revenue from $480,000 in 1996 to $1,100,000 in 2000.
the first year and that much and more over the following 2 years. -
Advertising Manager
Intercounty Newspaper Group
(Privately Held; 11-50 employees; Newspapers industry)
1994 — 1997 (3 years )
Advertising Manager in charge of 2 weekly newspapers in rural New Jersey. The newspapers had a total paid circulation of 10,000. We also published a niche magazine targeting the local military bases and several accent sections that were delivered outside the newspaper.
• Held dual roles as Office Manager and Advertising Manager in a three person office.
• Partnered with other local newspapers to create daily/weekly combo buys.
• Created a local columnist/reporter strategy that turned our readers into members of the staff.
Stanley Gauss’s Education
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Rutgers, The State University of New Jersey-New Brunswick
BS , Marketing
Coached Boy's Varsity Basketball @ King's Academy Christian School, Wrightstown NJ 1990-1993
Assistant Coach Girl's Varsity Volleyball @ King's Academy Christian School, Wrightstown NJ 1990-1993- Activities and Societies:
- Student Teacher- Physical Education @ King's Academy Christian School, Wrightstown NJ 1991
Additional Information
Stanley Gauss’s Websites:
Stanley Gauss’s Interests:
College and Professional Football, New England Patriots and New York Giants, Yankees, new forms of communication and media, golf, technology, travel,sales training, revenue and product development, cooking and spending my free time with my family.
Stanley Gauss’s Groups:
Newspaper Association of America, Internet Local Marketing, Interactive Local Media 07, Marzar, Philadelphia Marketing Association, New Jersey Press Association, Sales Professionals Network, Kelsey Group, SNA, Inland Press, API
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Online News Association -
280 Group: Product Management & Product Marketing -
LinkedSEO -
Obama for America -
AdMonsters -
Inbound Marketers - For Marketing Professionals -
e-BIZ -
Web Analytics Association -
Web 2.0 -
Search Engine Strategies Conference & Expo -
eMarketing Association Network -
RU Alumni -
Online Advertising Professionals -
ThoseinMedia -
Sr level Internet Marketers Group, Internet Marketing Professionals Only. -
Philadelphia Interactive Marketing Association -
Search Engine Land -
BoyScouts of America -
Voice of Customer Analytics -
Online Publishers Network -
Advertising & Creative Versioning Professionals -
Localized Marketing Professionals -
Digital Marketing -
Online Marketing Network -
Social Media Today -
Autism Speaks -
Newspaper Advertising (Preprint, Display and Online) -
"Online Advertising" | MMORPG & MMO GAMES INDUSTRY -
Digital Insights -
Location Based Services -
Autism Awareness -
Linked to Autism -
Newspaper Professionals Network -
Yellow Pages Execs -
Autism Researchers Link -
FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals -
Digital Press Consortium -
Niche Media Network -
Local Search -
Local Newspapers -
iPhone Business for iPhone Developers and Entrepreneurs -
Local Search, Directories and Classifieds -
Online Local Advertising -
Data Driven Marketing Tools
Stanley Gauss’s Honors:
Many local sales awards
1997-1999- Publisher's Award Finalist at The Times of Trenton
2000- Gannett Director's award for Cars.com sales growth.
2000- Nominated for Employee of the Year at The Des Moines Register.
Stanley Gauss’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
