
(email) gentis18@gmail.com
Oshkosh, Wisconsin Area

(email) gentis18@gmail.com
Oshkosh, Wisconsin Area
A savvy leader with 15 years of marketing experience and a strong passion for building remarkable brands. Having gained insights into some of America’s best known companies, is able to bring new and unique ideas to the table, often missed by most marketers, resulting in improved profitability, growth, accountability, and the development of strong cross-functional teams. Also, highly focused on employee engagement and developing the internal brand.
A Marketing Guru, Public Speaker, Author and Executive Coach.
Strategic Market Planning
Brand – Employee Engagement
Brand Building & Development
Marketing Research (Quant & Qual)
Strategic Market Segmentation
Strategic Brand Alignment
Marketing Budget Optimization
Business Development / Sales
P&L Responsibility
Team Development / Coaching
Vendor Negotiations / Selection
Account Management
Public Speaking / Presentation
Employer Branding
(Marketing and Advertising industry)
October 2005 — Present (4 years 2 months)
Focused on evaluating the effectiveness of marketing budgets, ad agency structures, CMO practices, Ad industry trends, brand-employee engagement, employer branding and overall strategic brand platforms to include brand asset management & brand valuation.
Interviewed more than 300 leading CMOs from around the country, including companies such as: Dunkin Donuts, Home Depot, Paul Mitchell, Burton Snowboards, Office Max, Caribou Coffee, New York & Company, Six Flags, Office Max, The Green Bay Packers, Virgin Mobile, etc.
Made various presentations on marketing trends, brand-employee engagement and customer experience strategies to organizations, Also did executive coaching.
BA International Studies , National Security / Political Science / International Business , 1993 — 2009
Personal interests include: Travel, Wine, Cigars, Cars, Fishing, Guitar, NFL Football and Extreme Activities. Business interests include: marketing, advertising, innovation, public speaking, keynote, guerilla marketing and internal brand universities
American Advertising Federation
American Advertising Association
American Marketing Association
TEC
SHRM
ASTD
World Champion Karate (Diamond Nationals) 1988
Order of the Spur (US Army)