Stacy Lukasavitz

Stacy Lukasavitz

Digital Communications Analyst, Strategist, Writer

Location
Greater Detroit Area
Industry
Internet

Join LinkedIn and access Stacy Lukasavitz’s full profile.

As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:

  • See who you and Stacy Lukasavitz know in common
  • Get introduced to Stacy Lukasavitz
  • Contact Stacy Lukasavitz directly

View Full Profile

Stacy Lukasavitz's Overview

Current
  • Principal at TDR Communications, LLC
Past
  • Copywriter, Content Manager, Chamber of Commerce Ambassador at 3Sixty Interactive
  • Supervisor, Chamber of Commerce Ambassador, Barista at Bear Creek Coffee Café
  • Administrative/PR Intern, Chamber of Commerce Ambassador at Gould Engineering, Inc.
  • Area Retail Guest Service Trainer, Intern in Magic Kingdom Merchandise at Walt Disney World Resorts

see less

see all

Education
  • University of Michigan-Flint
  • Michigan State University
Recommendations

14 people have recommended Stacy

Connections

422 connections

Websites

Stacy Lukasavitz's Summary

NOT "social media strategy."

There's a lot more that goes into a strong digital presence than that — for both brands AND people.

I build integrated marketing/PR strategies based on data from multiple digital touchpoints to give brands the upper hand online. I help them understand "the point" of digital marketing, which could include everything from SEM/SEO to website traffic, online outreach, social media, text analytics, mobile campaigns, and more. It all starts with the data. What happens next depends on a brand's goals, audience(s), and the analysis of that data. That's where I come in.

My approach spares you of the B.S., decapitating the fluffy unicorns and scaring away the rainbows with data-driven strategies and analysis . . . and a smile. :)

Specialties

• Website performance metrics evaluation, competitive analysis, and reporting
• Comprehensive social web presence auditing, assessment, and strategy
• Social conversation data mining and competitive qualitative and quantitative analysis
• Content strategy, regardless of medium
• Copywriting for web (SEO) and traditional marketing materials
• Personal and brand storytelling through various media
• Personnel training customer/guest service

Stacy Lukasavitz's Experience

Principal

TDR Communications, LLC

July 2008 – Present (3 years 8 months) Royal Oak, MI

It started as a PR consultancy for small businesses, nonprofits, and member organizations. Quickly evolved into primarily digital strategy, combining equal parts social, search, and user experience, all with analytics as the underlying base. Added a dash of "writer for hire" to the mix -- SEO & traditional copywriting, editing, multimedia journalism, blogging and other content creation. These are the basic ingredients of my business. Shaken, not stirred. Skewer an olive with a little plastic sword.

... and since I wrote that/updated this LinkedIN profile last, it seems as though I'm being pulled back to the entertainment industry, where I got my humble beginnings way back in the '90s. I'm still doing all of the above, yet with more content strategy, good ol' fashioned publicity, more musicians and other artists, gigs, and more olives skewered with plastic swords.

… and since the above paragraph was written, things have shifted back toward the auto industry, only the dealership realm this time. Hey, I don't discriminate — auto dealerships, musicians/artists, chambers of commerce, nonprofits, restaurants, whatever — clearly I've had a potpourri of clientele & am very flexible.

Digital Communications Analyst & Strategist

MSLGROUP

Public Company; 1001-5000 employees; PUB.FR; Public Relations and Communications industry

May 2010 – March 2011 (11 months)

Regularly helped behemoth brands like General Motors, P&G, and Underwriters Laboratories understand the value of their digital marketing efforts, using everything from SEM/SEO, website traffic analysis, and social media metrics. Taking a "big picture" approach from these and other user-behavior analytics, I helped build digital strategies based on clients' goals/audiences.

Also continually researched emerging technology and authored thought leadership content (white papers, webinars) for clients on digital trends including location-based marketing, augmented reality, and Facebook.

Interactive Marketing Coordinator

Detroit Regional Chamber

Privately Held; 51-200 employees; Civic & Social Organization industry

August 2009 – January 2010 (6 months)

Worked as liaison between integrated marketing team, IT department, and online community, developing and implementing interactive strategies for membership sales and retention, events, programs, and services. Created traffic analysis and web metrics reporting system of all chamber web properties (site and social) and delivered it to board of directors monthly and quarterly.

Online Community Manager (contract under TDR)

BIGGBY COFFEE

Privately Held; 11-50 employees; Food & Beverages industry

October 2008 – January 2009 (4 months)

Managed online brand reputation by monitoring key online conversations and events to ensure company engaged effectively. Continually evaluated BIGGBY’s online presence and social media strategies, advised company on best practices, and contributed to time-sensitive marketing campaigns, promotions development and implementation.

Copywriter, Content Manager, Chamber of Commerce Ambassador

3Sixty Interactive

Privately Held; 1-10 employees; Internet industry

June 2008 – January 2009 (8 months)

Fully researched a variety of clients’ products and services to compose SEO-effective website copy. Maintained and managed content of various websites in company’s client repertoire including City of Grosse Pointe, Powers Catholic High School, and Fenton Regional Chamber of Commerce. Developed company content marketing materials, including one-sheets on SEO, UX, web analytics, and web hosting services.

Supervisor, Chamber of Commerce Ambassador, Barista

Bear Creek Coffee Café

September 2007 – July 2008 (11 months)

Supervised a great team of coworkers in a small-town, independent coffee shop while caffeinated the community and making the best espresso creations they've ever had. Also represented the shop as an ambassador in the local chamber of commerce, serving as a liaison between the business community and the rest of the area.

While I did this, I developed a base of regulars who continuously came to me with their computer problems and questions about social media and PR, which is what inspired me to go into business for myself.

Administrative/PR Intern, Chamber of Commerce Ambassador

Gould Engineering, Inc.

April 2007 – August 2007 (5 months)

(Gould Engineering, Inc. is now Fleis & VandenBrink Engineering, Inc.)

Actively represented the firm in multiple chambers of commerce events, including marketing and PR meetings, networking events, and business expos. Composed and edited various engineering documents, marketing materials, and project proposals.

Area Retail Guest Service Trainer, Intern in Magic Kingdom Merchandise

Walt Disney World Resorts

Public Company; 10,001+ employees; DIS; Entertainment industry

May 2006 – January 2007 (9 months)

Educated and supervised new hires in retail of Disney’s Guest Service Guidelines, sales procedures, crisis management, and Disney history.

Stacy Lukasavitz's Volunteer Experience & Causes

  • Volunteer Experience

    • District Vice Chair - Marketing/PR — Tall Pine Council, New Horizons District

      Boy Scouts of America
      • Social Services
      January 2009 – August 2009 (8 months)

      I helped them get a lot of publicity.

    • Vice President of Public Relations

      Fenton Area Toastmasters
      • Education
      June 2008 – May 2009 (1 year)

      I got Fenton Toastmasters an amazing amount of publicity, including an exclusive radio/blog interview with Jana Barnhill, then president of Toastmasters International.

      I also totally redesigned, hosted, and maintained Fenton Toastmasters' website.

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Human Rights
      • Science and Technology

    • Organizations I support:

      • NPR
      • Michigan Radio

Stacy Lukasavitz's Education

University of Michigan-Flint

B.A., Organizational Communication, Relational Communication, Psychology

2003 – 2007

Courses Included: Public Relations, Advertising, Small Group Communication, Conflict Management, Public Speaking/Rhetoric, Business Communication, Research Methods, Statistics, Interviewing, Media Ethics, Advanced Communication Theory

Activities and Societies: Student Communication Association, Student Advertising Network, Phi Sigma Sigma Fraternity, Women's Educational Center volunteer

Michigan State University

English, Advertising

1998 – 2001

Tower Records East Lansing live in-store performance booking agent; host of local performance poetry open mic

Activities and Societies: Common Grounds Coffeehouse Community /Public Relations Chair (only completely student-run music venue in U.S.)

Stacy Lukasavitz's Organizations

  • Phi Sigma Sigma

    Member at Large, Philanthropy & Fundraising Chair

Stacy Lukasavitz's Certifications

  • Certificate of Entrepreneurial Achievement

    • Kauffman Foundation - FastTrac® New Venture™ Program
    • August 2009

Stacy Lukasavitz's Additional Information

Websites:
Interests:

live music, music history, music journalism, psychology, public relations, marketing, advertising, social media strategy, reading, blogging, emerging technologies, gadgets, business, coffee, Disney, Apple products & culture, African wildlife, cowboys, water skiing, ice skating, horses, martial arts

Groups and Associations:

Toastmasters International, Student Communication Association, Student Advertising Network, Phi Sigma Sigma Fraternity, University of Michigan Alumni Association, Boy Scouts of America - Tall Pine Council

Honors and Awards:

• Certificate of Completion -- FastTrac® New Venture™ Program, Michigan Small Business & Technology Development Center

• Virginia M. July University Contribution Award, Student Communication Association/Student Advertising Network, Flint, MI, April 2007. Received as a member of both organizations.

• Student Silver ADDY, Student Advertising Network/Flint Area Advertising Association, Flint, MI, February 2007. Received as a member of the University of Michigan - Flint Student Advertising Network, sponsored by the Flint Area Advertising Federation.

• "Shout Out" from Top Exec, Walt Disney World Resorts, Oct. 2006. Received company-wide recognition in weekly PowerPoint by Dan Cockerell, G.M. of Merchandise, Magic Kingdom, for outstanding guest service and going above & beyond

Toastmasters:
• First place, Table Topics Speech Contest, Club Level
• Third place, Table Topics Speech Contest, District 62, Area 11
• Third place, Table Topics Speech Contest, District 62, Division E

Contact Stacy for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Stacy Lukasavitz’s full profile to...

  • See who you and Stacy Lukasavitz know in common
  • Get introduced to Stacy Lukasavitz
  • Contact Stacy Lukasavitz directly

View Full Profile

Name Search:

Search for people you know from over 150 million professionals already on LinkedIn.

Example: Jeff Weiner

Viewers of this profile also viewed...