Stacy Lukasavitz
Digital Communications Analyst, Strategist, Writer
- Location
- Greater Detroit Area
- Industry
- Internet
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Stacy Lukasavitz's Overview
- Current
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- Principal at TDR Communications, LLC
- Past
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- Digital Communications Analyst & Strategist at MSLGROUP
- Interactive Marketing Coordinator at Detroit Regional Chamber
- Online Community Manager (contract under TDR) at BIGGBY COFFEE
- Copywriter, Content Manager, Chamber of Commerce Ambassador at 3Sixty Interactive
- Supervisor, Chamber of Commerce Ambassador, Barista at Bear Creek Coffee Café
- Administrative/PR Intern, Chamber of Commerce Ambassador at Gould Engineering, Inc.
- Area Retail Guest Service Trainer, Intern in Magic Kingdom Merchandise at Walt Disney World Resorts
- Education
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- University of Michigan-Flint
- Michigan State University
- Recommendations
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14 people have recommended Stacy
- Connections
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422 connections
- Websites
Stacy Lukasavitz's Summary
NOT "social media strategy."
There's a lot more that goes into a strong digital presence than that — for both brands AND people.
I build integrated marketing/PR strategies based on data from multiple digital touchpoints to give brands the upper hand online. I help them understand "the point" of digital marketing, which could include everything from SEM/SEO to website traffic, online outreach, social media, text analytics, mobile campaigns, and more. It all starts with the data. What happens next depends on a brand's goals, audience(s), and the analysis of that data. That's where I come in.
My approach spares you of the B.S., decapitating the fluffy unicorns and scaring away the rainbows with data-driven strategies and analysis . . . and a smile. :)
Specialties
• Website performance metrics evaluation, competitive analysis, and reporting
• Comprehensive social web presence auditing, assessment, and strategy
• Social conversation data mining and competitive qualitative and quantitative analysis
• Content strategy, regardless of medium
• Copywriting for web (SEO) and traditional marketing materials
• Personal and brand storytelling through various media
• Personnel training customer/guest service
Stacy Lukasavitz's Skills & Expertise
- Digital Marketing
- Copywriting
- Digital Analysis
- Web Analytics
- Competitive Analysis
- Copy Editing
- SEO copywriting
- Social Media Marketing
- Organizational Communication
- Digital Strategy
- Text Analytics
- Advertising Copy
- SEO
- User Experience
- Usability
- Integrated Marketing
- Data Analysis
- Market Analysis
- Systems Analysis
- Brand Development
- Social Media Monitoring
- Content Strategy
- Marketing Communications
- Corporate Communications
- Public Relations
- Strategic Communications
- Communications Planning
- Music Industry
- Google Analytics
- Predictive Analytics
- Social Media
- Blogging
- SEM
- Social Networking
- Online Marketing
- Digital Media
- Online Advertising
- Email Marketing
- Marketing Strategy
- Writing
Stacy Lukasavitz's Experience
Principal
TDR Communications, LLC
July 2008 – Present (3 years 8 months) Royal Oak, MI
It started as a PR consultancy for small businesses, nonprofits, and member organizations. Quickly evolved into primarily digital strategy, combining equal parts social, search, and user experience, all with analytics as the underlying base. Added a dash of "writer for hire" to the mix -- SEO & traditional copywriting, editing, multimedia journalism, blogging and other content creation. These are the basic ingredients of my business. Shaken, not stirred. Skewer an olive with a little plastic sword.
... and since I wrote that/updated this LinkedIN profile last, it seems as though I'm being pulled back to the entertainment industry, where I got my humble beginnings way back in the '90s. I'm still doing all of the above, yet with more content strategy, good ol' fashioned publicity, more musicians and other artists, gigs, and more olives skewered with plastic swords.
… and since the above paragraph was written, things have shifted back toward the auto industry, only the dealership realm this time. Hey, I don't discriminate — auto dealerships, musicians/artists, chambers of commerce, nonprofits, restaurants, whatever — clearly I've had a potpourri of clientele & am very flexible.
Digital Communications Analyst & Strategist
MSLGROUP
Public Company; 1001-5000 employees; PUB.FR; Public Relations and Communications industry
May 2010 – March 2011 (11 months)
Regularly helped behemoth brands like General Motors, P&G, and Underwriters Laboratories understand the value of their digital marketing efforts, using everything from SEM/SEO, website traffic analysis, and social media metrics. Taking a "big picture" approach from these and other user-behavior analytics, I helped build digital strategies based on clients' goals/audiences.
Also continually researched emerging technology and authored thought leadership content (white papers, webinars) for clients on digital trends including location-based marketing, augmented reality, and Facebook.
Interactive Marketing Coordinator
Detroit Regional Chamber
Privately Held; 51-200 employees; Civic & Social Organization industry
August 2009 – January 2010 (6 months)
Worked as liaison between integrated marketing team, IT department, and online community, developing and implementing interactive strategies for membership sales and retention, events, programs, and services. Created traffic analysis and web metrics reporting system of all chamber web properties (site and social) and delivered it to board of directors monthly and quarterly.
Online Community Manager (contract under TDR)
BIGGBY COFFEE
Privately Held; 11-50 employees; Food & Beverages industry
October 2008 – January 2009 (4 months)
Managed online brand reputation by monitoring key online conversations and events to ensure company engaged effectively. Continually evaluated BIGGBY’s online presence and social media strategies, advised company on best practices, and contributed to time-sensitive marketing campaigns, promotions development and implementation.
Copywriter, Content Manager, Chamber of Commerce Ambassador
3Sixty Interactive
Privately Held; 1-10 employees; Internet industry
June 2008 – January 2009 (8 months)
Fully researched a variety of clients’ products and services to compose SEO-effective website copy. Maintained and managed content of various websites in company’s client repertoire including City of Grosse Pointe, Powers Catholic High School, and Fenton Regional Chamber of Commerce. Developed company content marketing materials, including one-sheets on SEO, UX, web analytics, and web hosting services.
Supervisor, Chamber of Commerce Ambassador, Barista
Bear Creek Coffee Café
September 2007 – July 2008 (11 months)
Supervised a great team of coworkers in a small-town, independent coffee shop while caffeinated the community and making the best espresso creations they've ever had. Also represented the shop as an ambassador in the local chamber of commerce, serving as a liaison between the business community and the rest of the area.
While I did this, I developed a base of regulars who continuously came to me with their computer problems and questions about social media and PR, which is what inspired me to go into business for myself.
Administrative/PR Intern, Chamber of Commerce Ambassador
Gould Engineering, Inc.
April 2007 – August 2007 (5 months)
(Gould Engineering, Inc. is now Fleis & VandenBrink Engineering, Inc.)
Actively represented the firm in multiple chambers of commerce events, including marketing and PR meetings, networking events, and business expos. Composed and edited various engineering documents, marketing materials, and project proposals.
Area Retail Guest Service Trainer, Intern in Magic Kingdom Merchandise
Walt Disney World Resorts
Public Company; 10,001+ employees; DIS; Entertainment industry
May 2006 – January 2007 (9 months)
Educated and supervised new hires in retail of Disney’s Guest Service Guidelines, sales procedures, crisis management, and Disney history.
Stacy Lukasavitz's Volunteer Experience & Causes
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Volunteer Experience
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District Vice Chair - Marketing/PR — Tall Pine Council, New Horizons District
Boy Scouts of America
- Social Services
January 2009 – August 2009 (8 months)I helped them get a lot of publicity.
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Vice President of Public Relations
Fenton Area Toastmasters
- Education
June 2008 – May 2009 (1 year)I got Fenton Toastmasters an amazing amount of publicity, including an exclusive radio/blog interview with Jana Barnhill, then president of Toastmasters International.
I also totally redesigned, hosted, and maintained Fenton Toastmasters' website.
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Volunteer Interests
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Causes I care about:
- Animal Welfare
- Arts and Culture
- Human Rights
- Science and Technology
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Organizations I support:
- NPR
- Michigan Radio
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Stacy Lukasavitz's Education
University of Michigan-Flint
B.A., Organizational Communication, Relational Communication, Psychology
2003 – 2007
Courses Included: Public Relations, Advertising, Small Group Communication, Conflict Management, Public Speaking/Rhetoric, Business Communication, Research Methods, Statistics, Interviewing, Media Ethics, Advanced Communication Theory
Activities and Societies: Student Communication Association, Student Advertising Network, Phi Sigma Sigma Fraternity, Women's Educational Center volunteer
Michigan State University
English, Advertising
1998 – 2001
Tower Records East Lansing live in-store performance booking agent; host of local performance poetry open mic
Activities and Societies: Common Grounds Coffeehouse Community /Public Relations Chair (only completely student-run music venue in U.S.)
Stacy Lukasavitz's Organizations
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Phi Sigma Sigma
Member at Large, Philanthropy & Fundraising Chair
Stacy Lukasavitz's Certifications
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Certificate of Entrepreneurial Achievement
- Kauffman Foundation - FastTrac® New Venture™ Program
- August 2009
Stacy Lukasavitz's Additional Information
- Websites:
- Interests:
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live music, music history, music journalism, psychology, public relations, marketing, advertising, social media strategy, reading, blogging, emerging technologies, gadgets, business, coffee, Disney, Apple products & culture, African wildlife, cowboys, water skiing, ice skating, horses, martial arts
- Groups and Associations:
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Toastmasters International, Student Communication Association, Student Advertising Network, Phi Sigma Sigma Fraternity, University of Michigan Alumni Association, Boy Scouts of America - Tall Pine Council
- Honors and Awards:
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• Certificate of Completion -- FastTrac® New Venture™ Program, Michigan Small Business & Technology Development Center
• Virginia M. July University Contribution Award, Student Communication Association/Student Advertising Network, Flint, MI, April 2007. Received as a member of both organizations.
• Student Silver ADDY, Student Advertising Network/Flint Area Advertising Association, Flint, MI, February 2007. Received as a member of the University of Michigan - Flint Student Advertising Network, sponsored by the Flint Area Advertising Federation.
• "Shout Out" from Top Exec, Walt Disney World Resorts, Oct. 2006. Received company-wide recognition in weekly PowerPoint by Dan Cockerell, G.M. of Merchandise, Magic Kingdom, for outstanding guest service and going above & beyond
Toastmasters:
• First place, Table Topics Speech Contest, Club Level
• Third place, Table Topics Speech Contest, District 62, Area 11
• Third place, Table Topics Speech Contest, District 62, Division E
Contact Stacy for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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