Stacy Lukasavitz

Current

• Interactive Marketing Coordinator at Detroit Regional Chamber
• Senior Social Web Strategist at uwemp.com
• Principal at TDR Communications, LLC

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Past

• District Vice Chair - Marketing/PR at Boy Scouts of America, Tall Pine Council, New Horizons District
• Vice President of Public Relations at Fenton Area Toastmasters
• Online Community Manager at BIGGBY COFFEE

• Copywriter, Web Administrator, Chamber of Commerce Ambassador at 3Sixty Interactive
• Supervisor, Chamber of Commerce Ambassador, Barista at Bear Creek Coffee Café
• Administrative/PR Intern, Chamber of Commerce Ambassador at Gould Engineering, Inc.
• Area Retail Guest Service Trainer in Magic Kingdom Merchandise at Walt Disney World Resorts

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4 more...

Education

• University of Michigan-Flint
• Michigan State University

Recommended

7 people have recommended Stacy

Connections

226 connections

Industry

Public Relations and Communications

Websites

• Social Media & Tech Blog

Stacy Lukasavitz’s Summary

Stacy has a diverse background in writing, internet technologies, music publicity, marketing, PR, nonprofits, chambers of commerce, water skiing, and coffee. She was blogging back in the late 1990s when it was “online journaling,” way before the term “blog” was coined. A natural early adopter, she joined Twitter in April of 2007 and is amazed at how mainstream it has become. Her writing occasionally makes an appearance at Social Media Today and FentonSays.com, and frequently graces sticky notes everywhere she goes. You can read her regularly at http://www.thatdamnredhead.net

Becoming frustrated and impatient after graduating college with her organizational communication degree and unable to find work, she went into business for herself as principal of TDR Communications, LLC, a public relations/social media consultancy that specialized in nonprofits and small businesses, relying heavily on her experience growing up involved in chambers of commerce. After a strange twist of events, she accepted a position with the Detroit Regional Chamber as their Interactive Marketing Coordinator in August 2009, where she remains today. Meanwhile, she maintains TDR Communications as her freelance business, now specializing in clients from Africa.

Stacy Lukasavitz’s Specialties:

social media/IT consultant, social media strategies and implementation, customer service/personnel training/retraining, writing and public speaking for different audiences, copywriting (SEO & hard copy), various content management systems, competitive analysis, web server configuration, performance metrics analysis, networking, Windows/Mac/Linux operating systems, HTML and translating all this "geek speak" into plain English for normal people

Stacy Lukasavitz’s Experience

• Interactive Marketing Coordinator

  Detroit Regional Chamber

  (Privately Held; Civic & Social Organization industry)

  August 2009 — Present (4 months)

  * Working with integrated marketing team and IT department to develop and implement interactive components for membership sales and retention, products, events, programs and services
  * Detailed audience analysis and reporting on Google analytics for all chamber websites monthly and quarterly, including interpretation and recommending strategies for improvements
  * Training staff on content management system and social media tools
  * Providing editorial support and copywriting for email marketing and various web content

• Senior Social Web Strategist

  uwemp.com

  (Privately Held; Internet industry)

  April 2009 — Present (8 months)

  Analysis of the social landscape as it pertains to company, developing & deploying appropriate strategies for writer acquisition, reader retention, community cultivation & growth, content development, PR/publicity, site analytics, etc.

• Principal

  TDR Communications, LLC

  (Public Relations and Communications industry)

  February 2009 — Present (10 months)

  * Advising small businesses, nonprofit organizations, and chambers of commerce on social media strategy development and implementation
  * Facilitating one-on-one or group social media and public relations (PR) training seminars
  * Developing and deploying appropriate thought-leadership content through various multimedia channels
  * Composing, editing, and producing promotional videos for seminars, conferences, and web

• District Vice Chair - Marketing/PR

  Boy Scouts of America, Tall Pine Council, New Horizons District

  (Non-Profit Organization Management industry)

  January 2009 — August 2009 (8 months)

• Vice President of Public Relations

  Fenton Area Toastmasters

  (Public Relations and Communications industry)

  June 2008 — May 2009 (1 year )

• Online Community Manager

  BIGGBY COFFEE

  (Food & Beverages industry)

  October 2008 — January 2009 (4 months)

• Copywriter, Web Administrator, Chamber of Commerce Ambassador

  3Sixty Interactive

  (Internet industry)

  June 2008 — December 2008 (7 months)

  * Composed powerful, effective, and relevant content for a variety of clients’ websites by fully researching their products, services, target market, and competition
  * Developed in-house company marketing materials, including onesheets on search engine optimization (SEO), usability, web analytics, & web hosting services
  * Proofread and edited existing web copy for maximum clarity and functionality
  * Wrote and distributed press releases on company and clientele news
  * Maintained and updated multiple aspects of various websites in company’s client repertoire

• Supervisor, Chamber of Commerce Ambassador, Barista

  Bear Creek Coffee Café

  (Restaurants industry)

  October 2007 — July 2008 (10 months)

  * Promoted to shift supervisor within first month of employment
  * Supervised up to three coworkers simultaneously, ensured quality customer service and upheld sanitary conditions of all aspects of restaurant superior to health code standards
  * Maintained accuracy of cash register when both closing and opening restaurant

• Administrative/PR Intern, Chamber of Commerce Ambassador

  Gould Engineering, Inc.

  (Civil Engineering industry)

  April 2007 — August 2007 (5 months)

  * Engaged in and contributed to multiple local chambers of commerce meetings on public relations, marketing, and membership
  * Actively represented the firm at local business expos and events
  * Edited and composed various engineering documents
  * Wrote copy for various marketing materials including brochures and project proposals

• Area Retail Guest Service Trainer in Magic Kingdom Merchandise

  Walt Disney World Resorts

  (Public Company; DIS; Entertainment industry)

  May 2006 — January 2007 (9 months)

  * Guided and educated new hires in retail of Disney’s Guest Service Guidelines, sales procedures, Cast Member expectations and protocol, crisis management, and Disney Parks history
  * Received 100% on both Guest Service Evaluations during seven month internship
  * Recognized by management on employment record over thirty-five times in six months for outstanding leadership and demonstrating excellent Guest Service Skills

Stacy Lukasavitz’s Education

• University of Michigan-Flint

  B.A. , Organizational Communication, Relational Communication, Psychology , 2003 — 2007

  Courses Included: Public Relations, Advertising, Small Group Communication, Conflict Management, Public Speaking/Rhetoric, Business Communication, Research Methods, Interviewing, Media Ethics

  Activities and Societies:

  Student Communication Association, Student Advertising Network, Phi Sigma Sigma Fraternity, Women's Educational Center volunteer

• Michigan State University

  English, Advertising 1998 — 2001

  Common Grounds Coffeehouse Community /Public Relations Chair (only completely student-run music venue in U.S.); Tower Records East Lansing live in-store performance booking agent; host of local performance poetry open mic

Additional Information

Stacy Lukasavitz’s Websites:

• Social Media & Tech Blog

Stacy Lukasavitz’s Interests:

public relations, marketing, advertising, social media strategy, writing, reading, blogging, emerging technologies, gadgets, business, psychology, history, current events, public speaking, coffee, Disney, Apple products & culture, Muppets, African wildlife, hockey, water skiing, ice skating, horses, martial arts

Stacy Lukasavitz’s Groups:

Fenton Regional Chamber of Commerce, Grand Blanc Chamber of Commerce, Genesee Regional Chamber of Commerce, Toastmasters International, Student Communication Association, Student Advertising Network, Phi Sigma Sigma Fraternity, University of Michigan Alumni Association, Boy Scouts of America - Tall Pine Council

•    LA2M - Lunch Ann Arbor Marketing
•    ConnecTech Detroit
•    Motor City Connect
•    Mac Users
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Twitter
•    Social Media Today
•    Network of PR Professionals
•    The University of Michigan Alumni Group
•    Fusion: Detroit Regional Young Professionals & Entrepreneurs
•    DetroitNET.org
•    Automation Alley
•    The Official Toastmasters International Members Group
•    MarketingProfs
•    Phi Sigma Sigma, Inc.
•    LI Detroit
•    Michigan Toastmasters Clubs
•    Leadership Detroit Alumni
•    Walt Disney World Alumni Group
•    Michigan Social Media Marketing
•    Future Social Media
•    BOSSdev Social Media Goodness
•    Detroit Startup Weekend
•    PRwise
•    Capital City Connect
•    Creative Solutions
•    Operation: Kid Equip
•    Social Media Pros
•    Social Media Marketing Mavens
•    Detroit Regional Chamber
•    Midwest Technology Leaders
•    Michigan Radio
•    Intern In Michigan - Connecting Michigan Employers to Educated Talent
•    MarketingProfs Events
•    Detroit Communicator's Network
•    TEDxDetroit
•    Member Events, Blog Posts, News, Updates & Promotional Information
•    Detroit Tweetups

Stacy Lukasavitz’s Honors:

• Certificate of Completion -- FastTrac® New Venture™ Program, Michigan Small Business & Technology Development Center

• Virginia M. July University Contribution Award, Student Communication Association/Student Advertising Network, Flint, MI, April 2007. Received as a member of both organizations.

• Student Silver ADDY, Student Advertising Network/Flint Area Advertising Association, Flint, MI, February 2007. Received as a member of the University of Michigan - Flint Student Advertising Network, sponsored by the Flint Area Advertising Federation.

• "Shout Out" from Top Exec, Walt Disney World Resorts, Oct. 2006. Received company-wide recognition in weekly PowerPoint by Dan Cockerell, G.M. of Merchandise, Magic Kingdom, for outstanding guest service and going above & beyond

Toastmasters:
• First place, Table Topics Speech Contest, Club Level
• Third place, Table Topics Speech Contest, District 62, Area 11
• Third place, Table Topics Speech Contest, District 62, Division E

Stacy Lukasavitz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch