Stacey Straughter

Current

Communications and Marketing Manager at Count Me In for Women's Economic Independence
President at Oak Lane Consulting Group, Inc

Past

Analyst at David's Bridal
Buyer/Product Manager at QVC
Associate Buyer at Zany Brainy

Planner at Charming Shoppes
Assistant Product Manager at Federated Merchandising Group
Merchandise Manager at JC Penney

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3 more...

Education

Arcadia University
Villanova University
American Intercontinental University

Central High School of Philadelphia
Friends Select School

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2 more...

Recommended

13 people have recommended Stacey

Connections

420 connections

Industry

Marketing and Advertising

Websites

Stacey Straughter’s Summary

As an advocate for entrepreneurs and startup organizations, Ms. Straughter has established a track record of driving the market intelligence process to identify opportunities, build effective plans, create brand awareness through multi-channel communication efforts in alignment with the business goals and objectives of her organizations. Her diverse background has given her over 14 years of experience in providing organizational and thought leadership in the areas of relationship building, growth strategies and marketing methodologies. In her various roles with top US retailers and as a consultant, she has successfully managed cross-functional teams to deliver critical business solutions on time and on budget. Active in her community, Ms. Straughter's volunteer experience includes local and international agencies, as well as political campaigns.

Stacey Straughter’s Specialties:

• Strategic Market Planning
• New Market Penetration
• Marketing Collateral Development
• Market Research & Analysis
• Trend Analysis
• Team Building & Management
• Forecasting and Projections
• Budget Preparation/Administration

Stacey Straughter’s Experience

Communications and Marketing Manager

Count Me In for Women's Economic Independence

(Non-Profit Organization Management industry)

2008 — Present (1 year )

Count Me In for Women's Economic Independence is the leading national not-for-profit provider of resources and business education for women entrepreneurs.

Our mission is to inspire 1 million women entrepreneurs to reach annual revenues of $1 million by the year 2010. Reaching this goal will create over 4 million new American jobs and $700 billion in economic activity.

As the Communications and Marketing Manager, I develop and implement effective communication to create awareness of Count Me In's mission and programs while attracting sponsors, partners and members to support the vision of the organization.
President

Oak Lane Consulting Group, Inc

(Management Consulting industry)

January 2007 — Present (3 years )

OAK LANE CONSULTING GROUP, INC – Philadelphia, PA
Define, develop and execute comprehensive market penetration strategies to emerging markets for small and medium sized businesses to identify and capture new market opportunities. Selected Contributions:

 Planned and led execution of national branding and marketing concept and strategy to grow market share and build brand awareness, including the re-design and production of all marketing materials and corporate logo.
 Managed and developed corporate marketing budget including community event sponsorships and charitable contributions.
 Increased brand visibility through direct marketing activities, customer presentations, trade shows, conferences, articles, press releases and promotional activities.
Analyst

David's Bridal

(Public Company; 1001-5000 employees; Retail industry)

2008 — October 2008 (less than a year)

Analyze historical data and current trends to identify risks and opportunities. Present forecasts and analysis of assortment plans and supporting action plans to buyers. Develop sales plans and pricing ladders for major initiatives and new programs. Manage and forecast sell-thru’s, sales by door, competitive market, markdowns and margin for semi-monthly, seasonal and annual projections. Analyze/monitor key performance metrics to goals in order to optimize assortment selling and divisional performance. Manages Ad hoc analysis and reporting, at the total store and any relevant levels within the merchandise hierarchy.
Responsible for maintenance, improvement, creation and distribution of all weekly, monthly, quarterly and yearly Store Planning and Merchant Analyst reports.
Buyer/Product Manager

QVC

(Public Company; 10,001 or more employees; LINTA; Retail industry)

2001 — 2006 (5 years )

Develop product assortments, negotiate prices and terms, execute new product concepts and shows to achieve monthly and annual departmental sales and profit goals. Analyze sales performance to maximize business trends and identify new opportunities. Create proprietary brands. Lead, manage, and develop staff.
Selected Contributions:
 Traveled the U.S., Ireland, China and Hong Kong to source new products and resources, resulting in $27 million annual sales in 2006 in the Irish Product department.
 Released a vendor funded gourmet food catalog with sales of $5 million and an 11.7% response rate.
 Identified two (2) under developed product categories as growth opportunities and increased the sales from $500,000 to $7.5 million annual sales in one (1) year.
Associate Buyer

Zany Brainy

(Retail industry)

2000 — 2001 (1 year )
Planner

Charming Shoppes

(Public Company; Retail industry)

1998 — 2000 (2 years )
Assistant Product Manager

Federated Merchandising Group

(Public Company; Retail industry)

1997 — 1998 (1 year )
Merchandise Manager

JC Penney

(Retail industry)

1995 — 1997 (2 years )

Stacey Straughter’s Education

Arcadia University

MBA , International Studies , 2008 — 2009
Villanova University

Certificate , Project Management , 2007 — 2007
American Intercontinental University

BFA , Fashion Design and Marketing , 1994 — 1995
Central High School of Philadelphia

249 1988 — 1990
Friends Select School