Yap Shiao Shyan

Current

Hire me to create engaging user experience that affects conversion rates & meet business goals at your organisations
Web Contractor at self-employed

Past

Web Designer at Singapore Management University
eBiz Content Management Specialist at Avago Technologies Limited
Content Web Editor at eBay Southeast Asia

Senior Assistant at AFPD Pte Ltd (Toshiba-Matshushita Display Group)
On-line Advertising Assistant at CNET Networks Asia Pacific Pte Ltd
Webmaster at Design Epic Pte Ltd
Webmaster at SilkRoute Ventures Pte Ltd

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Education

Christchurch Polytechnic Institute of Technology
University of Southern Queensland

Connections

51 connections

Industry

Internet

Websites

Yap Shiao Shyan’s Summary

Yap is a Certified Usability Analyst. He started his career maintaining and updating websites for various organisations in Singapore .

His board experience from web design to online advertising allow him to understand & see issues and details from multiple perspectives, bringing a broad view to the project.

He is seeking a career where he could combine consumer behaviour, information design, usability, internet technology to create a great user experience.

Hire him to affect conversion rates and meet measurable business goals

A Singapore expatriate in Ireland, he is authorised to work in Ireland.

Yap Shiao Shyan’s Specialties:

* User-Centered Analysis & Conceptual Design
* Usability Evaluation & User testing
* Able to integrate SEO best practices into web development
* Creation of persuasive content
* Web Analytics
* Effective Email Newsletter
* HTML, XHTML, CSS and JavaScript coding
* Familiar with SQL, PHP, Coldfusion, ASP
* Ability to work well with others and across different cultures.
* Fluent in written & spoken Mandarin Chinese

Yap Shiao Shyan’s Experience

Hire me to create engaging user experience that affects conversion rates & meet business goals

your organisations

(Internet industry)

January 2009 — Present (7 months)

A Certified Usability Analyst ready for opportunity to help your organisations to create engaging user experience that affects conversion rates & meet measurable business goals.
Web Contractor

self-employed

(Internet industry)

August 2007 — Present (2 years)

Offering contracting services to organsiation who outsource their website design, update & maintenance service.

Hire me to:
- Build CMS-driven website
- Create effective HTML newsletter
- Usability evaluation & testing of website
- Improve existing website to affect conversion rate
Web Designer

Singapore Management University

(Educational Institution; 201-500 employees; Higher Education industry)

November 2006 — June 2007 (8 months)

* Design reusable web templates based on university branding guidelines
* Work with internal customer to get relevant information published on web
* Troubleshoot and advise on web content, CMS account and email newsletter
* Guided and advised end-user using Interwoven Teamsite content management tools

Working together with cross-functional team, successfully launch School of Law, School of Economics and School of Social Science websites based on university branding guidelines.
eBiz Content Management Specialist

Avago Technologies Limited

(Public Company; 1001-5000 employees; Electrical/Electronic Manufacturing industry)

July 2006 — November 2006 (5 months)

* Supports web operational activities such as New Product Introduction, document management, events and collaterals posting for worldwide audience
* Troubleshoot and advise divisions on web content, user account and navigation issues
* Perform regular reviews of the website to ensure content accuracy, timeliness and relevance.
Content Web Editor

eBay Southeast Asia

(Public Company; 1001-5000 employees; Internet industry)

March 2006 — April 2006 (2 months)

Contracted to work with eBay Content Manager to update seller and buyer policies for Hong Kong and Singapore eBay. My knowledge of traditional chinese comes in handy.
Senior Assistant

AFPD Pte Ltd (Toshiba-Matshushita Display Group)

(Public Company; 501-1000 employees; Electrical/Electronic Manufacturing industry)

May 2005 — November 2005 (7 months)

Engaged by Corporate Service section of this Japaneses MNC in Singapore to revamp their Intranet and Internet
On-line Advertising Assistant

CNET Networks Asia Pacific Pte Ltd

(Public Company; 11-50 employees; Internet industry)

November 2004 — March 2005 (5 months)

* Joint production of HTML electronic mail campaigns and post campaigns analysis
* Enforcing online advertising creative specification and guidelines
* Manage database and traffic tracking system management
Webmaster

Design Epic Pte Ltd

(Privately Held; 1-10 employees; Internet industry)

June 2001 — August 2003 (2 years 3 months)

* In-charged of web designing, updating and maintenance of clients’ website
* Liaison with client on web design and technical requirements.
* Involved in technical resolution with helpdesk agents and external vendors
* Participated and collaborated in concept development and design ideation
Webmaster

SilkRoute Ventures Pte Ltd

(Privately Held; 11-50 employees; Internet industry)

March 2000 — June 2001 (1 year 4 months)

* In-charged of web designing, updating and maintenance of clients’ website
* Participated in project scooping
* Involved in technical resolution with internal helpdesk agents

Yap Shiao Shyan’s Education

Christchurch Polytechnic Institute of Technology

Graduate Diploma , Information Design , 2008 — 2010 (expected)
University of Southern Queensland

Bachelor , Commerce , 1996 — 2000

My best subjects are in Business Finance, Government & Business Relationship and Auditing.

I chose to doing sometime different from what I had studied in university.

Additional Information

Yap Shiao Shyan’s Websites:

Yap Shiao Shyan’s Interests:

user-centre design, photography, travel, world history, current affairs, passionate about understanding people and creating satisfying user experiences to enhance their well-being.