Stephanie Smirnov

Stephanie Smirnov

Greater New York City Area
Public Relations and Communications

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Stephanie Smirnov's Overview

  • Managing Director, Consumer Marketing NY at Edelman

500+ connections

Stephanie Smirnov's Summary

Seasoned PR professional with over two decades of experience at public relations agencies and in-house communications teams. Agency experience includes oversight of $25MM+ P&Ls and a track record of success with new business development. Deep expertise in CPG, food and beverage and wellness. Award-winning cause marketing practitioner. Highly-sought speaker on topics such as social media, women entrepreneurs and cause marketing. Joined Edelman in 2013 as Managing Director of Consumer Marketing in New York office. Connect with me on twitter (

Stephanie Smirnov's Experience

Managing Director, Consumer Marketing NY


Privately Held; 1001-5000 employees; Public Relations and Communications industry

July 2013Present (1 year 3 months) New York

Edelman’s New York office is home to more than 750 professionals in consumer marketing, health communications, corporate and public affairs, financial relations, digital engagement and research, as well as sports, entertainment, and event marketing. In the past year, the firm’s Consumer practice in New York has received industry accolades for several clients, including Dove, Chipotle, AXE and Hawaiian Tropic, and acquired new clients in Crayola, Priceline and Evian (to name just a few.)

About Edelman

Edelman is the world’s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year” and its 2012 “Digital Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top ten “Best Places to Work” in 2011 and 2012.

Chief Executive Officer, U.S.

DeVries Public Relations

May 2012July 2013 (1 year 3 months) New York, NY

President and Chief Creative Officer

DeVries Public Relations

January 2008May 2012 (4 years 5 months) New York, NY

Executive Vice President

DeVries Public Relations

May 2006January 2008 (1 year 9 months) New York, NY

Managing Director

DeVries Public Relations

May 2003May 2006 (3 years 1 month) New York, NY

AVP of Public Relations

L'Oreal USA

September 2000May 2003 (2 years 9 months) New York, NY

January 1998September 2000 (2 years 9 months)

Director, PR

Donna Karan Company

19921998 (6 years) New York, NY

Stephanie Smirnov's Projects

  • PR Week "Global-Local" Roundtable

    • September 2012 to Present
    Team Members: Stephanie Smirnov, Elise Mitchell, Gideon Fidelzeid

    I was honored to participate as a member of the PR Week Roundtable on global public relations in September 2012. The event was sponsored by Mitchell Communications and moderated by PR Week Managing Editor Gideon Fidelzeid.

  • "Cause 101" Panel and Presentation, ACS Corporate Impact Conference

    • June 2013 to Present
    Team Members: Stephanie Smirnov, Bonnie Gordon, Ann Weet, Judy Rogozenski, Lin MacMaster

    I recently moderated a panel on "Cause Marketing 101" at the biannual American Cancer Society Corporate Impact Conference, sharing with an audience of marketers and not-for-profit pros how best to navigate the complex (and crowded) cause marketing arena.

  • "Branded Documentary" Panel at SxSW Interactive

    • March 2012 to Present

    Any cause marketing practitioner knows the power of a story well-told, whether from the perspective of the beneficiary or the donor. Innovative filmmakers like FLOW Nonfiction are bringing cause marketing stories to life with a new level of quality and creativity. I participated in a panel on branded documentary at SxSW in 2012, sharing learnings from our work in the space with our Pantene client.

Stephanie Smirnov's Honors and Awards

  • Top 50 Parents on Pinterest
    • January 2012
  • Gold and Platinum Sabre Awards

    Holmes Report
    • March 2007

    Gold Sabre for Cause Marketing to Pantene Beautiful Lengths; campaign also received Platinum "Best in Show" Sabre Award.

  • Sabre Award: North American Agency of the Year

    Holmes Report
    • March 2009
  • Gold Sabre Award for Integrated Marketing: Pantene Beautiful Lengths

    Holmes Report
    • March 2013

Stephanie Smirnov's Organizations

  • PR News

    Editorial Advisory Board
    • April 2013 to Present
  • Council of PR Firms of America


    Member of the Management Committee of the Council of PR Firms of America

  • Cosmetic Executive Women

    Board of Governors

    Member of the Board of Governors of CEW, the beauty industry's largest trade organization

  • Cause Marketing Forum

    • January 2008 to Present

Stephanie Smirnov's Skills & Expertise

  1. Public Speaking
  2. Public Relations
  3. Social Media
  4. Integrated Marketing
  5. Blogging
  6. New Business Development
  7. Beauty
  8. Cosmetics
  9. Corporate Communications
  10. Beauty Industry
  11. Event Management
  12. Digital Strategy
  13. Editorial
  14. Sponsorship
  15. Social Media Marketing
  16. Strategy
  17. Product Marketing
  18. Event Planning
  19. Marketing
  20. Advertising
  21. Media Relations
  22. Strategic Communications
  23. Leadership
  24. Brand Development
  25. Publicity
  26. Marketing Communications
  27. Marketing Strategy

View All (27) Skills View Fewer Skills

Stephanie Smirnov's Additional Information

Honors and Awards:

Completed "Leading Professional Service Firms" Executive Education program at Harvard Business School, 2008

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