Senior Marketing Professional specializing in social media and online marketing
Norfolk, Virginia Area
- Current
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- CEO at Wave Marketing LLC
- Past
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- Program Director, Marketing, New Ventures & Innovation at AOL
- Program Director, Product Marketing, MapQuest at AOL, LLC
- Program Director, Product Marketing - AIM Social Media and Messaging at AOL, LLC
- Brand Manager, AOL TotalTalk (VoIP) - Digital Services at AOL, LLC
- Online Marketing Manager at AOL, LLC
- Marketing / Brand Manager - American Express at Intersections Inc.
- Marketing Manager at VCampus
- Administrative Manager at FutureNext
- Education
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- North Sydney Technical Institute
- Recommended
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10 people have recommended Sonya - Connections
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connections
- Industry
- Marketing and Advertising
- Websites
Sonya Schweitzer’s Summary
➢ Seasoned Senior Marketing Professional with proven success in operationalizing comprehensive marketing strategies, from concept through market execution, which leverage a targeted array of online and offline channels to meet or exceed OIBDA objectives
➢ Passionate leader experienced in developing, managing, and implementing strategies for multiple channels that anticipate and respond to market trends
➢ Innovative marketer, with particular interest in leading edge marketing techniques, including Social Media, WOM, viral and conversational marketing
➢ Demonstrated successes in managing complex initiatives involving multiple components and organizations.
➢ Proven ability to conceptualize, articulate, and execute compelling marketing plans in collaboration with multiple contributing teams, including: Advertising/Media, Corporate Communications, Legal, Tech Development, Marketing Analysis, Finance, Content Management, Creative Development etc.
Sonya Schweitzer’s Specialties:
Multi-Channel Marketing Strategy • Social Media Marketing • Partner Marketing • Relationship Management • Multi-Media Campaigns • Marketing Analysis • Online Marketing • WOM Marketing • Viral Marketing • Mass Media (Radio, TV, Print) • E-mail Marketing • SEO • SEM • Marketing Research • CRM • Direct Mail • Product Marketing • Budget Management • Trade Show Management
Sonya Schweitzer’s Experience
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CEO
Wave Marketing LLC
(Marketing and Advertising industry)
March 2009 — Present (10 months)
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Program Director, Marketing, New Ventures & Innovation
AOL
(Public Company; TWX; Internet industry)
January 2008 — March 2009 (1 year 3 months)
Build and contribute to the marketing strategy & execution to deliver acquisition and OIBDA targets for the Shortcuts.com electronic coupon product. Directly accountable for devising comprehensive marketing plans across online and offline channels including the following: SEO, SEM, e-mail list buys, social media, direct mail, banner ads, online content integration marketing, brand management, WOM, CRM, retail in-store marketing, etc.
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Program Director, Product Marketing, MapQuest
AOL, LLC
(Public Company; 10,001 or more employees; TWX; Internet industry)
2007 — 2008 (1 year )
Drove research, market planning, online marketing, product marketing, and network traffic growth strategy for industry leading online mapping service. Directly accountable for developing cost effective and innovative marketing strategies, conducting and reporting on competitive analysis, and creating cross-promotional opportunities with AOL LLC properties.
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Program Director, Product Marketing - AIM Social Media and Messaging
AOL, LLC
(Public Company; 10,001 or more employees; TWX; Internet industry)
2006 — 2007 (1 year )
Developed Paid Services marketing strategy to support marketing efforts for the portfolio. Led cross-functional team to identify areas of opportunity, with a focus on low cost marketing opportunities. Managed marketing strategy and budget, effectively pivoting plans and deals as market conditions changed. Developed strategy for, and implemented monetization opportunities for Digital Services products, leveraging interstitial advertising, lead backs and contextual advertising, resulting in $2M of incremental annual revenue
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Brand Manager, AOL TotalTalk (VoIP) - Digital Services
AOL, LLC
(Public Company; 10,001 or more employees; TWX; Internet industry)
2005 — 2006 (1 year )
Developed and implemented complex, multi-channel marketing strategy for the launch of AOL’s VoIP product. Managed budget of $10M+, working continuously to identify cost savings opportunities, and re-allocating budget to higher performing channels. Developed complex test matrix to maximize learning in multiple channels, including offline (TV, radio, print, telemarketing, direct mail, press, media and retail) as well as online (e-mail, SEM, SEO, online media and contextual integration).
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Online Marketing Manager
AOL, LLC
(Public Company; 10,001 or more employees; TWX; Internet industry)
2004 — 2005 (1 year )
Devised and managed online marketing campaigns in support of AOL’s Voice and Paid Services portfolio through strategic planning, operational development, implementation and testing stages. Led cross-functional team to analyze results of campaigns and scope rollout opportunities & requirements, then presented recommendations and financial results to senior management teams.
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Marketing / Brand Manager - American Express
Intersections Inc.
(Public Company; 501-1000 employees; INTX; Financial Services industry)
2003 — 2004 (1 year )
Developed comprehensive strategic marketing plan for the American Express Credit Secure product. Presented recommendations to partner executives and acted as primary point of contact during implementation phases of the marketing and CRM programs. Managed ongoing performance of campaigns, optimizing for improved acquisition and retention response. Led ongoing management of customer care call center performance, providing leadership, training and reviews.
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Marketing Manager
VCampus
(Public Company; 11-50 employees; VCMP; E-Learning industry)
2002 — 2003 (1 year )
Directed marketing efforts to drive sales of online training courseware, leveraging seminars, online webinar events, tradeshows, speaking engagements, direct mail and e-mail marketing campaigns. Supported management in the development of annual marketing plans. Directed vendors in development of creative and campaign execution.
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Administrative Manager
FutureNext
(Privately Held; 501-1000 employees; Information Technology and Services industry)
March 1999 — March 2001 (2 years 1 month)
Managed facilities and administrative operations for multiple US locations. Developed and executed operational plan for facilities and administrative management. Led team of 20 administrative personnel, located regionally across the US. Responsible for development and management of all company-sponsored events, including conferences, kick-off events, seasonal events, meetings and seminars.
Additional Information
Sonya Schweitzer’s Websites:
Sonya Schweitzer’s Honors:
• Awarded Highest Performer for Voice Services - awarded to top performer of the division for excellence on a specific project in a given quarter
• Selected by Division President to receive honorable President’s Award - awarded to top performer of the division each quarter for overall excellence in collaboration, innovation and job performance
• Selected by EVP to participate in AOL’s Marketing University program -a six month long program, spearheaded by the division EVP, reserved for the top performing managers and designed to drive innovation, business acumen, and leadership
• Appointed to Committee for Diversity & Inclusion to lead development of efforts to promote these values throughout the organization
• Conceptualized and led Innovation Forum, a weekly training series, coaching AOL employees on Web 2.0 tools and tactics in addition to social media marketing methods
