Sriram Thodla

Current

Associate Strategist at gravitytank

Past

Graduate student - Masters of Design / MBA at IIT Institute of Design
Senior Retail Client Research Analyst / Account Manager at AMR Research
Founder at Watch360

Owner at Lancerstudios.com (Sole Proprietorship)
Application Developer at Imorph Inc.

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Education

Illinois Institute of Technology
U.C Berkeley

Recommended

3 people have recommended Sriram

Connections

303 connections

Industry

Design

Websites

Sriram Thodla’s Summary

Expertise in product & service innovation with a multi-disciplinary background including technology, business and design. Experience in identifying opportunities, conducting user research and applying user centered design methods to derive insights and develop concepts.

Sriram Thodla’s Specialties:

Product and Service Innovation, Design Planning & Strategy, User Interface Design, User Ethnography, Prototyping, Research, Product Marketing

Sriram Thodla’s Experience

Associate Strategist

gravitytank

(Privately Held; Design industry)

February 2009 — Present (11 months)

gravitytank is a innovation consulting firm which uses a combination of research, strategy and design to develop new business opportunities.
Graduate student - Masters of Design / MBA

IIT Institute of Design

(Educational Institution; Design industry)

January 2007 — February 2009 (2 years 2 months)

The Institute of Design (ID) at Illinois Institute of Technology is an international leader in teaching systemic, human-centered design. Graduate studies at ID focus on the development of advanced design methods and theories, and on the practical demonstration of their utility.
Senior Retail Client Research Analyst / Account Manager

AMR Research

(Privately Held; 51-200 employees; Market Research industry)

January 2004 — December 2006 (3 years )

Responsible for research and analysis on industry trends and developments in the Retail and Supply Chain markets.
Provide market analysis, develop strategic business initiatives, and assess each client’s competitors. Responsible for both new business and renewal efforts within the client base.
Founder

Watch360

(Privately Held; 1-10 employees; Computer Software industry)

December 2002 — January 2004 (1 year 2 months)

Watch360 is an online subscription service that leveraged core technology from Imorph Inc. to enable professionals to monitor to track information online. Watch360 was launched in August of 2003 and currently has several top clients in the network security and storage industries.

While at Watch360, I managed all day-to-day functions regarding marketing, product development, business development.
Owner
Lancerstudios.com (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Design industry)

February 1998 — January 2004 (6 years )

Lancerstudios was a design firm that enables small to midsize companies to launch their ideas online. It is not just a web design shop but rather a place where clients can find solutions to develop, market and sell their products and services.

Lancerstudios core competencies are in web design, product development, flash application design, graphic design and web marketing.
Application Developer

Imorph Inc.

(Privately Held; 1-10 employees; Information Technology and Services industry)

August 2001 — December 2002 (1 year 5 months)

Joined Imorph in 2001 where I acted as lead developer on several consulting projects such as membership directories, conference planning, online e-commerce websites where I co-developed the requirements and feature sets with the client and designed, developed and deployed the solution.

On in-house projects my responsibilities included developing the beta program from 2001-2002 for Intelliweb, a JSP application that allowed rapid development of dynamic websites using custom tag libraries.

Consulting Projects:
Jeweled Motif.com - Online e-commerce website store
CESSE - Conference planning web application
WIC - Women in Consulting membership directory
HiRiskOB - Hi Risk OB Clinic website
Bootstrap.org - Dynamic news publishing system for non-profit

In-House Products
Intelliweb - JSP Application
Infominder - Page Tracking software
CSS & InfoAdmin - Internal CRM and support applications