Srinivas Rao

Srinivas Rao

Best Selling Author and Host of the Unmistakable Creative Podcast

Location
Greater Los Angeles Area
Industry
Internet

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Srinivas Rao's Overview

Current
  • CEO at Unmistakable Media
  • Director of Student Services/Marketing at Academy on the Go
Past
  • Director of Social Media, Travel Blogger, Social Media Manager at Flightster
  • Social Media Manager- Volunteer at Quality of Life Project
  • Social Media Strategy Intern at Intuit
Education
Connections

500+ connections

Websites

Srinivas Rao's Summary

I'm the CEO of Unmistakable Media and the host of the Unmistakable Creative Podcast, which I started as BlogcastFM in 2010. I've interviewed over 400 creative entrepreneurs and insanely interesting people. Our guests have included ex-cons, happiness researchers, world famous cartoonists and entrepreneurs. Scott Adams, Seth Godin, Tim Ferriss, Shawn Achor and Danielle Laporte, are just few people who have been guests on the show.

I'm also the creator of an annual TED-like conference called The Instigator Experience, where we bring together our best podcast guests for a 2 day live event.

In 2013, self published The Art of Being Unmistakable which became a Wall Street Journal and Amazon Bestseller

Srinivas Rao's Experience

CEO

Unmistakable Media

February 2010Present (4 years 8 months) Greater Los Angeles Area

Unmistakable Media is on a mission to showcase, curate and connect the world's most creative and insanely interesting people through various forms of media. Our assets include The Unmistakable Creative Podcast, The Instigator Experience (a TED-like conference featuring the best guests of the Unmistakable Creative) and The Unmistakable Salon, a monthly live event series featuring a former podcast guest. The Unmistakable Creative receives over 15,000 downloads per episode and has 360+ 5-star reviews in iTunes.

Director of Student Services/Marketing

Academy on the Go

June 2013Present (1 year 4 months)

I'm director of student services/marketing for the online learning destination Academy on The Go. I'm responsible for, social media content marketing, student enrollment, and community development.

Director of Social Media, Travel Blogger, Social Media Manager

Flightster

January 2010August 2011 (1 year 8 months)

Developed customer acquisition channels by leveraging blogging, social, media and search engine marketing to bring targeted relevant traffic to Flightster.

Leveraged my personal network to create a highly qualified team of popular travel bloggers and oversaw the development of a content library of over 250 travel related pieces which led the syndication of the Flightster Blog to a major media outlet

Created, developed and executed a blogger outreach campaign to hire a new writer that resulted in 20,000 targeted page views in 2 months (http://www.wchingya.com/2010/09/case-study-new-blog-growth.html)


♦Social Media Manager♦Social Media Strategist♦Social Media Speaker ♦Blogger♦Podcaster♦Content Marketing♦Editor♦Internet Marketing♦Social Media Producer

Social Media Manager- Volunteer

Quality of Life Project

May 2009December 2009 (8 months)

Write weekly articles for the top personal development blogs such as Dumb Little Man and Lifehack.org. Recent Publications include

http://www.dumblittleman.com/2009/09/how-to-manage-your-ego-so-you-can-reach.html

http://www.dumblittleman.com/2009/08/most-important-relationship-youll-ever.html

✮Social Media Manager✮Social Media Strategist✮Social Media Speaker ✮Blogger✮Podcaster✮Content Marketing✮Editor✮Internet Marketing✮Social Media Producer

Social Media Strategy Intern

Intuit

Public Company; 5001-10,000 employees; INTU; Computer Software industry

May 2008July 2008 (3 months)

• Resourcefully designed framework for competitive analysis of industry-specific online display advertising and summarized findings for Tax Year ‘07 and implications for Tax Year ’08.
• Demonstrated an exemplary team player work ethic in assisting online advertising team in evaluating media agencies, conducting due diligence on syndicated research offerings, and partnering with senior marketing managers in creating integrated social media strategy to meet defined marketing goals.
• Strategically evaluated social media measurement vendors such as Nielsen Buzzmetrics and TNS Cymfony and compiled selection recommendations.


✮Social Media Manager✮Social Media Strategist✮Social Media Speaker ✮Blogger✮Podcaster✮Content Marketing✮Editor✮Internet Marketing✮Social Media Producer

Client Services-Internet Analyst

Nielsen Netratings

November 2006August 2007 (10 months)

• Successfully administered key account renewals with major clients such as eBay and Yahoo and ranging from $30K to $500K annually.
• Applied dynamic analytical talents toward preparing and presenting competitive insights, trend analyses, consumption metrics, and behavioral/psychographic data to account executives and existing clients.
• Proficiently delivered client training on proprietary NetRatings research software and tools.

Product Marketing Specialist

Monster Cable Products

Public Company; 1001-5000 employees; MWW; Internet industry

September 2005October 2006 (1 year 2 months)

• Project-managed initiative featuring 20,000+ products for company booth at annual Consumer Electronics Show (CES) and other high profile tradeshows.
• Captured 10% increase in annual revenue from 5 Monster Cable retailers by formulating innovative and effective product placement plan.
• Decreased operational expenses by 5% through introduction of merchandising software.

Account Development Manager

Forrester Research

Privately Held; 51-200 employees; Publishing industry

July 2003April 2005 (1 year 10 months)

• Championed 150% increase in annual revenue from key accounts representing $20K to $100K per year by proactively exploring and identifying new business opportunities.
• Exercised strong communication and interpersonal skills to ensure consistent satisfaction among major clients such as Oracle, PeopleSoft, Siebel, Williams-Sonoma, Gap, and Hewlett Packard.

Srinivas Rao's Skills & Expertise

  1. Social Media
  2. Social Networking
  3. Wordpress
  4. Facebook
  5. Twitter
  6. Relationship Marketing
  7. Blogging
  8. Blog Marketing
  9. Corporate Blogging
  10. Blogger Relations
  11. Blogger Outreach
  12. Blog Development
  13. Blog Management
  14. Content Creation
  15. Content Strategy
  16. Content Writing
  17. Public Speaking
  18. Speaking Engagements
  19. Online Marketing
  20. Video Blogging
  21. Social Promotion
  22. Podcast Production
  23. Podcasting
  24. Creative Writing
  25. MBA
  26. Internet Strategy
  27. Social Media Outreach
  28. Travel Writing
  29. Slideshows
  30. Video Podcasts
  31. Internet Video Production
  32. YouTube
  33. Community Management
  34. Community Engagement
  35. Media Production
  36. Marketing Strategy
  37. Digital Marketing
  38. Digital Storytelling
  39. Social Media Marketing
  40. Marketing Management
  41. Non-fiction Writer
  42. Online Advertising
  43. Social Media Measurement
  44. Content Marketing
  45. Entrepreneurship
  46. Slide Shows
  47. Blogger
  48. Conducting Interviews
  49. Interviews

View All (49) Skills View Fewer Skills

Srinivas Rao's Publications

  • The Small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life

    • Self Published
    • February 16, 2013
    Authors: Srinivas Rao

    We've entered a fierce battle for attention. You won't be the next Tim Ferriss, Seth Godin or Chris Brogan. The world doesn't need more copycats. It needs you to be you. The only way you've got a shot at winning this war for attention is to give all yours to the few that matter. The most important people in the world are the ones who show up for you. Take such good care of them that they have no choice, but to recruit a small army. That's what this is about. It's about building an army, no matter how small that will show up and fight with you every single day to win whatever battles your fighting. You could be battling the demons of depression, career catastrophes, or the loss of love. This is about about building an army that will help you fight those battles and much more.

  • Relationship Marketing for Bloggers

    • Self Published
    • June 22, 2011
    Authors: Srinivas Rao

    Relationship Marketing: The best way to grow your subscriber base, increase your authority, and sell more products while connecting with people you love and having more fun blogging than you ever have. It’s taken me close to 2 years to figure out exactly how to build win-win relationships with a network that has truly changed my life. That’s what this product is all about: actionable ideas to build your brand by building relationships.

Srinivas Rao's Education

Pepperdine University, The George L. Graziadio School of Business and Management

MBA, Marketing Concentration

20072009

Activities and Societies: Media and Entertainment Association, Values-Centered Leadership Lab

University of California, Berkeley

BS, Economics

19962000

Srinivas Rao's Additional Information

Websites:
Interests:

Surfing, Social Media, Social Media Writer, Socia Media Blogger, Social Media Manager, Social Media Speaker, Podcaster People I've Interviewed on BlogcastFM: Julien Smith, Mari Smith, Amy Porterfield, Michael Stelzner, Ramit Sethi, Danielle Laporte, Mitch Joel, Mark Schaefer, Francisco Rosales, Yaro Starak, David Risley, Marcus Sheridan, Carol Roth, CC Chapman, Dave Asprey, Toddy Henry, Wendy Piersall

Groups and Associations:

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