
Director of Digital Marketing / Social Media
Toledo, Ohio Area

Director of Digital Marketing / Social Media
Toledo, Ohio Area
• Seasoned software industry senior executive – 28 years broad management experience in business applications software and business process improvement
• Continuous experience working with senior-level executives (Chairman, CEO, CFO, CIO, Senior VPs)
• P&L responsibility - $2.7M corporate communications business unit for pre-IPO software vendor
• Successful team-oriented leader – creating shared vision of objectives and team commitment to achieve
• Built effective communications team – recruiting, implementing and instilling a positive “results” culture
• Experienced at identifying and understanding new technology trends – regularly quoted, interviewed by industry press
• Accomplished speaker – internal and external audiences, corporate and industry events, press conferences
• Accomplished writer – executive speeches, white papers, ghost-written articles, brochures, ad copy, web content
• Managed key influencer relationships – industry analysts, editors, strategic industry partners
• Strong project management skills, exceptional analytical and strategic thinking skills, “leadership by example” style
28 years marketing experience
6+ years of global analyst relations experience, 28 years experience with competitive intelligence, market segmentation, marketing strategy
4+ years blogging, social networking and social media experience
(Management Consulting industry)
January 2005 — Present (4 years 7 months)
Brand strategy, positioning, messaging, market research, competitive intelligence, social media and networking, public relations
(Public Company; Management Consulting industry)
2000 — 2004 (4 years)
(Management Consulting industry)
1982 — 2000 (18 years)
MA , Personnel, Marketing , 1978 — 1979
BA , Clinical Psychology , 1974 — 1978
Business excellence, strategy execution, social media