Sramana Mitra

Sramana Mitra

Entrepreneur, Strategy Consultant, Author of Entrepreneur Journeys

San Francisco Bay Area

Current
Past
  • Founder, President & CEO at Uuma, Inc.
  • Founder, President & CEO at Intarka
  • Founder, President & CEO at DAIS Infotech
Education
  • Massachusetts Institute of Technology
  • Smith College
Connections
500+ connections
Industry
Internet
Websites

Sramana Mitra’s Summary

[For details see www.sramanamitra.com]

Sramana Mitra has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education. Her current focus, however, is primarily in the realms of Web 3.0 and Enterprise 3.0, and related infrastructure. She has a particular interest in Media and Retail companies and their transition to a Web-centric world.

As an entrepreneur CEO, Sramana founded 3 companies: Dais (Off-shore Software Services), Intarka (Sales Lead Generation and Qualification Software; VC: NEA) and Uuma (Online Personalized Store for selling clothes using Expert Systems software; VC: Redwood). Two of these were acquired, while the third received an acquisition offer from Ralph Lauren which the company did not accept.

As strategy consultant, Sramana has consulted with over 70 companies, including public companies like SAP, Cadence Design Systems, Webex, KLA-Tencor, Tessera, Mercado Libre among others. Her work has also included numerous startups and VCs, and she played Interim VP Marketing roles for 7 such ventures. Sramana has a proven track-record in turn-arounds, both small private companies and divisions of larger companies. She has also created major growth strategies through new market penetration, M&A, Industry Roll-ups, etc.

Writings from Sramana’s popular strategy blog are syndicated by Seeking Alpha, Yahoo! Finance, PaidContent, ReadWriteWeb, Cadwire, Emergic, GigaOm, and many other high traffic online business, finance, and technology publishers. Sramana is also a colmnist for Forbes and the author of Entrepreneur Journeys (Volume One).

Sramana has a Masters degree in EECS from MIT and a Bachelors degree in Computer Science and Economics from Smith College.

Sramana Mitra’s Specialties:

- Positioning.
- Strategic Planning Programs.
- Product strategy, Market strategy, Channel strategy, M&A, Funding, and Exit strategy.
- Business Development, Deal structuring, Negotiation, Opening and Closing deals.
- Communication, Category Creation, Media/Analyst/Investor/Customer/Team facing Messaging.
- Fund raising.
- M&A Deals.
- Turnarounds.
- Strategic Re-engineering and Catalyzing Change.


Additional Information

Sramana Mitra’s Websites:

Sramana Mitra’s Interests:

Writing. Entrepreneurship. Economic Development. Arts. Culture. Travel.


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