TBWA\London Head of Planning
London, United Kingdom
TBWA\London Head of Planning
London, United Kingdom
- Experienced strategist in a diverse spectrum of categories: technology, automotive, packaged goods, financial, sports, government, publishing, health care, media, telecommunications, entertainment
- Pitch leader – consistent record of new business wins and success recovering ‘at-risk’ accounts
- Catalyst for strong creative work, including award-winning work for HP, RAF, Toyota
- Euro-Effie winner (Toyota, 1999), US Gold Effies winner (HP, 2006) and US Effies Judge 2003/2004/2008
Brand Planning, Creative Insight, Research/Moderation, Advertising Strategy, etc...
(Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)
February 2008 — Present (9 months)
Disruption Agency.
Read more at www.tbwa-london.com
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2006 — February 2008 (1 year 10 months)
Group head on: Rolls-Royce, Royal Marines, Royal Navy, Sky, BMW, 118 118, Phones 4 U, COI.
(Public Company; 201-500 employees; Marketing and Advertising industry)
February 2005 — May 2006 (1 year 4 months)
Planning lead on HP Global. Campaigns: '+hp' - 'Change Artists' - 'Picture Frames' - 'The Computer is Personal Again'
European Planning Director on Adobe
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2004 — January 2005 (1 year 1 month)
Key Client: Electronic Arts - Sports and Games titles
(Public Company; 201-500 employees; Marketing and Advertising industry)
March 2002 — December 2003 (1 year 10 months)
Planning Director on HP - from post-merger launch and on...
(Public Company; 201-500 employees; Marketing and Advertising industry)
January 2001 — March 2002 (1 year 3 months)
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
January 1997 — December 2000 (4 years)
Planning Director on Toyota - previously Procter & Gamble
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
March 1996 — January 1997 (11 months)
Worked on Barclays, RAF.
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 1993 — March 1996 (3 years 3 months)
The agency that tried to merge Account Planning and Media Planning, so I spent the last year doing both - it doesn't work! You just end up doing one job in the day and the other in the evenings/nights...
BSc(Econ) Hons, Economics, 1989 — 1992
Virgin snow (and any Warren Miller film), both good and humorous films, the hope that England could win the World Cup again, the 1933 Aston Martin (as well as every recent one), music I haven’t yet heard (particularly Bloc Party at the moment), anything by Kurt Vonnegut, truly good food and wine... and the black art that is Photoshop.
MRS, APG
Bronze Euro Effie 1998 - Toyota
Gold US Effie 2006 - HP
Campaign, International Campaign of the Year 2004 - HP
Adweek, Campaign of the Year 2004 - HP Printing/Imaging