
Marketing Director at Fitness Quest
Canton, Ohio Area

Marketing Director at Fitness Quest
Canton, Ohio Area
Shortly after graduating from The Ohio State University, I began working in the direct response field with Fitness Quest of Canton, Ohio. Hired as a Producer, my first assignment was to create an infomercial for Jane Fonda and her bench step aerobic system. Since that successful “trial by fire,” I have produced, written and directed countless short and long form DRTV advertisements. These ads have sold everything from fishing lures to dog training tapes... from exercise equipment to beauty products!
Over the years I have been fortunate enough to travel the country to produce shows for Joe Montana, Vanna White, Sugar Ray Leonard, Katarina Witt and many others. Most recently I have also acted as the Marketing Director at Fitness Quest. I have experience in product selection, offer development, DRTV scriptwriting, commercial production and many other areas of direct marketing. Successful DR campaigns include Jane Fonda’s Bench Step Aerobics, Ab Isolator, Tony Little’s Gazelle, Command Performance Dog Training, Ab Lounge, Bio Force and others…
Television Commercial Production, Copywriting, Scriptwriting, TV Directing
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2004 — Present (5 years 2 months)
(Educational Institution; Higher Education industry)
January 2009 — May 2009 (5 months)
Created and taught a 15 week advanced course on Direct Response Television for the Taylor Institute of Direct Marketing. Coursework included both DRTV theory and practical application.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2000 — June 2004 (4 years 1 month)
(Privately Held; 51-200 employees; Health, Wellness and Fitness industry)
November 1991 — June 2000 (8 years 8 months)
Bachelor of Arts , Film Production, minor in Creative Writing , 1986 — 1990