Craig Spiezle

Current

Executive Director at Online Trust Alliance (OTA)

Past

Director Security & Privacy Product Management at Microsoft Corporation
Director of Emerging Markets at Microsoft
Marketing Segment Manager, OEM Division at Microsoft

International Channel Marketing Manager at Microsoft

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Education

Kellogg School of Management - Microsoft Management Training
Rochester Institute of Technology
Seattle University

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Recommended

9 people have recommended Craig

Connections

197 connections

Industry

Marketing and Advertising

Websites

Craig Spiezle’s Summary

• Results-driven strategic manager, driving product and service incubation, with a record of creating and implementing go-to-market product and technology strategies, negotiating strategic alliances, influencing elite audiences and driving revenue.
• Recognized as an industry leader, with a record for driving collaboration, channel development, segmentation and public policy.
• Highly productive v-team leader and prolific contributor to success at multiple levels.

Craig Spiezle’s Specialties:

Product Planning, Positioning & Marketing
Industry Collaboration & Partner Marketing
Business, Channel & Market Development

Craig Spiezle’s Experience

Executive Director

Online Trust Alliance (OTA)

(Internet industry)

October 2004 — Present (5 years 2 months)

The mission of OTA is to enhance online trust and confidence in all forms of electronic messaging, ecommerce, ebanking and the internet, helping to improve safety and online protection of businesses and consumers alike. OTA is a 501c6 non-profit organization. www.otalliance.org
Director Security & Privacy Product Management

Microsoft Corporation

(Public Company; MSFT; Computer Software industry)

2004 — 2009 (5 years )

Director of Security & Privacy Product Management for Internet Explorer. Responsible for business and technology strategy, partner development, incorporating product planning, positioning, partner strategy and business development responsibilities.
Director of Emerging Markets

Microsoft

(Public Company; MSFT; Computer Software industry)

1996 — 2000 (4 years )

• Developed the first team and effort to reach emerging markets to bridge the digital divide. Create technology and solutions offerings with key partners to reach underserved community including seniors, and other markets.
• Recognized impending market saturation and slowing PC growth, conceived and staffed a marketing team targeting emerging markets, generating over $25 million.
• Faced with declining brand perception, leveraged business initiatives to garnish endorsements from non-profits and the media while being recognized by the US Senate, and United Nations for commitment to “bridge the digital divide”.
Marketing Segment Manager, OEM Division

Microsoft

(Public Company; MSFT; Computer Software industry)

1994 — 1996 (2 years )
International Channel Marketing Manager

Microsoft

(Public Company; MSFT; Computer Software industry)

1991 — 1994 (3 years )

Craig Spiezle’s Education

Kellogg School of Management - Microsoft Management Training

Market Innnovation, Leadership & Designing Value Propositions for New Offerings 2006 — 2007
Rochester Institute of Technology

BS , Photographic Imaging & Sciences
Seattle University

MBA , Marketing & Finance