
Web Performance Evangelist/Consultant
Greater Boston Area

Web Performance Evangelist/Consultant
Greater Boston Area
In a decade-long career, I have developed a strong understanding of, and desire to share, the core concepts that drive Web performance and affect online business results.
I actively promote these concepts in my work at the leading Web performance measurement firm, and through the own experimental distributed measurement test-bed. I also actively discuss Web performance concepts and comment online new trends and ideas on my blog, Newest Industry.
I actively following trends and concepts that shape modern online businesses, including: Online branding, Reputation Management, Authority development, Productivity, Information management, and IT-Business relationships.
Web performance analysis, Strategic Web performance commentary, best practices analysis and consulting, Performance improvement, load test consulting and analysis
(Internet industry)
November 2004 — Present (5 years 1 month)
Newest Industry is an ongoing blog detailing the trials and tribulations of Web performance management in a business environment based on complex technology and shrinking budgets.
Critical strategic issues that all companies should consider are highlighted in the Effective Web Performance series - http://newestindustry.org/tag/effective-web-performance/
(Internet industry)
November 2003 — Present (6 years 1 month)
Designed and developed the GrabPERF Web monitoring platform, a multi-location Web performance measurement system.
Companies using this system include:
- Technorati
- La Nacion
- e-planning.net
View real-time search engine performance data using the GrabPERF Search Index - http://grabperf.org/search_index.php
(Privately Held; Internet industry)
October 2003 — Present (6 years 2 months)
* Evangelize the use of existing technologies and improved site design to optimize and enhance Web performance
* Introduce customers to Web performance Best Practices in a way that makes these process and concepts meaningful and relevant to their organization
* Analyze Web performance measurement data to validate and verify the impact of performance enhancement processes, and provide actionable information to make critical performance improvement decisions
* Present methodologies and data analysis techniques to customers so that they can improve the effectiveness and efficiency of their load-test process and gain a level of self-sufficiency in this area
* Projects delivered cover the areas of:
- Content Delivery Network (CDN) selection and validation
- Defining an appropriate Performance measurement methodology in a Pre-Sales, Proof-of-Concept format
- Load-testing of pre-production and production Web environments
- Best Practices Methodology Workshops
- Seminar format customer training on Web performance concepts and company products
(Public Company; 51-200 employees; KEYN; Internet industry)
July 1999 — October 2003 (4 years 4 months)
* End-to-end analysis and diagnosis of Web performance issues for Keynote customers.
* Ongoing QA of Keynote's measurement technologies and interfaces, with a focus on accurate capture and representation of Web performance metrics to customers
* Maintenance and monitoring of Keynote's Public Performance indices, including the Keynote Business 40, and the Keynote Brokerage Trading Index
* Primary technical content developer for three Keynote training offerings, including the creation and ongoing maintenance of the course manual and technical presentations
* Produced and presented online seminars in the areas of:
- Web Caching
- Tweaking Web Servers for Performance
- Advanced Data Analysis Using Keynote Data
- Browser Behaviour
* Presented seminars in Advanced Data Analysis at Keynote's GIPC WEST and GIPC EAST conferences to over 80 Keynote customers
* Primary presenter of Keynote Training offerings for both in-person and on-line sessions