Isaac Spevack

Public Company; 1001-5000 employees; UTDI; Internet industry

January 2008 – April 2010 (2 years 4 months)

• Online Campaign Manager for the world’s largest web hosting company
• During my tenure generated over 300,000 sales and over $40 million dollars of revenue for the company
• Helped maintain search and cpm campaign budgeting and responsible for managing search budget of $500,000+ per month.
• Responsible for search engine marketing campaigns, and CPM/Display advertising campaigns.
• Increased traffic 200% over 2 years and increased total online marketing sales 25%.
• In charge of CPM campaigns and within 1 year increased sales in the CPM campaign channel 300%.
• Helped manage the companies affiliate program, as well as recruit new affiliates, manage creatives as well as manage relationships in affiliate networks and helped increase affiliate sales.
• Responsible for creatives, and tracking for all campaigns
• Recruited new affiliates into our affiliate program and fostered new advertising partners for our CPM/Display advertising program
• Analyzed and improved campaigns by optimizing our positions, costs, to hit our sales and ROI objectives, responsible for reporting on campaigns
• Helped develop, test, and launch portal for our affiliates, 1and1affiliate.com and increased traffic 50% within first year.
• In charge of creatives, text ads, finding new keywords, and budgeting for paid search campaigns. Increased search engine budget 300% in 2 years and increased SEM sales 40% in 2 years.
• Responsible for finding new advertising partners and to negotiate deals
• Attended Affiliate Summit, Search Engine Strategies, and Adtech to help find new online partners
• Developed and launched email campaigns to our affiliates and responsible for tracking and reporting, increased open rates and CTR
• Created and optimized SEO for 1and1.com and helped increased organic traffic

December 2002 – December 2007 (5 years 1 month)

• Coordinated link exchanges with online partners
• Analyzed web data and compiled reporting for Trends
• Responsible for developing search terms within Overture
• Increased link visibility and popularity by 60% within first 5 months
• Responsible for managing ads in Overture and keeping it within monthly budget
• Increased web traffic within first 3 months over 400%
• In charge of press release writing, distribution, and budgeting
• Researched and built ad inventory from the ground up

Educational Institution; 201-500 employees; Higher Education industry

January 2003 – December 2003 (1 year)

• Responsible for the development, implementation, and execution of pay per click search engine strategies for the University
• Managed pay per click search engine lists and strategies, Overture, Google AdWords, and other online partners
• Worked as own DMOZ Editor to get 106 URLS in Dmoz and Increased traffic by 25%
• Responsible for link popularity, and assisted in press release writing/distribution
• In charge of measuring keyword density, and updated META tags and webpages as appropriate with highly optimized search terms to achieve higher rankings in search engines
• Increased traffic by 15% to highly optimized websites, gamedegree.com, and hackerdegree.com
• Assisted in the management of a $10k/mo. online advertising budget
• Researched and helped build total ad inventory by 35%
• Worked and developed search engine research and optimization
• Worked with several web promotion programs, Traffic Seeker, Arelius, & AddWeb
• Analyzed data in WebTrends and measured monthly traffic volumes

September 2002 – January 2003 (5 months)

• In charge of online marketing for investment company
• Provided detailed analysis of website statistics
• Updated META tags with highly optimized search terms
• Responsible for online advertising materials and online presentations
• Gathered market research for company’s target market, and provided online web marketing strategies for long-term growth