Spencer Chen

Spencer Chen

Head of Marketing and Growth at Frontback

Location
San Francisco Bay Area
Industry
Computer Software

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Spencer Chen's Overview

Current
Past
  • Marketing Director, North America at Huddle.net
  • Director, Business Development and Global Communications at Memeo
  • Manager, Enterprise Solutions (Product Marketing) at Informatica
  • Manager, OEM Sales at Intel Corporation
Education
Connections

500+ connections

Websites

Spencer Chen's Summary

Currently: Leading all marketing, growth, and business development initiatives at Frontback, one of the fastest growing social photography apps in the world. Advisor to Layer and Koding.

Passion: Consumer web, social, mobile, TMZ, all-around fun-fun on the web, gellin' like a felon.

Specialties: Market Development, Competitive and Market Intelligence, Business Development, B2B Marketing, and Enterprise Sales.

For a good time, Google me.

Spencer Chen's Experience

Head of Marketing and Growth

Frontback

Privately Held; 1-10 employees; Computer Software industry

January 2014Present (9 months) San Francisco Bay Area

Frontback is one of the fastest growing social photography apps in the world, having been featured by CNN, Bloomberg TV, The New York Times, TechCrunch, and The Verge.

Leading all marketing, growth, and business development initiatives.

Privately held and funded by Lerer Ventures, Index Ventures and SV Angel, CrunchFund, Fuel Capital, Michael Birch, Charlie Cheever, Harj Taggar, Garry Tan, Alexis Ohanian, et al.

More info on Frontback here: http://goo.gl/Of8IQa

Business

Mixpanel

Privately Held; 51-200 employees; Internet industry

July 2013December 2013 (6 months) San Francisco, CA

Mixpanel is the most advanced analytics platform for mobile & web, analyzing over 12 billion actions every single month. Customers include: Path, Fitbit, AirBNB, Taskrabbit, Match.com, Jawbone. (Privately held, $12M raised)

Leading GTM execution for Mixpanel's largest customer segments.

Sr. Director of Business Development

Appcelerator

Privately Held; 51-200 employees; Computer Software industry

April 2012July 2013 (1 year 4 months) Mountain View, CA

The leading mobile development platform. Over 50,000 mobile apps have been built and installed on 118M devices worldwide using Appcelerator, accounting for including 10% of the world’s total smartphones. Customers include: Disney, NBC, eBay, Harrah’s, Ray-Ban, EMC, Zip car, Hotel Tonight. (Privately held, $50M raised)

Managed the entire lifecycle of key technology, system integrator, and reseller partnerships: Strategy, pipeline development, recruiting/sourcing/close, contract negotiations, joint GTM planning, and market/product launch.

VP of Marketing and Business Development

ClipSync

Privately Held; 11-50 employees; Computer Software industry

June 2011April 2012 (11 months) San Francisco, CA

The established social video and viewer engagement platform for media companies. Over 50 networks worldwide, including Viacom, CBS, MTV, VH1, Showtime, Nickelodeon, et al, have deployed ClipSync to over 50 million unique viewers, generating more than a billion social TV viewer interactions. (Privately held, $3M raised)

VP of Marketing
Member of the executive team responsible for ClipSync’s market development strategy and execution of all marketing, MarCom, and product marketing initiatives. Responsible for: Market development, corporate & product positioning, messaging, PR, field marketing, and product marketing.

VP of Business Development
Created the first partner offerings for ClipSync that comprised of tiered programs addressing: Strategic technology partnerships, 3rd party app developers, resellers, joint marketing partners, and major platform integrations.

Marketing Director, North America

Huddle.net

Privately Held; 51-200 employees; Computer Software industry

September 2010May 2011 (9 months) San Francisco, CA

A category leader in the hosted content management and collaboration market. Huddle provides document, project, and managed file transfer solutions for large enterprises in the public sector, consultancy, and marketing agency space. (Privately held, $38M raised)

Conceived, managed, and executed all marketing and MarCom programs in North America. Ownership of key initiatives, including: Market development, positioning (company & product), PR & AR, B2B lead-gen, advertising, sales campaigns, events & tradeshows, and competitive intelligence.

Also responsible for all facets of go-to-markets and partner marketing for global Huddle partners, including: HP, Xobni, Zimbra, Kingston, InterCall, SnappCloud, et al.

Director, Business Development and Global Communications

Memeo

Privately Held; 11-50 employees; Computer Software industry

February 2008August 2010 (2 years 7 months) San Jose, CA

A SaaS company that provides backup, synchronization, multimedia sharing, and managed file transfer solutions for consumers, SMB, leading Internet, hosted, PC, and consumer electronics companies. (Privately held, $12M raised)

Director, Strategy and Business Development
Developing new sales channels and go-to-market partnerships for Memeo’s core webservices & software technologies (i.e. platform-as-a-service), ‘white-label’ OEM & ‘black-label’ bundled software products. Expanded Memeo into the emerging cloud sync space by creating a partnership with Google.

Director of Global Communications
Generated press coverage with Tier 1 tech blogs and business/IT press, including: TechCrunch, VentureBeat, BusinessWeek, GigaOM, PC World, Macworld, Yahoo! News, The Washington Post, InformationWeek, ReadWriteWeb, Network World, et al.

Acquired over 25,000 new leads, multi-million dollar pipeline, and large enterprise customers (10K+ employees) via PR campaigns.

Manager, Enterprise Solutions (Product Marketing)

Informatica

Public Company; 1001-5000 employees; INFA; Computer Software industry

20042007 (3 years) Redwood City, CA

The leading Data Integration software provider for the Business Intelligence and Data Warehousing markets. (NASDAQ: INFA)

Outbound Product Marketing: Developed market positioning, created content, and evangelized the benefits of Informatica’s core data integration solutions.

Inbound Product Marketing: Developed sales messaging, created sales tools, and directed programs & campaigns for lead creation & development.

Led all the marketing efforts of a new enterprise offering that grew from $2M to $20M in sales within 6 quarters.

Manager, OEM Sales

Intel Corporation

Public Company; 10,001+ employees; INTC; Semiconductors industry

20002003 (3 years) San Francisco, CA

Specializes in software-based solutions for the repurposing of digital video for distribution in the professional broadcast and consumer software applications industry. (NASDAQ: INTC)

Licensed our core video compression and distribution technologies to the world's largest digital video management companies (Adobe, Nvidia, Roxio, ATI, Matrox, Sonic Solutions, et al). This is was key strategic initiative of the Pentium 4 launch and go-to-market

Generating licensee demand and revenue for Ligos’ video compression and distribution technologies in the consumer, professional, corporate, and broadcast ISV markets

Managed an international territory that included US, Europe, and Asia; interfaces included VP of Engineering, VP of Product Management, and VP of Business Development.

Key customer wins included established leaders in both the consumer and professional video markets (Roxio, ATI, Matrox, Broderbund, Magix, MGI, Ulead, and Sonic Solutions). Attained 60% market share in the consumer market.

Spencer Chen's Languages

  • Chinese

Spencer Chen's Skills & Expertise

  1. Market Development
  2. Competitive Intelligence
  3. Market Intelligence
  4. Business Development
  5. B2B Marketing
  6. Enterprise Sales
  7. Complex Sales
  8. Enterprise Software
  9. Channel
  10. Cloud Computing
  11. Go-to-market Strategy
  12. Product Marketing
  13. Start-ups
  14. Strategic Partnerships
  15. Enterprise Technology Sales
  16. SaaS
  17. Sales
  18. Product Management
  19. Strategy
  20. B2B
  21. Mobile Applications
  22. Business Intelligence
  23. Sales Operations
  24. Analytics
  25. Marketing
  26. Demand Generation
  27. Business Alliances
  28. Salesforce.com
  29. Sales Enablement
  30. Competitive Analysis
  31. Partner Management

View All (31) Skills View Fewer Skills

Spencer Chen's Education

Spencer Chen's Additional Information

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