Business Analyst at BestBuy.com
Greater Minneapolis-St. Paul Area
- Current
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- Business Analyst at Best Buy.com
- Past
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- Spanish Language Search Marketing Consultant at Thomson FindLaw
- Search Marketing Consultant at FindLaw
- Search Engine Marketing Specialist at FindLaw
- Inside Sales Consultant at FindLaw
- Inside Sales Representative at Metro Sales
- Education
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- University of Minnesota-Duluth
- Recommended
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6 people have recommended Sarah - Connections
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64
connections
- Industry
- Internet
- Websites
Sarah Bernier’s Summary
SEO with 2.5 years of experience, specializing in Spanish-language search optimization. On-page optimization best practices | analytics & trouble-shooting | learning Spanish-language PPC
Objective:
Utilize my search marketing & optimization skills to continue expanding my knowledge of SEO / SEM through personal research as well as working with top minds in the industry.
Qualifications:
SEO – English and Spanish Language
- Speaker at Search Engine Strategies Latino 2007
- Spearheaded Spanish Language Search Marketing Consultant position (FindLaw)
- Keyword research and link building
- On-page optimization practices (HTML tagging, meta content development, etc)
- Competitive analysis
- Blogging – SEO and personal
Product Development
- Advised Product Development organization on new Spanish language product features
- Streamlined communication between teams to improve product fulfillment
Training
- Delivered general SEO training to new hires within FindLaw
- Provided cross-functional training across teams within the organization of SEO techniques and benefits
- One-on-one mentoring of SEO team members
Analytics
- Track user behavior to gather data and incorporate enhancements to improve performance
- Consult with clients regarding areas of improvement
- Create targeted refresh plans based on information from multiple metrics such as referring keywords, visitors/page views, most requested pages, entry pages, etc.
Knowledge of Spanish language as well as U.S. Hispanic / Spanish culture.
Excellent written and oral communications.
Strong interpersonal skills.
Belbin Top 3 Team Roles: Resource Investigator, Shaper, Specialist.
Sarah Bernier’s Specialties:
English and Spanish-language search engine optimization (SEO), web analytics, paid search / PPC campaign management, editing / proofreading ads, communications.
Sarah Bernier’s Experience
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Business Analyst
Best Buy.com
(Public Company; 201-500 employees; BBY; Retail industry)
December 2007 — Present (8 months)
- Provide meta content development (BestBuy.com)
- Keyword research
- Analyze user behavior (HBX); implement changes to improve customer experience (BestBuy.com)
- Analyze user behavior, internal site structure, etc. (Webmaster Central); consult on changes needed to improve customer experience (reviews.BestBuy.com)
- Competitive analysis
(Previously)
Work with internal search engine (FAST) to improve users' search experience
Site Analyst for espanol.bestbuy.com - acted as back-up for site QA
Set up document for QA process (Spanish site)
Researched / recommended social media venues for building brand awareness (Spanish site) -
Spanish Language Search Marketing Consultant
Thomson FindLaw
(Public Company; 201-500 employees; TOC; Legal Services industry)
September 2005 — December 2007 (2 years 4 months)
Spanish language SEO (professional services sites):
- Keyword research | On-page optimization tactics | Analytics (Hitbox)
Track user behavior to gather data and incorporate enhancements in order to identify and improve conversions (leads / sales)
Analysis of (3) main areas of traffic – direct traffic, referring sites, and search engines
Consult with clients regarding areas of improvement to positively influence bounce rate, average time on site (stickiness), pages per visit, etc.
Create targeted site “refresh” plans based on information from multiple metrics such as referring keywords, visitors/page views, most requested pages, entry & exit pages, etc. -
Search Marketing Consultant
FindLaw
(Public Company; Internet industry)
May 2006 — August 2006 (4 months)
Provide on-site search optimization services to law firms
Consult with clients to execute organic search optimization strategies that align with their business goals
Measure analytics of Web sites and adjust search marketing to improve site traffic and conversions
Train sales representatives, account managers, project managers and others in basic search optimization techniques -
Search Engine Marketing Specialist
FindLaw
(Public Company; Internet industry)
September 2005 — May 2006 (9 months)
Support the SEM Consultants on the team by assisting them with content reviews, checklists & final optimizations for lawyer Web site solutions.
Perform keyword research as needed. -
Inside Sales Consultant
FindLaw
(Public Company; Internet industry)
February 2004 — September 2005 (1 year 8 months)
Consult with lawyers to find FindLaw Web solutions which fit their business/marketing goals.
Cold-call prospects as well as work with incoming leads.
Work with project managers, account managers et. al. for project development as well as ongoing customer service issues. -
Inside Sales Representative
Metro Sales
(Business Supplies and Equipment industry)
February 2003 — February 2004 (1 year 1 month)
Sarah Bernier’s Education
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University of Minnesota-Duluth
B.A., Spanish, 1997 — 2002
I spent a semester studying at the University of Valencia, Spain (Campus de Tarongers) to complete my Spanish Language major. I stayed with a family which my own family has known for approximately 40 years; I was the last to travel to visit them. While the rest of the American students were off site-seeing in other countries, I spent my weekends furthering my Spanish proficiency by staying with my "family". It was a great experience, and I cannot wait to return to visit my aunts, uncles and cousins over in España!
I double minored - not majored - in communications & biology.- Activities and Societies:
- Cross-country team
Additional Information
Sarah Bernier’s Websites:
Sarah Bernier’s Interests:
Spanish SEO, on-page opimization, building & maintaining PPC campaigns (including keyword research & writing ads), search optimization training, public speaking, blogging; Running/hiking, photography, horseback riding, reading, relaxing, traveling, learning
Sarah Bernier’s Groups:
Past Toastmaster, CM (Toast of the West)
Past VP, West Photo Club
Sarah Bernier’s Honors:
Presenter at SES Latino 2007 (Miami)
Competent Toastmaster (CTM) & Competent Leader (CL) awards in Toastmasters
Deans' List (UMD)
Who's Who Among American High School Students
National Honors Society
Sarah Bernier’s Contact Settings
Interested In:
- career opportunities
- expertise requests
- reference requests
- getting back in touch
