at Musician's Friend and Guitar Center
Medford, Oregon Area
- Current
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- Director of Strategic Initiatives at Musician's Friend and Guitar Center
- Past
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- Director, E-Commerce Marketing and CRM at Musician's Friend and Guitar Center
- Director, E-Commerce and Direct Marketing at A&E Television and The History Channel
- Marketing and Editorial Associate at Sensible Solutions, Inc.
- Film/TV Project Research Consultant at Vanguard Films
- Associate at Wynton Marsalis Enterprises/Jazz at Lincoln Center
- Education
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- Center for Creative Leadership
- University of California, Los Angeles - The Anderson School of Management
- Vassar College
- Recommended
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2 people have recommended So Young - Connections
-
500+
connections
- Industry
- Internet
- Websites
So Young Park’s Summary
E-commerce and DM professional with more than fourteen years experience in Internet and marketing in a multi-channel environment. Demonstrated ability in bridging IT and marketing fields, managing effective, cross-functional teams, building from the ground up, and being able to maximize synergies across departments to increase revenue and streamline operations.
So Young Park’s Specialties:
Multichannel Marketing Strategy, E-commerce Implementations, Online Customer Acquisition and Retention (including affiliate, email, seo, paid search, comparison shopping), Online Merchandising, Web Analytics, Cross-Channel Consumer Database Marketing, Site Direction, Usability and Customer Experience, Target and Grassroots Marketing.
So Young Park’s Experience
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Director of Strategic Initiatives
Musician's Friend and Guitar Center
(Retail industry)
August 2008 — Present (2 months)
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Director, E-Commerce Marketing and CRM
Musician's Friend and Guitar Center
(Public Company; 5001-10,000 employees; GTRC; Retail industry)
March 2006 — August 2008 (2 years 6 months)
Oversee e-commerce and online marketing, growth strategy, and CRM for Musician's Friend, Inc.'s Web properties, including MusiciansFriend.com, the leading direct seller of musical instruments in the world, and GuitarCenter.com, the online store for Guitar Center, the largest musical instrument retailer in the U.S. with over 210 locations.
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Director, E-Commerce and Direct Marketing
A&E Television and The History Channel
(Privately Held; 501-1000 employees; Entertainment industry)
January 1998 — February 2006 (8 years 2 months)
In charge of growth, strategic planning, distribution, marketing, and operations for A&E and The History Channel’s e-commerce and DM initiatives, including its online stores, print catalog, and direct response TV businesses.
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Marketing and Editorial Associate
Sensible Solutions, Inc.
(Privately Held; 1-10 employees; Management Consulting industry)
1994 — 1998 (4 years)
Book marketing, PR & editorial consulting services for publishers. Focused on grassroots online marketing and Web site development, market research and offline target marketing campaigns.
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Film/TV Project Research Consultant
Vanguard Films
(Privately Held; 1-10 employees; Motion Pictures and Film industry)
1994 — 1998 (4 years)
Online marketing recommendations; script reading recommendations; general research.
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Associate
Wynton Marsalis Enterprises/Jazz at Lincoln Center
(Privately Held; 11-50 employees; Music industry)
1993 — 1994 (1 year)
So Young Park’s Education
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Center for Creative Leadership
Graduated from Looking Glass Executive Leadership Program, 2008 — 2008
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University of California, Los Angeles - The Anderson School of Management
Graduated from NAMIC program, 2004 — 2005
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Vassar College
BA in American Culture;, Also studied 20th century Lit, Sociology, Film, Arabic, Hindi, Latin, Biology, 1990 — 1994
Additional Information
So Young Park’s Websites:
So Young Park’s Groups:
Shop.org, DMA, Customer Experience Council, Kiva, Ashland Independent Film Festival
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KIVA -
eTail Careers.com
So Young Park’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
