So Young Park

Current

VP, Marketing & E-Commerce at PennySaverUSA.com, a division of Harte-Hanks Shoppers

Past

Director of Strategic Initiatives at Musician's Friend & Guitar Center
Director, E-Commerce Marketing and CRM at Musician's Friend and Guitar Center
Director, E-Commerce and Direct Marketing at A&E Television Networks

Marketing and Editorial Associate at Sensible Solutions, Inc.
Film/TV Project Research Consultant at Vanguard Films
Associate at Wynton Marsalis Enterprises/Jazz at Lincoln Center

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Education

University of California, Los Angeles - The Anderson School of Management
Vassar College

Recommended

41 people have recommended So Young

Connections

500+ connections

Industry

Internet

Websites

So Young Park’s Summary

E-commerce, online marketing, and DM professional with fifteen years experience in Internet and marketing in a multi-channel environment. Demonstrated ability in bridging IT and marketing fields, managing effective, cross-functional teams, building from the ground up, and being able to maximize synergies across departments to increase revenue and streamline operations.

So Young Park’s Specialties:

Multichannel Marketing Strategy, E-commerce Implementations, Online Customer Acquisition and Retention (including affiliate, email, seo, paid search, comparison shopping), Online Merchandising, Web Analytics, Cross-Channel Consumer Database Marketing, Site Direction, Usability and Customer Experience, Target and Grassroots Marketing.

So Young Park’s Experience

VP, Marketing & E-Commerce

PennySaverUSA.com, a division of Harte-Hanks Shoppers

(Public Company; HHS; Marketing and Advertising industry)

April 2009 — Present (8 months)

Lead consumer marketing and e-commerce for the Web division of the original PennySaver/Harte-Hanks' Shopping, one of the largest single publications in the US, including revenue generation, online customer acquisition, online product management, content, PR, mobile, and social networking/community efforts.
Director of Strategic Initiatives

Musician's Friend & Guitar Center

(Public Company; GTRC; Retail industry)

August 2008 — April 2009 (9 months)

Head up new corporate function focused on developing and launching new, large-scale growth initiatives, including next gen e-commerce and community strategy, platform implementations, re-branding efforts, and international.
Director, E-Commerce Marketing and CRM

Musician's Friend and Guitar Center

(Public Company; 5001-10,000 employees; GTRC; Retail industry)

March 2006 — August 2008 (2 years 6 months)

Oversee e-commerce and online marketing, growth strategy, and CRM for Musician's Friend, Inc.'s Web properties, including MusiciansFriend.com, the leading direct seller of musical instruments in the world, and GuitarCenter.com, the online store for Guitar Center, the largest musical instrument retailer in the U.S. with over 210 locations.
Director, E-Commerce and Direct Marketing

A&E Television Networks

(Privately Held; Broadcast Media industry)

January 1998 — February 2006 (8 years 2 months)

In charge of growth, strategic planning, distribution, marketing, and operations for A&E and The History Channel’s e-commerce and DM initiatives, including its online stores, print catalog, and direct response TV businesses.
Marketing and Editorial Associate

Sensible Solutions, Inc.

(Privately Held; 1-10 employees; Management Consulting industry)

1994 — 1998 (4 years )

Book marketing, PR & editorial consulting services for publishers. Focused on grassroots online marketing and Web site development, market research and offline target marketing campaigns.
Film/TV Project Research Consultant

Vanguard Films

(Privately Held; 1-10 employees; Motion Pictures and Film industry)

1994 — 1998 (4 years )

Online marketing recommendations; script reading recommendations; general research.
Associate

Wynton Marsalis Enterprises/Jazz at Lincoln Center

(Privately Held; 11-50 employees; Music industry)

1993 — 1994 (1 year )

So Young Park’s Education

University of California, Los Angeles - The Anderson School of Management

Graduated from NAMIC program , 2004 — 2005
Vassar College

BA in American Culture; , Also studied 20th century Lit, Sociology, Film, Arabic, Hindi, Latin, Biology , 1990 — 1994