
VP, Marketing & E-Commerce at PennySaverUSA.com
Orange County, California Area

VP, Marketing & E-Commerce at PennySaverUSA.com
Orange County, California Area
E-commerce, online marketing, and DM professional with fifteen years experience in Internet and marketing in a multi-channel environment. Demonstrated ability in bridging IT and marketing fields, managing effective, cross-functional teams, building from the ground up, and being able to maximize synergies across departments to increase revenue and streamline operations.
Multichannel Marketing Strategy, E-commerce Implementations, Online Customer Acquisition and Retention (including affiliate, email, seo, paid search, comparison shopping), Online Merchandising, Web Analytics, Cross-Channel Consumer Database Marketing, Site Direction, Usability and Customer Experience, Target and Grassroots Marketing.
(Public Company; HHS; Marketing and Advertising industry)
April 2009 — Present (8 months)
Lead consumer marketing and e-commerce for the Web division of the original PennySaver/Harte-Hanks' Shopping, one of the largest single publications in the US, including revenue generation, online customer acquisition, online product management, content, PR, mobile, and social networking/community efforts.
(Public Company; GTRC; Retail industry)
August 2008 — April 2009 (9 months)
Head up new corporate function focused on developing and launching new, large-scale growth initiatives, including next gen e-commerce and community strategy, platform implementations, re-branding efforts, and international.
(Public Company; 5001-10,000 employees; GTRC; Retail industry)
March 2006 — August 2008 (2 years 6 months)
Oversee e-commerce and online marketing, growth strategy, and CRM for Musician's Friend, Inc.'s Web properties, including MusiciansFriend.com, the leading direct seller of musical instruments in the world, and GuitarCenter.com, the online store for Guitar Center, the largest musical instrument retailer in the U.S. with over 210 locations.
(Privately Held; Broadcast Media industry)
January 1998 — February 2006 (8 years 2 months)
In charge of growth, strategic planning, distribution, marketing, and operations for A&E and The History Channel’s e-commerce and DM initiatives, including its online stores, print catalog, and direct response TV businesses.
(Privately Held; 1-10 employees; Management Consulting industry)
1994 — 1998 (4 years )
Book marketing, PR & editorial consulting services for publishers. Focused on grassroots online marketing and Web site development, market research and offline target marketing campaigns.
(Privately Held; 1-10 employees; Motion Pictures and Film industry)
1994 — 1998 (4 years )
Online marketing recommendations; script reading recommendations; general research.
(Privately Held; 11-50 employees; Music industry)
1993 — 1994 (1 year )
Graduated from NAMIC program , 2004 — 2005
BA in American Culture; , Also studied 20th century Lit, Sociology, Film, Arabic, Hindi, Latin, Biology , 1990 — 1994
Shop.org, DMA, Customer Experience Council, Kiva, Ashland Independent Film Festival