
Sr. Manager Online Marketing & Social Media at SAM S.A.
Costa Rica

Sr. Manager Online Marketing & Social Media at SAM S.A.
Costa Rica
My Research
-> Future trends in Online Marketing
-> Social Media, Web 2.0 impact on CRM.
-> Behavioral changes in search engines
-> Distributed System for Content 2.0
-> Behavioral analysis of online users.
-> Viral Marketing Opportunities.
I believe in numbers driven and result oriented marketing. I have over 7 years of experience with a sustained record of successfully implementing large projects, taking startups to the next level of growth, leading new teams, facilitating effective positive change, & driving strong revenue growth.
Strong in creating Internet Marketing Strategy; developing a comprehensive plan that incorporates all possible and relevant Internet Marketing tools, measurements, and techniques with your online business model. Brings extensive knowledge in web technologies and Web Usability.
Career Highlights
Managed and Designed some of the biggest online communities for Debt consolidation and Mortgage Industry. Drafted and successfully executed the SEO and Social Media Strategy for a Travel Brand.
Successfully worked on the Following Industry:
Finance (Debt Consolidation, Mortgage and Loan)
Travel (Air, Hotel, Car Rentals and Vacations)
Online Gaming (Casino, Poker and Bingo)
-> Search Engine Marketing
-> Search Engine Optimization
-> Affiliate Marketing
-> Email Marketing
-> Social Media Optimization
-> Web Analytics
-> Community Development
-> Branding
-> Web Technology
-> Product Designing and Development
-> Start-up Development
-> Web design and usability
(Gambling & Casinos industry)
February 2009 — Present (6 months)
Member of the Executive Management Team reporting to Business Head.
My responsibilities are to plan, lead and control the Online Marketing and Social Media of all SAM S.A. web properties. Few of the Major aspect of my work involves, ROI Optimization, Designing Online Marketing Objectives in relate to revenue, profit and market share. Streamlining and forming the growth of Existing team and Creating Viral Marketing Campaigns.
(Privately Held; Leisure, Travel & Tourism industry)
August 2008 — February 2009 (7 months)
SEO and Social Media for CheapOair and Onetravel which includes - Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems through Organic Search
Social Media and Reputation Management for CheapOair and OneTravel.
(Privately Held; Leisure, Travel & Tourism industry)
July 2007 — July 2008 (1 year 1 month)
(Privately Held; 501-1000 employees; Leisure, Travel & Tourism industry)
November 2006 — June 2007 (8 months)
(Privately Held; 11-50 employees; Information Technology and Services industry)
February 2005 — October 2006 (1 year 9 months)
Provided Internet advertising, website promotion, website design, and e-commerce services. Managed multiple projects aimed at increasing competitive advantage. Coordinated objectives of senior management.
(Privately Held; 11-50 employees; Information Technology and Services industry)
April 2002 — January 2005 (2 years 10 months)
Project Management, CRM, Web Development.
MCA , Internet Technology , 2002 — 2005
1990 — 1996
new technology, gadgets, internet marketing, reading articles, organizational development, playing games
Search Marketing Standard, Well-Dressed Professionals