Sorosh Tavakoli

Founder and CEO at VideoPlaza

Stockholm Area, Sweden

Current
  • Founder and CEO at VideoPlaza
Past
  • Project manager at Mediamätning i Skandinavien AB (MMS)
  • Owner at ButcherBoy Communications (Self-employed)
  • Broadcast engineer at Sveriges Television AB (SVT)
  • Business & Product Developer at SF Anytime
  • Conference manager, MediaTech Day 2005 at KTH
  • Media Engineer at Stockholm International Fairs
Education
  • Kungliga Tekniska högskolan
  • Handels Högskolan i Stockholm (SSE, Stocholm School of Economics)
  • CLIC, Academia de Lenguas de Sevilla
Connections
472 connections
Industry
Marketing and Advertising
Websites

Sorosh Tavakoli’s Summary

My expertise lies in understanding the eco system where media companies, advertisers, media agencies, ad networks, tech prividers and content creators play.

Currently working with my first startup VideoPlaza in the online video advertising market. We're making online video profitable for publishers by enabling new effective and non-intrusive ad formats.

Follow the development at http://videoplaza.se/blog/st/ and read more at http://videoplaza.se

Sorosh Tavakoli’s Specialties:

Video on the Internet, television industry, digital video, business development, entrepreneurship, business strategy.


Sorosh Tavakoli’s Experience

  • Founder and CEO

    VideoPlaza

    (Marketing and Advertising industry)

    May 2007Present (1 year 6 months)

    VideoPlaza offers an ad server for video. Our tool helps publishers present and manage advertising in and around video.

    Recently, we helped Kanal 5 increase their online video revenues with 170%.

    Check the site and blog for more information: http://www.videoplaza.com

  • Project manager

    Mediamätning i Skandinavien AB (MMS)

    (Privately Held; 11-50 employees; Information Services industry)

    September 2006June 2007 (10 months)

    At MMS, I was leading the media research project "Moving Pictures 2007" ("Rörliga bilder 2007").

    Description
    The ways of consuming “moving pictures” have increased greatly during the recent years to a point where we can talk of an explosion of consumer possibilities. This development, exposing both new possibilities and threats, literally affects every single person working within the moving pictures industry. In order to to make the right decisions based on high quality information and statistics, Moving Pictures 2007 has been produced.

    The report from MMS gives a new perspective on moving pictures by looking at how and how much moving pictures are consumed on various platforms in Sweden. The report has been sold to a great number of media companies in the nordic countries. I've also held more than 15 talks on the topic in different contexts.The results of the 138 page-report has also been frequently quoted in the Swedish media.

  • Owner

    ButcherBoy Communications (Self-employed)

    (Self-Employed; Myself Only; Media Production industry)

    June 2005April 2007 (1 year 11 months)

    Working as a consultant with communications strategy and media production.

  • Broadcast engineer

    Sveriges Television AB (SVT)

    (Public Company; 1001-5000 employees; Broadcast Media industry)

    May 2005September 2006 (1 year 5 months)

    Worked there for two summers. 5 weeks of in-house education included.

  • Business & Product Developer

    SF Anytime

    (Privately Held; 11-50 employees; Online Media industry)

    April 2006June 2006 (3 months)

    Working for the management of Bonnier Entertainment & SF Anytime as a business/product developer consultant for a three month project analyzing and suggesting improvments to the leading swedish video-on-demand service SF Anytime.

  • Conference manager, MediaTech Day 2005

    KTH

    (Educational Institution; 1001-5000 employees; Research industry)

    August 2004May 2005 (10 months)

    Leading the organisation a national TV-broadcasted conference with more than 500 registered visitors, top notch industry speakers and a lot of student love.

    www.medieteknik.com

  • Media Engineer

    Stockholm International Fairs

    (Privately Held; 51-200 employees; Broadcast Media industry)

    October 2001December 2004 (3 years 3 months)


Sorosh Tavakoli’s Education

  • Kungliga Tekniska högskolan

    McS, Media Technology, 20012007

    Specialities within Moving pictures (at KTH) and Business development (at HHS).

    Activities and Societies:
    Ordförande för Näringslivsgruppen för Medieteknik och projektledare för Branschdag Medieteknik 2005
  • Handels Högskolan i Stockholm (SSE, Stocholm School of Economics)

    Specialization, Marketing, August 2005June 2006

    Via a scholarship from the Royal Institute of Technolgy I am studying the following courses at SSE within the Marketing Department.
    -Consumer Behaviour
    -Market Systems
    -Media Management

  • CLIC, Academia de Lenguas de Sevilla

    Spanish April 2003August 2003

    Learned spanish fluent


Additional Information

Sorosh Tavakoli’s Websites:

Sorosh Tavakoli’s Groups:

  •    KTH medieteknik alumni
  •    KTH, Royal Institute of Technology
  •    The Economist
  •    Sweden Networking Group
  •    Digital Marketing
  •    Free Tibet
  •    Internet TV

Sorosh Tavakoli’s Honors:

- Speaker at a conference by the Swedish Film Industry "Movies on the internet - what possibilities?".
- 2:nd place in Excitera Innovation Challenge 2006 (http://www.youtube.com/watch?v=fFP2VTUZ3vo)
- Moderator at the Media Tech Day 2007 at the Royal Institute of Technology. See the event here: http://www.medieteknik.com/?s=livesandning


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