Founder and CEO at VideoPlaza
Stockholm Area, Sweden
Founder and CEO at VideoPlaza
Stockholm Area, Sweden
My expertise lies in understanding the eco system where media companies, advertisers, media agencies, ad networks, tech prividers and content creators play.
Currently working with my first startup VideoPlaza in the online video advertising market. We're making online video profitable for publishers by enabling new effective and non-intrusive ad formats.
Follow the development at http://videoplaza.se/blog/st/ and read more at http://videoplaza.se
Video on the Internet, television industry, digital video, business development, entrepreneurship, business strategy.
(Marketing and Advertising industry)
May 2007 — Present (1 year 6 months)
VideoPlaza offers an ad server for video. Our tool helps publishers present and manage advertising in and around video.
Recently, we helped Kanal 5 increase their online video revenues with 170%.
Check the site and blog for more information: http://www.videoplaza.com
(Privately Held; 11-50 employees; Information Services industry)
September 2006 — June 2007 (10 months)
At MMS, I was leading the media research project "Moving Pictures 2007" ("Rörliga bilder 2007").
Description
The ways of consuming “moving pictures” have increased greatly during the recent years to a point where we can talk of an explosion of consumer possibilities. This development, exposing both new possibilities and threats, literally affects every single person working within the moving pictures industry. In order to to make the right decisions based on high quality information and statistics, Moving Pictures 2007 has been produced.
The report from MMS gives a new perspective on moving pictures by looking at how and how much moving pictures are consumed on various platforms in Sweden. The report has been sold to a great number of media companies in the nordic countries. I've also held more than 15 talks on the topic in different contexts.The results of the 138 page-report has also been frequently quoted in the Swedish media.
(Self-Employed; Myself Only; Media Production industry)
June 2005 — April 2007 (1 year 11 months)
Working as a consultant with communications strategy and media production.
(Public Company; 1001-5000 employees; Broadcast Media industry)
May 2005 — September 2006 (1 year 5 months)
Worked there for two summers. 5 weeks of in-house education included.
(Privately Held; 11-50 employees; Online Media industry)
April 2006 — June 2006 (3 months)
Working for the management of Bonnier Entertainment & SF Anytime as a business/product developer consultant for a three month project analyzing and suggesting improvments to the leading swedish video-on-demand service SF Anytime.
(Educational Institution; 1001-5000 employees; Research industry)
August 2004 — May 2005 (10 months)
Leading the organisation a national TV-broadcasted conference with more than 500 registered visitors, top notch industry speakers and a lot of student love.
www.medieteknik.com
(Privately Held; 51-200 employees; Broadcast Media industry)
October 2001 — December 2004 (3 years 3 months)
McS, Media Technology, 2001 — 2007
Specialities within Moving pictures (at KTH) and Business development (at HHS).
Specialization, Marketing, August 2005 — June 2006
Via a scholarship from the Royal Institute of Technolgy I am studying the following courses at SSE within the Marketing Department.
-Consumer Behaviour
-Market Systems
-Media Management
Spanish April 2003 — August 2003
Learned spanish fluent
- Speaker at a conference by the Swedish Film Industry "Movies on the internet - what possibilities?".
- 2:nd place in Excitera Innovation Challenge 2006 (http://www.youtube.com/watch?v=fFP2VTUZ3vo)
- Moderator at the Media Tech Day 2007 at the Royal Institute of Technology. See the event here: http://www.medieteknik.com/?s=livesandning