Soren Riise

Founder and Technologist

Location
San Jose, California
Industry
Information Technology and Services
Previous
  1. BitYota Inc,
  2. Yahoo,
  3. Whereonearth
Recommendations2 people have recommended Soren
500+connections

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Background

Summary

A technology innovator with a strong track records of getting implementations done.

Specialties:Behavioural Targeting, Advertising, Internet Applications and Infrastructure.
Geo spacial applications
Mobile Phone, network and business infrastructure systems
Space Exploration Control Systems.

Experience

co-founder

BitYota Inc
(2 years 10 months)Palo Alto

Sr. Director Engineering

Yahoo
(5 years 5 months)

Integration of Whereoneath technology stack post acquisition. Headed up initiatives for optimization of effectiveness in ad delivery and head of engineering for behavioral targeting. Worked on M&A deals and was point for due diligence and integration of Dapper smart ads.

CTO & VP Engineering

Whereonearth
(2 years 9 months)

Joined the company to transform it from a service company to a product company and to re-invent the product lines and the intellectual property. Architected and aligned the company product to a portfolio of location extraction and location management tool for internet content.

Yahoo bought Whereonearth in Oct 2005.

Technical Director

Kabira UK
(6 years 2 months)

Kabira was founded in 96 as a silicon valley startup. Joined Kabira UK as part of the creation of the International presence. Responsible for pre- and post sales solutions, and for identifying repeatable application areas suitable for the Kabira application server. Build and Installed Kabira's initial versions of telecommunications provisioning and billing mediation solutions.

Project Manager

Thales Alenia Space
(3 years)

Overseen the implementation of the Control Command and Telemetry system implementation for the joint European/JPL/NASA X-SAR shuttle payload, and participated as operational support staff for the STS-59 and STS-68 shuttle missions.

Software Team Lead

Ambrasoft
(3 years)

Developer

Markussen & Rasmussen A/S
(3 years)

Software Engineer

rovsing a/s
(4 years 8 months)

Responsible for implementing various aspects of the fueling and launch control system of the European space launcher Ariane-4

Skills

  • Mobile Communications
  • Advertising
  • Behavioral Targeting
  • Scalability
  • Distributed Systems
  • Agile Methodologies
  • Big Data
  • Software Development
  • Mobile Devices
  • Cloud Computing
  • Start-ups
  • System Architecture
  • C++
  • Software Engineering
  • Technical Leadership
  • Scrum
  • SaaS
  • Software Design
  • Open Source
  • Mobile Applications
  • Web Applications
  • Integration
  • REST
  • Web Services
  • Agile Project Management
  • Unix
  • See 11+  See less

Patents

System for identifying geographically relevant advertisements from a search query(Link)

United States 8145645
Issued March 27, 2012

A system and method are disclosed for identifying relevant content/advertisements to be displayed in response to receiving a search query. The relevant advertisements may be identified based on the contextual relevance compared with the root term of the search query and based on the geographic relevance as compared with a location term of the search query and/or a localness associated with the root term. The search query may be assigned a location identifier based on the location term or based on the localness, which may be used to expand the geographic range for ranking and selecting relevant content/advertisements.

Inventors:

System for providing geographically relevant content to a search query(Link)

United States 7774348
Issued August 10, 2010

A system and method are disclosed for utilizing local intent to provide geographically relevant information in response to a search query. The search query results and advertisements may be chosen based at least in part on the local intent and geographic range of the search query. The search query may be assigned a location identifier based on the local intent that is used to expand the geographic range for ranking and selecting relevant content and advertisements

Inventors:

TRUSTED PRIVACY INFORMATION MANAGEMENT(Link)

United States 11/756,947
Filed June 1, 2007

A method for tracking and controlling privacy information within a lead sales system includes logging receipt in a log of one or more encrypted leads by a trusted privacy information manager that are received from a participant thereof, that enables the lead provider to control his or her private lead information.

Inventors:

System and method for merging internet protocol address to location data from multiple sources

United States 7870227
Issued

System and method for associating a geographic location with an internet protocol address

United States 7739266
Issued

System and method for associating a geographic location with an internet protocol address

United States 8024454
Issued

System and method for identifying advertisements responsive to historical user queries

United States 7644098
Issued

System for geographically contextualizing data items

United States 7853270
Issued

System for providing location predictive advertising

United States 7848764
Issued

System for classifying words

United States 7729901
Issued

Geographical location extraction

United States 7257570
Issued

System for determining probable meanings of inputted words

United States 7681147
Issued

Method and apparatus using a classifier to determine semantically relevant terms

United States 7707127
Issued

Method of determining geographical location from IP address information

United States 7752210
Issued

Method of providing location based information to a mobile terminal within a communications network

United States 7844283
Issued

Geographical location extraction

United States 7849071
Issued

System and method for query expansion

United States 7685119
Issued

Behavioral predictions based on network activity locations

United States 7958228
Issued

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