Soren Riise

Soren Riise

Founder and Technologist

Location
San Jose, California (San Francisco Bay Area)
Industry
Information Technology and Services

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Soren Riise's Overview

Past
  • Technical Director at Kabira UK
  • Project Manager at Thales Alenia Space
  • Software Team Lead at Ambrasoft
  • Developer at Markussen & Rasmussen A/S
  • Software Engineer at rovsing a/s
Connections

500+ connections

Soren Riise's Summary

A technology innovator with a strong track records of getting implementations done.

Specialties

Behavioural Targeting, Advertising, Internet Applications and Infrastructure.
Geo spacial applications
Mobile Phone, network and business infrastructure systems
Space Exploration Control Systems.

Soren Riise's Experience

co-founder

BitYota Inc

Privately Held; 11-50 employees; Internet industry

May 2011February 2014 (2 years 10 months) Palo Alto

Sr. Director Engineering

Yahoo

Public Company; 10,001+ employees; YHOO; Internet industry

October 2005February 2011 (5 years 5 months)

Integration of whereoneath technology stack after acquisition. Headed up initiatives for performance optimization of ad delivery, and head of engineering for behavioural targeting.

CTO & VP Engineering

Whereonearth

Privately Held; 11-50 employees; Computer Software industry

February 2003October 2005 (2 years 9 months)

Joined the company to transform it from a service company to a product company, and to re-invent the product lines and the intellectual property. Re-aligned the company product to a portfolio of location extraction and location management tool for internet content.

Yahoo bought Whereonearth in Oct 2005.

Technical Director

Kabira UK

Privately Held; 51-200 employees; Computer Software industry

February 1997March 2003 (6 years 2 months)

Kabira was founded in 96 as a silicon valley startup. Joined Kabira UK as part of the creation of the International presence. Responsible for pre- and post sales solutions, and for identifying repeatable application areas suitable for the Kabira application server. Build and Installed Kabira's initial versions of telecommunications provisioning and billing mediation solutions.

Project Manager

Thales Alenia Space

Public Company; 10,001+ employees; HO; Defense & Space industry

19911994 (3 years)

Overseen the implementation of the Control Command and Telemetry system implementation for the joint European/JPL/NASA X-SAR shuttle payload, and participated as operational support staff for the STS-59 and STS-68 shuttle missions.

Software Team Lead

Ambrasoft

19881991 (3 years)

Developer

Markussen & Rasmussen A/S

19861989 (3 years)

Software Engineer

rovsing a/s

Privately Held; 51-200 employees; Defense & Space industry

January 1982August 1986 (4 years 8 months)

Responsible for implementing various aspects of the fueling and launch control system of the European space launcher Ariane-4

Soren Riise's Skills & Expertise

  1. Mobile Communications
  2. Advertising
  3. Behavioral Targeting
  4. Scalability
  5. Distributed Systems
  6. Agile Methodologies
  7. Big Data
  8. Software Development
  9. Mobile Devices
  10. Cloud Computing
  11. Start-ups
  12. System Architecture
  13. C++
  14. Software Engineering
  15. Technical Leadership
  16. Scrum
  17. SaaS
  18. Software Design
  19. Open Source
  20. Mobile Applications
  21. Web Applications
  22. Integration
  23. REST
  24. Web Services
  25. Agile Project Management
  26. Unix

View All (26) Skills View Fewer Skills

Soren Riise's Patents

  • System for identifying geographically relevant advertisements from a search query

    • United States Patent 8145645
    • Issued March 27, 2012

    A system and method are disclosed for identifying relevant content/advertisements to be displayed in response to receiving a search query. The relevant advertisements may be identified based on the contextual relevance compared with the root term of the search query and based on the geographic relevance as compared with a location term of the search query and/or a localness associated with the root term. The search query may be assigned a location identifier based on the location term or based on the localness, which may be used to expand the geographic range for ranking and selecting relevant content/advertisements.

  • System for providing geographically relevant content to a search query

    • United States Patent 7774348
    • Issued August 10, 2010

    A system and method are disclosed for utilizing local intent to provide geographically relevant information in response to a search query. The search query results and advertisements may be chosen based at least in part on the local intent and geographic range of the search query. The search query may be assigned a location identifier based on the local intent that is used to expand the geographic range for ranking and selecting relevant content and advertisements

  • TRUSTED PRIVACY INFORMATION MANAGEMENT

    • United States Patent Application 11/756,947
    • Filed June 1, 2007

    A method for tracking and controlling privacy information within a lead sales system includes logging receipt in a log of one or more encrypted leads by a trusted privacy information manager that are received from a participant thereof, that enables the lead provider to control his or her private lead information.

  • System and method for merging internet protocol address to location data from multiple sources

    • United States Patent 7870227
    Inventors: Soren Riise
  • System and method for associating a geographic location with an internet protocol address

    • United States Patent 7739266
    Inventors: Soren Riise
  • System and method for associating a geographic location with an internet protocol address

    • United States Patent 8024454
    Inventors: Soren Riise
  • System and method for identifying advertisements responsive to historical user queries

    • United States Patent 7644098
    Inventors: Soren Riise
  • System for geographically contextualizing data items

    • United States Patent 7853270
    Inventors: Soren Riise
  • System for providing location predictive advertising

    • United States Patent 7848764
    Inventors: Soren Riise
  • System for classifying words

    • United States Patent 7729901
    Inventors: Soren Riise
  • Geographical location extraction

    • United States Patent 7257570
    Inventors: Soren Riise
  • System for determining probable meanings of inputted words

    • United States Patent 7681147
    Inventors: Soren Riise
  • Method and apparatus using a classifier to determine semantically relevant terms

    • United States Patent 7707127
    Inventors: Soren Riise
  • Method of determining geographical location from IP address information

    • United States Patent 7752210
    Inventors: Soren Riise
  • Method of providing location based information to a mobile terminal within a communications network

    • United States Patent 7844283
    Inventors: Soren Riise
  • Geographical location extraction

    • United States Patent 7849071
    Inventors: Soren Riise
  • System and method for query expansion

    • United States Patent 7685119
    Inventors: Soren Riise
  • Behavioral predictions based on network activity locations

    • United States Patent 7958228
    Inventors: Soren Riise

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