Soraya Darabi

Current

• Manager, Partnership and Buzz Marketing at The New York Times

Past

• Manager of Buzz Marketing at The New York Times
• Public Relations Coordinator at CondeNet (Wired.com, Style.com, Epicurious.com, Concierge.com, Flip.com, Men.Style.com)
• Staffwriter at Backstage Newspaper

• Washington, D.C. Representative at SonyBMG, Epic Records, Columbia Records

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Education

• Georgetown University

Recommended

14 people have recommended Soraya

Connections

427 connections

Industry

Marketing and Advertising

Soraya Darabi’s Summary

I am currently the "Manager of Partnership & Buzz Marketing" for The New York Times, where I focus on digital partnerships and syndication programs with leading online brands (Google, Yahoo!) and online/ offline word of mouth marketing. Social media partnerships I've founded include The New York Times's relationship with Facebook.com (Facebook.com/NYTimes) and YouTube.com (YouTube.com/NYTimes).

Previously, I worked for Condé Nast Publications. At Condé, I co-created the communications department for CondéNet (Wired.com, Style.com, Epicurious.com, Concierge.com).

I have also worked for SonyBMG as a grass roots marketer and VNU Business Media as a staffwriter.

Soraya Darabi’s Specialties:

Digital Partnerships, Word of Mouth Marketing, Buzz Marketing, Brand Marketing, Partnership Marketing, New Media, Digital Strategy, Communications Strategy, Product Marketing, Video Syndication, Multimedia Syndication, Product Development

Soraya Darabi’s Experience

• Manager, Partnership and Buzz Marketing

  The New York Times

  (Public Company; NYT; Newspapers industry)

  November 2008 — Present (9 months)

• Manager of Buzz Marketing

  The New York Times

  (Public Company; NYT; Newspapers industry)

  September 2007 — November 2008 (1 year 3 months)

• Public Relations Coordinator

  CondeNet (Wired.com, Style.com, Epicurious.com, Concierge.com, Flip.com, Men.Style.com)

  (Privately Held; 10,001 or more employees; Public Relations and Communications industry)

  January 2006 — September 2007 (1 year 9 months)

• Staffwriter

  Backstage Newspaper

  (Public Company; Publishing industry)

  August 2005 — February 2006 (7 months)

• Washington, D.C. Representative

  SonyBMG, Epic Records, Columbia Records

  (Public Company; 10,001 or more employees; Music industry)

  August 2002 — September 2003 (1 year 2 months)

Soraya Darabi’s Education

• Georgetown University

  B.A. , English, Art History , 2002 — 2005