Online Marketing & Social Media Strategist
Norfolk, Virginia Area
Online Marketing & Social Media Strategist
Norfolk, Virginia Area
1 more...
I'm an experienced online marketing professional with an expertise in Social Media Marketing and Consumer Marketing & Research.
My background has a proven track record of creating and implementing online marketing strategies that aim to connect with consumers while providing results for the business. Social Media Marketing has helped increase brand recognition and visibility through implementation and monitoring of strategic initiatives.
Personal development has increased immensely as I remain active within numerous social networks and continue to stay up-to-date on industry news and trends.
Social Media Marketing
Content Creation
Market Research
Blogging
Web Analytics
SEM & SEO
Strategic Marketing
(Internet industry)
September 2005 — Present (3 years 2 months)
Develop consumer marketing strategies that increase brand development and recognition. Execute social media campaigns that assist in community growth and retention. Further improve brand awareness through social media marketing avenues; weblogs, video and social networking sites.
Analyze and monitor current strategies & campaigns and deliver key analytics reports & presentations on an individual and company-wide basis.
Conduct primary and secondary research and analysis, including focus groups and online surveys, to capture behaviors, brand effectiveness, user engagement and opinions of consumers.
Bachelors of Science, Marketing Management, 2000 — 2004
Relevant Courses:
Marketing Research
Product/Brand Management
Marketing Principles
Buyer Behavior
Business Finance