LinkedInSonny Cohen

Sonny Cohen

Digital Marketing Consultant for Small & Medium Size Business

Location
Greater Chicago Area
Industry
Internet
Current
  1. Sonny Cohen Ventures,
  2. Illinois Audubon Society
Recommendations4 people have recommended Sonny
500+connections

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500+connections
Sonny Cohen Ventures

Sonny Cohen Ventures

Digital Marketing Consultant

– Present

View full profile

Background

Summary

I am focused on providing digital marketing guidance and implementation to the business principals of small and medium size businesses and non-profit organizations.

I focus on strategy because it is important to understand the path you intend to follow before you invest time and money on execution.

I provide tactical expertise in search engine optimization (SEO), paid search & social media marketing, email marketing and content strategy.

Specialties:
1) Marketing assessment
2) Web development & strategy
3) Content strategy including:
* Social media strategy
* Search engine optimization
* Pay per click (paid) search marketing
* Email marketing
* Blog development
* Reputation Management

I have a 35 year background in business creation & development, technology sales & marketing. This has included:

* 13 years marketing consulting with lawyers & law firms
* Founder of several small business enterprises
* Sales & marketing for Internet start-ups

I am a speaker and writer offering presentations about Internet and online marketing opportunities at local and regional business conferences.

I am actively involved in conservation and environmental organizations and their activities in my local community and region.

Experience

Digital Marketing Consultant

Sonny Cohen Ventures
– Present (1 year 4 months)Greater Chicago Area

Director

Illinois Audubon Society
– Present (5 years)Illinois

Honors & Awards

Protector of the Environment

Chicago Audubon Society Environmental Awards

For the protection and enhancement of natural habitat at Fort Sheridan Forest Preserve

2014 Chicago Wilderness Habitat Project Conservation Leadership Award

Audubon Chicago Region

"This award celebrates great work, honors the people doing this work, and raises public awareness of local conservation. Sonny Cohen spearheaded the successful campaign against building a new golf course at Fort Sheridan in Lake County, Illinois. These efforts saved 250 acres of valuable grassland and lake bluff for generations to come."

Certifications

Inbound Marketing Certification

HubSpot

Skills

  • SEO
  • Email Marketing
  • Social Media
  • Web Analytics
  • Social Media Marketing
  • Online Advertising
  • SEM
  • Google Analytics
  • Digital Marketing
  • Marketing Strategy
  • Digital Strategy
  • Enterprise Social...
  • Strategy
  • Drupal
  • Lead Generation
  • PPC
  • Social Networking
  • Marketing
  • Entrepreneurship
  • Facebook
  • Blogging
  • Web Marketing
  • B2B
  • Content Strategy
  • Google Adwords
  • Online Marketing
  • See 11+  See less

Volunteer Experience & Causes

Founder & Director

Meet The Trees Foundation
Education

Imagine a foundation whose purpose it is to operate or fund programs responsible for getting kids in touch with nature. Dare we also add that perhaps many of these kids don't have easy access to natural habitats. Possibly not even a yard. And the park? Well maybe that has challenges as well.

Meet the Trees Foundation is that organization. One conceived by Toys R Us as a stunt. But we've breathed life into it. And we're serious. The Meet the Trees Foundation website offers two stories. One story is the irresponsible corporate behavior of Toys R Us. It has to be told if only as a case study for marketers about what not to do. The other story is the happier story about steps that can be taken to introduce more kids to nature. We'd prefer to dwell on the happier story.

http://www.meetthetrees.org

Opportunities Sonny is looking for:

Causes Sonny cares about:

  • Civil Rights and Social Action
  • Education
  • Environment

Organizations Sonny supports:

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