Sonja Loth

Current

Director | Owner at Social Inc.
Trainer at Online privacy en digitaal pesten
Docent at Docent at Beeckestijn Business School and Mediaflex Trainingen

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Past

Owner at Social Strategy
Managing Director at Hoera
Business Development Manager, first Sales Manager at Microsoft Digital Advertising Solutions

Account Manager at AltaVista
Tele Account Manager at Talkline

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2 more...

Education

SRM Marketingcommunicatie-B

Recommended

1 person has recommended Sonja

Connections

435 connections

Industry

Marketing and Advertising

Websites

Sonja Loth’s Summary

I've always been fascinated by the new business, marketing and media opportunities that occur in times of (technological or consumer) change.

The current power shift to consumers holds many opportunities for brands. My goal is to help them define these business & marketing opportunities and help to reach their business goals using my expertise in social media, word of mouth marketing, interactive marketing and sales.

Sonja Loth’s Specialties:

business development, social media, Consumer to Consumer communication, integrated communication strategies, digital sales and marketing, research, marketing innovation, new media, business partnerships

Sonja Loth’s Experience

Director | Owner

Social Inc.

(Marketing and Advertising industry)

June 2009 — Present (6 months)

Social Inc. works with and for its clients to deliver effective and creative social media / social marketing solutions to organizations;

Social marketing
Online reputation management
SocialScan (social media monitoring, analysis & webcare tool)
Knowledge sessions
Tools & technology

Social Inc. is part of the LECTRIC Groep
Trainer

Online privacy en digitaal pesten

(Education Management industry)

October 2008 — Present (1 year 2 months)

Verzorgen van informatieavonden “digitaal pesten en online privacy” op basisscholen aan ouders en leerkrachten
Docent

Docent at Beeckestijn Business School and Mediaflex Trainingen

(Professional Training & Coaching industry)

April 2007 — Present (2 years 8 months)
Owner

Social Strategy

(Marketing and Advertising industry)

January 2009 — July 2009 (7 months)

With Social Strategy I help brands and institutions to understand the changes and find the opportunities that take place in the 'social media era'; the power shift from companies to consumers.

Social Strategy focuses on business development, marketing-, media and/or commercial projects.
Managing Director

Hoera

(Marketing and Advertising industry)

June 2007 — December 2008 (1 year 7 months)

Hoera® is an advertising agency for C to C (consumer to consumer) communication. It defines business & marketing opportunities with smart tools (e.g. social media monitoring) and hands-on workshops and helps brands to reach their goals by pro-actively connecting them with those who matter in creative and innovative ways.

Hoera® is an initiative of Lowe and Draftfcb.
Business Development Manager, first Sales Manager

Microsoft Digital Advertising Solutions

(Public Company; Marketing and Advertising industry)

2001 — 2007 (6 years )

Business Development Online Services Group (MSN, Windows Live, Xbox etc)
before that sales management Online Services Group (MSN, Windows Live, Xbox etc)
Account Manager

AltaVista

(Privately Held; 501-1000 employees; CMGI; Internet industry)

November 2000 — August 2001 (10 months)
Tele Account Manager

Talkline

(Privately Held; 201-500 employees; Telecommunications industry)

1998 — 2000 (2 years )