sonja andic

Past

• Account Coordinator at Cowan & Company Communications Inc
• volunteer / Director of Volunteer Special Events at IABC
• Managing Editor at Torontostreetfashion.com

• Internship: Writer, Researcher at Context Creative
• Communications Consultant - Hug Day Toronto 2007 at Elevator Film

see less...

2 more...

Education

• Centennial College

Recommended

5 people have recommended sonja

Connections

84 connections

Industry

Public Relations and Communications

sonja andic’s Summary

• Director of Volunteer Special Events, IABC Toronto
• executed CHANGE Lingerie media relations securing consistent exposure with National Post, Flare, Loulou, Breakfast Television, MuchMusic, Slice.ca and Sweetspot.ca
• conceived and executed online YouTube.com campaign for L’Oréal Paris promoting a new product
• worked on Toronto’s Mille Femmes photography project for Lancôme targeting successful women in the cultural scene
• secured media coverage for Torontostreetfashion.com in National Post, Toronto Star, Canada.com, Globe and Mail, NOW, Eye Weekly, XTRA! and MTV Canada
• created a public awareness campaign for Hug Day Toronto 2007 covered by CP24, Toronto Star, CBC and CFRB radio, BlogTO.com and Torontoist.com
• invited as guest writer and photographer for fashion assignments in National Post and Canada.com
• produced and hosted a social media podcast series for Centennial College, Toronto

Please feel free to contact me if you have any questions.

Cheers
Sonja

sonja andic’s Experience

• Account Coordinator

  Cowan & Company Communications Inc

  (Public Relations and Communications industry)

  September 2007 — June 2009 (1 year 10 months)

  Worked with first class brands such as L’Oréal Paris, Kraft, Prime Restaurants (Casey’s, Bier Markt, Prime Pubs), Egg Farmers of Ontario, and CHANGE Lingerie developing and implementing media relations, event management and promotions.
  • created and pitched story ideas to print, online and broadcast media
  • tracked, monitored and compiled media impression reports using Cision, Infomart and traditional methods
  • planned and coordinated media briefings, media receptions and product launches
  • wrote media releases, advisories and client summary reports
  • created strategies and investigated tactics to drive traffic to various client projects, products and/or services
  • liaised with clients and maintained relationships

• volunteer / Director of Volunteer Special Events

  IABC

  (Non-Profit; Public Relations and Communications industry)

  2008 — 2009 (1 year)

• Managing Editor

  Torontostreetfashion.com

  (Media Production industry)

  October 2005 — September 2007 (2 years)

  Put Torontostreetfashion.com on the map as a Toronto fashion and event coverage publication. The resulting buzz and editorial influence lead to fashion and trend assignments being solicited by National Post and Canada.com.
  • secured media coverage for Torontostreetfashion.com in Toronto Star, The Globe and Mail, NOW, Eye Weekly, XTRA! and MTV Canada
  • developed and managed Torontostreetfashion.com branded events e.g. fashion clothing swap events in Toronto
  • promoted the site through: partnerships with the fashion community; distribution of site literature; attendance at parties and high-profile events
  • managed editorial schedule and deadlines as well as developed story ideas
  • wrote articles, media releases, newsletters and trend reports
  • liaised with contributors, media, industry professionals and educators
  • solicited advertisers for online banners and the retail directory
  • responsible for recruiting and training volunteers

• Internship: Writer, Researcher

  Context Creative

  (Design industry)

  April 2007 — May 2007 (2 months)

  • devised social media strategies and web content for the Ontario Trails Council
  • led research for Context clients with focus on: environment, conservation, non-profit business, social media and special events
  • created website map and new web page content for Mountain View Conservation Centre

• Communications Consultant - Hug Day Toronto 2007

  Elevator Film

  (Media Production industry)

  January 2007 — January 2007 (1 month)

  Brought the global phenomenon of Hug Day to Toronto via an outdoor event held in Nathan Phillips Square. Created a Hug Day public awareness campaign which was covered by CP24, Toronto Star, CBC and CFRB radio, BlogTO.com and Torontoist.com
  • created blogs on Livejournal.com and Blogger.com to stimulate word of mouth publicity
  • wrote news release and fact sheet
  • contacted media outlets, targeting local TV, radio, print and online press

sonja andic’s Education

• Centennial College

  PR and Communications 2006 — 2007

  Created and implemented a two-day student event - Your Personal Brand Creating the Better You. Specific responsibilities included:
  • produced promotional material: posters and invitations and student evaluation
  • contacted VIP guests
  • hosted and introduced seminars, as well as managed on the day seminar schedule
  • registration
  
  Podcast details:
  Produced podcast series, focusing on issues such as: astroturfing, net-seeding and Brand Power. Series explores relationship between PR, advertising and ethics.

  Activities and Societies:

  Centennial College Student Professional Development Day event & Centennial College Podcast project

Additional Information

sonja andic’s Interests:

Twitter.com/sonjaandic

sonja andic’s Groups:

Meetup.com Third Tuesday: Social Media and PR
IABC / International Association of Business Communicators: Toronto Chapter - currently volunteer Director of Volunteer Special Events

•    PodCamp
•    International Association of Business Communicators (IABC)
•    Public Relations and Communications Jobs Community

sonja andic’s Honors:

Bachelor of Applied Sciences with Honours
University of Guelph

sonja andic’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch