sonja andic

Current

• Account Coordinator at Cowan & Company Communications Inc

Past

• managing editor at Torontostreetfashion.com (Self-employed)
• Communications consultant at Elevator Film

Education

• Centennial College

Connections

21 connections

Industry

Public Relations and Communications

sonja andic’s Summary

My IT factor reflects my contribution to social media, Toronto events and media relations. I want to work for an agency or corporation that has the IT factor. I enjoy multi-tasking and working in a high paced environment.

I feel strongly I’ll bring a diverse wealth of corporate and creative experience to any project. Everyone I work with professional tells me I have a knack for public relations.

Please feel free to contact me if you have any questions.

Cheers
Sonja

sonja andic’s Specialties:

• media coverage for Torontostreetfashion.com in National Post, NOW, Toronto Star, Canada.com, The Globe and Mail, MTV Canada
• created a public awareness campaign for Hug Day Toronto 2007: CP24, Toronto Star, CBC and CFRB radio, BlogTO.com, Torontoist.com
• provide expert commentary for various TV and online video productions including Life Network, CanWest, UATV and FRONT TV
• invited as guest writer and photographer for fashion assignments in National Post

sonja andic’s Experience

• Account Coordinator

  Cowan & Company Communications Inc

  (Partnership; 1-10 employees; Public Relations and Communications industry)

  October 2007 — Present (10 months)

• managing editor

  Torontostreetfashion.com (Self-employed)

  (Self-Employed; 1-10 employees; Media Production industry)

  October 2005 — September 2007 (2 years)

  October 2005 and ongoing
  Multi-faceted communications role with a Toronto online fashion and events publication including:
  • manage editorial schedule and deadlines
  • develop story ideas and editorial concepts
  • write articles, media releases, newsletters and trend reports
  • collaborate with editor over site content, events and website navigation
  • develop and manage special events
  • liaise with contributors, media, industry professionals and educators
  • promote and brand the site through: partnerships with the fashion community; distribution of site literature; attendance at parties and high-profile events
  • solicit advertisers for online banners and the retail directory
  • responsible for recruiting and training volunteers
  • organize and present at volunteer orientation sessions

• Communications consultant

  Elevator Film

  (Partnership; 1-10 employees; Media Production industry)

  January 2007 — January 2007 (1 month)

  Created a public awareness campaign for Hug Day; an outdoor event held
  January 27 at Nathan Phillips Square.
  • wrote news release and fact sheet to generate publicity for the event
  • contacted media outlets, targeting local TV, radio, print and online press
  • created blogs on Livejournal.com and Blogger.com to stimulate word of mouth publicity in the local blogging community with an interest in such events
  • created photo file of January event

sonja andic’s Education

• Centennial College

  PR and Communications 2006 — 2007

  Worked in a team to plan and implement a two day student event - Your Personal Brand Creating the Better You - at Centennial College. Specific responsibilities included:
  •produced promotional material: posters and invitations and student evaluation
  •contacted VIP guests with details of the event and monitored RSVP list
  •hosted and introduced seminars, as well as managed on the day seminar schedule
  •registered student for the seminars
  Podcast details:
  Produced podcast series, focusing on issues such as: astroturfing, net-seeding and Brand Power. Series explores relationship between PR, advertising and ethics.

  Activities and Societies:

  Centennial College student professional development event, Nov 2006
  &
  Centennial College Podcast Project, Feb to March 2007

Additional Information

sonja andic’s Interests:

Professional affiliations: Toronto Fashion Bloggers Meetup Meetup.com Third Tuesday: Social Media and PR International Association of Business Communicators: Toronto Chapter

sonja andic’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch