Sol Tanguay

Sol Tanguay is an expert in E-commerce. He has a master in E-commerce from HEC Montreal, an MBA in Information Technologies from Université Laval and is now pursuing a Ph.D. in Marketing / Information Systems at HEC Montreal with the RBC Financial Group Chair of E-commerce.

His research interests are related to self-service technologies, CRM, E-commerce and marketing automation.

He teaches or has taught at HEC Montreal E-commerce, E-Business, market analysis, marketing, consumer behavior and information systems.

Sol has more than 15 years of experience as a consultant, marketing manager and information system manager in software development firms, consulting agencies and Internet portals.

He has used, implemented or commercialized the following CRM solutions:
- Salesforce.com
- Pivotal CRM
- Microsoft Dynamics CRM
- SageCRM
- ACT!
- Maximizer
- Goldmine

Sol Tanguay’s Specialties:

Project management, Web marketing optimization, business process analysis, strategy, eBusiness sale, training.

Sol Tanguay’s Experience

Partnership Co-Director

RBC Financial Group Chair of E-commerce

(Market Research industry)

May 2008 — Present (1 year 7 months)
Lecturer

HEC Montréal

(Educational Institution; Higher Education industry)

September 2004 — Present (5 years 3 months)

Lecture or lectured 7 diferent courses in IT, marketing and eCommerce:

- Electronic Commerce at the Bachelor Level
- Electronic Business at the Master's Level
- Information Technology Management at the Master's Level
- Market Analysis at the Certificate Level
- Consumer Behavior at the Bachelor Level
- Marketing at the Master's Level
- Electronic Marketing at the Master's Level (Course Coordinator)
CRM Consultant/Marketing Director/External Marketing Consultant

Gestisoft

(Privately Held; 11-50 employees; Computer Software industry)

June 2003 — Present (6 years 6 months)
eBusiness Consultant

Self-employed

(Self-Employed; Myself Only; Computer Software industry)

September 1999 — Present (10 years 3 months)
External Strategic Consultant

Vortex Solution

(Information Technology and Services industry)

2006 — 2009 (3 years )
External Consultant

Cossette

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

2007 — 2007 (less than a year)
External Consultant

emsolutions.ca

(Information Technology and Services industry)

2002 — 2003 (1 year )
Marketing Specialist

Technology Evaluation Centers

(Privately Held; 51-200 employees; Information Technology and Services industry)

January 2001 — March 2003 (2 years 3 months)
MIS

Jourdumarche.com

(Information Technology and Services industry)

2001 — 2002 (1 year )
Assistant Marketing Director

Voxco

(Privately Held; 11-50 employees; Computer Software industry)

September 1994 — May 1999 (4 years 9 months)

Sol Tanguay’s Education

Université de Montréal - HEC Montréal

Ph.D. , Marketing / IT , 2005 — 2010 (expected)
Université Laval

MBA , Information Technology , 2003 — 2004
Université de Montréal

M.Sc. , Electronic Commerce , 2002 — 2003
Université de Montréal - HEC Montréal

Certificate , Electronic Commerce , 2001 — 2002
Université de Montréal - HEC Montréal

Bcom , IT , 2000 — 2001
Université de Montréal - HEC Montréal

Bcom , Marketing , 1996 — 1999
PGL