Experienced B2C eCommerce Consultant
Århus Area, Denmark
- Current
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- Owner at Afdeling 18
- Past
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- Web Analyst at Cofman.com ApS
- Technical Webmaster at Bon'A Parte A/S
- Web Developer at Inter-Data
- Web Developer at Jensen Consulting
- PC supporter/System-administrator at Hedeselskabet
- Datatechnician at APV Pasilac AS
- Education
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- Multimediedesigner (Multimediadesigner)
- Microsoft CTEC Course
- Microsoft ATEC Course
- Datamekaniker (Data Mechanic)
- Silkeborg Tekniske Skole
- Silkeborg Handelsskole
- Microsoft Certification Test (1999)
- Microsoft Certification Test (1999)
- Recommended
-
3 people have recommended Søren - Connections
-
167
connections
- Industry
- Internet
- Websites
Søren Sprogø’s Summary
Need advice or inspiration on how to run a successful consumer oriented webshop in Denmark?
Want someone who KNOWS how to increase conversion rates, increase up sales, generate traffic, and not just talk about it?
I'm an independent, freelance consultant with a little knowledge of just about everything concerning B2C eCommerce, and a lot of knowledge on how to execute it.
With a background in both Technical IT and Web Development I have a strong foundation. And build on top of that is knowledge, education and a strong passion about subjects such as web design, usability, IA, communication, organization, marketing and much, much more.
All though I have more than 7 years of IT oriented education, my more than 15 years of experience in the industry makes me a practical kind of guy. I don't just talk-the-talk, but I certainly walk-the-walk! And having several of the biggest and most successful webshops in Denmark as my regular customers proves that.
As a consultant my core beliefs are based on what I call a Good Karma Policy: I believe that if I give good, strong, independent advice to my customers without any thought about personal gain, it will come back to me ten fold!
So when using me you can always be sure that I will work 100% on giving value to YOUR organization, and not having any alternate motives like trying to earn money off you.
Anything else just isn't Good Karma!
Born: 24.07.1974
Marital status: Single
City: 8600 Silkeborg, Denmark
Website: www.afdeling18.dk
Søren Sprogø’s Specialties:
- An abstract thinker.
Loves The Big Picture and to work with visions.
- Very dedicated and goal oriented,
once the visions are in place.
- Expert technical knowledge.
- Coupled with knowledge of Design, Communication,
IA, Usability, Marketing, Organization etc.
- Able to combine both an Analytics & Humanistic angle.
- Expert on B2C eCommerce.
- Follows a tried-and-tested Good Karma Policy
leading to lasting, trustworthy relationships
with my customers and partners.
Søren Sprogø’s Experience
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Owner
Afdeling 18
(Internet industry)
September 2001 — Present (8 years 3 months)
Freelance Internet Consulting with business-to-consumer eCommerce as a specialty.
Giving independent advice on how to run a successful, consumer oriented webshop to customers such as:
- Wupti.com
- Bonaparte.dk
- Filabel-baby.dk
- Plus 30+ smaller sites
Also working extensively on developing and supporting several sites in the Open Source CMS Umbraco. -
Web Analyst
Cofman.com ApS
(Leisure, Travel & Tourism industry)
December 2007 — July 2008 (8 months)
Responsible for setting up a central Web Analytics function, and providing web analytics, trends and measurements for the rest of the business to base intelligent decisions on.
Making sure our online advertising spending stays within a positive ROI. Measuring & Optimizing the core business, both for profit and customer satisfaction.
Plus:
- Setting up and running email marketing campaigns
in Responsys.
- Email Newsletter template testing and optimization.
- General Email list management.
- Doing Web Analytics in IndexTools.
- Optimizing Google Adwords campaigns along with
Landing Page Optimization.
- Setting up surveys in SurveyGizmo.
- Setup & launch of 3 new sites in France, Italy and Spain. -
Technical Webmaster
Bon'A Parte A/S
(Privately Held; 201-500 employees; Textiles industry)
December 2004 — January 2006 (1 year 2 months)
Making sure Denmark's biggest and most popular B2C e-Commerce site is always up and running! Plus:
- Web Analytics using Instadia's Clientstep.
- Management Reporting.
- Supporting the organization with online KPI's.
- E-mail marketing, SEM, SEO tech. assistance.
- Project Management (New Technologies).
- Maintaining supplier relations. -
Web Developer
Inter-Data
(Internet industry)
2000 — 2001 (1 year )
- Developing cutting edge online Lotto gaming site
(10.000+ registered users).
- Constructing a web based ERP system
plus RMA database from scratch.
- Constructing CMS in Classic ASP for supporting
several small product websites. -
Web Developer
Jensen Consulting
(Privately Held; 51-200 employees; Information Technology and Services industry)
1999 — 2000 (1 year )
- Software Roll-out in several major, Danish banks,
- Y2K bug management.
- External web developer at what was the
biggest Danish website at the time, Forum.dk
(Later renamed to OFiR.dk, but now is back to Forum.dk) -
PC supporter/System-administrator
Hedeselskabet
(Privately Held; 1001-5000 employees; Environmental Services industry)
August 1996 — September 1999 (3 years 2 months)
- Implementation of MS Exchange 5.5 for
400+ users on 3 locations.
- Implementing centralized firewall and
internet connection.
- Construction of minor intranet.
- Planning of company wide upgrade to Windows 95
across 450+ PC's.
- Support of 150+ PC's on two locations. -
Datatechnician
APV Pasilac AS
(Dairy industry)
August 1996 — October 1996 (3 months)
3 months regular employment after my 4 year apprenticeship.
Søren Sprogø’s Education
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Multimediedesigner (Multimediadesigner)
2002 — 2004
School: Erhvervsakademiet, Århus
- Flash production
- Interactive eLearning CD-ROM production
- Company recruitment website
based on thorough organization analysis
- Online travel guide
incl. online international survey analyzing traveler habits
- CMS construction
Final examination project: Redesign of Henton.dk, incl. 50 page report with survey analysis, usability study etc.- Activities and Societies:
- Tutor, Student Body member.
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Microsoft CTEC Course
Internetworking MS TCP/IP on Windows NT 4.0 April 1999 — April 1999
4 days course.
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Microsoft ATEC Course
Core Technologies of MS Exchange server 5.0 September 1998 — September 1998
5 days course.
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Datamekaniker (Data Mechanic)
1992 — 1996
School: EUC Syd
Including 4 year apprenticeship at APV Pasilac AS, Silkeborg.
This education gives the pupil a basic understanding of how hardware and software interacts, and gives him the ability to build a piece of hardware from scratch, write software for it, and document everything along the way.
It's based on the apprenticeship model, where the pupil signs on for a 4 year apprenticeship in a real company, interrupted by short periods of theoretical education (2-3 months) in school.
This specific education no longer exists in the Danish education system.
Areas of Expertise:
- PASCAL, C & C++ programming
in a DOS environment.
- Hardware development.
- PLC <-> PC communication.
- Dev. of graphical monitoring appl.
for the process automation industry.
(Breweries, dairy plants etc.)
- System administration of Novell 3.12
- PC support, DOS/Windows. -
Silkeborg Tekniske Skole
EFG-basisår August 1991 — August 1992
Basic year of training required before beginning apprenticeship.
- Activities and Societies:
- Electrical Engineering (analog+digital), TX Mathematics
-
Silkeborg Handelsskole
Handelsskolens Grunduddannelse August 1990 — August 1991
One year of basic training at School of Commerce.
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Microsoft Certification Test (1999)
Microsoft Networking Essentials
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Microsoft Certification Test (1999)
Microsoft Certified Sales Specialist
Additional Information
Søren Sprogø’s Websites:
Søren Sprogø’s Groups:
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Umbraco -
Aarhus .NET User Group -
Danish Web Analytics Circle -
e-Commerce Solutions -
Amino
