Web Analyst at Cofman.com
Århus Area, Denmark
- Current
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- Web Analyst at Cofman.com ApS
- Owner at Afdeling 18 (Self-employed)
- Past
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- Technical Webmaster at Bon'A Parte A/S
- Web Developer at Inter-Data
- Web Developer at Jensen Consulting
- PC supporter/System-administrator at Hedeselskabet
- Datamekaniker at APV Pasilac AS
- Education
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- Erhvervsakademiet, Århus
- Microsoft CTEC Course
- Microsoft ATEC Course
- EUC Syd
- Silkeborg Tekniske Skole
- Silkeborg Handelsskole
- Microsoft Certification Test (1999)
- Microsoft Certification Test (1999)
- Recommended
-
3 people have recommended Søren - Connections
-
108
connections
- Industry
- Internet
- Websites
Søren Sprogø’s Summary
NOTICE: As I'm leaving my job as a Web Analyst at Cofman.com on the 1st of august, I'm currently open for job offers! Both in permanent positions, or on a project basis as a freelancer.
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Need advice or inspiration on how to run a successfull consumer oriented webshop in Denmark?
Want someone who KNOWS how to increase conversion rates, increase up sales, generate traffic, and not just talk about it?
I'm an independant, freelance consultant with a little knowledge of just about everything concerning B2C eCommerce, and a lot of knowledge on how to execute it.
With a background in both Technical IT and Web Development I have a strong foundation. And build on top of that is knowledge, education and a strong passion about subjects such as web design, usability, IA, communication, organisation, marketing and much, much more.
Allthough I have more than 7 years of IT oriented education, my more than 15 years of experience in the industry makes me a practical kind of guy. I don't just talk-the-talk, but I certainly walk-the-walk! And having several of the biggest and most successfull webshops in Denmark as my regular customers prooves that.
As a consultant my core beliefs are based on what I call a Good Karma Policy: I believe that if I give good, strong, independant advice to my customers without any thought about personal gain, it will come back to me ten fold!
So when using me you can allways be sure that I will work 100% on giving value to YOUR organization, and not having any alteria motives like trying to earn money off you.
Anything else just isn't Good Karma!
Søren Sprogø’s Specialties:
- An abstract thinker.
Loves The Big Picture and to work with visions.
- Very dedicated and goal oriented,
once the visions are in place.
- Expert technical knowledge.
- Coupled with knowledge of Design, Communication,
IA, Usability, Marketing, Organisation etc.
- Able to combine both an Analytics & Humanistic angle.
- Expert on B2C eCommerce.
- Follows a tried-and-tested Good Karma Policy
leading to lasting, trustworthy relationships
with my customers and partners.
Søren Sprogø’s Experience
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Web Analyst
Cofman.com ApS
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
December 2007 — Present (8 months)
Responsible for setting up a central Web Analytics function, and providing web analytics, trends and measurements for the rest of the business to base intelligent decisions on.
Making sure our online advertising spending stays within a positive ROI. Measuring & Optimizing the core business, both for profit and customer satisfaction.
Plus:
- Setting up and running email marketing campaigns
in Responsys.
- Email Newsletter template testing and optimization.
- General Email list management.
- Doing Web Analytics in IndexTools.
- Optimizing Google Adwords campaigns along with
Landing Page Optimization.
- Setting up surveys in SurveyGizmo. -
Owner
Afdeling 18 (Self-employed)
(Self-Employed; Myself Only; Internet industry)
September 2001 — Present (6 years 11 months)
Freelance Internet Consulting with business-to-consumer eCommerce as a specialty.
Giving independent advice on how to run a successfull, consumer oriented webshop to customers such as:
- Wupti.com
- Bonaparte.dk
- Filabel-baby.dk
- Plus 30+ smaller sites -
Technical Webmaster
Bon'A Parte A/S
(Privately Held; 501-1000 employees; Internet industry)
December 2004 — January 2006 (1 year 2 months)
Making sure Denmark's biggest and most popular B2C e-Commerce site is allways up and running! Plus:
- Web Analytics.
- Management Reporting.
- Supporting the organisation with online KPI's.
- E-mail marketing, SEM, SEO tech. assistance.
- Project Management (New Technologies).
- Maintaining supplier relations. -
Web Developer
Inter-Data
(Privately Held; 11-50 employees; Internet industry)
2000 — 2001 (1 year)
- Developing cutting edge online Lotto gaming site
(10.000+ registered users).
- Constructing a web based ERP system
plus RMA database from scratch. -
Web Developer
Jensen Consulting
(Privately Held; 51-200 employees; Internet industry)
1999 — 2000 (1 year)
- Rolling out software in several major, Danish banks,
- Y2K bug management.
- External web developer at what was the
biggest Danish website at the time, Forum.dk
(Later renamed to OFiR.dk, but now is back to Forum.dk) -
PC supporter/System-administrator
Hedeselskabet
(Paper & Forest Products industry)
August 1996 — September 1999 (3 years 2 months)
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Datamekaniker
APV Pasilac AS
(Dairy industry)
August 1992 — October 1996 (4 years 3 months)
Søren Sprogø’s Education
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Erhvervsakademiet, Århus
Multimediedesigner 2002 — 2004
- Flash production
- Interactive eLearning CD-ROM produktion
- Company recruitment website
based on thorough organisation analysis
- Online travel guide
incl. online international survey analyzing traveller habbits
- CMS construction- Activities and Societies:
- Tutor, Student Body member.
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Microsoft CTEC Course
Internetworking MS TCP/IP on Windows NT 4.0 April 1999 — April 1999
4 days course.
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Microsoft ATEC Course
Core Technologies of MS Exchange server 5.0 September 1998 — September 1998
5 days course.
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EUC Syd
Datamekaniker 1992 — 1996
- Activities and Societies:
- Including 4 year apprenticeship at APV Pasilac AS, Silkeborg
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Silkeborg Tekniske Skole
EFG-basisår August 1991 — August 1992
Basic year of training required before beginning apprenticeship.
- Activities and Societies:
- Electrical Engineering (analog+digital), TX Mathematics
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Silkeborg Handelsskole
Handelsskolens Grunduddannelse August 1990 — August 1991
One year of basic training at School of Commerce.
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Microsoft Certification Test (1999)
Microsoft Networking Essentials
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Microsoft Certification Test (1999)
Microsoft Certified Sales Specialist
Additional Information
Søren Sprogø’s Websites:
Søren Sprogø’s Groups:
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Umbraco member -
Danish Web Analytics Circle member -
E-Commerce Solutions member -
Amino member
