Matt Social Media Traction

Strategist _ Project Manager for Social Media Traction

Location: Greater Nashville Area
Industry: Marketing and Advertising

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Matt Social Media Traction's Overview

Current

Strategist | Project Manager Social Media Traction at Premier Companies

Connections

220 connections

Websites

Personal Website

In my role as Project Manager for Social Media Traction I have a number of core functions:

Strategic and tactical execution of marketing campaigns and promotions for Social Media Traction and SMT Clients.

Educate and train clients on long term & day-to-day social marketing strategies.

Craft and Execute Email Campaigns for SMT Client's Customer Lists

Develop content marketing strategy for both SMT and SMT Clients

Implement SEM and Facebook Ad campaigns

Goals: It is my belief that Online Marketing, specifically Social Media Marketing, represents a new era and a new set of challenges for Marketing Professionals.

I believe these new challenges are rooted in the question of how to use the advances in the 'social web' to build collaborative communities of customers and prospects that will not only participate in the sharing of the marketing message, but will provide valuable feedback that companies can use to make their products and services better.

My goal is to advance my skills and knowledge of all aspects of digital marketing in order to excel in the era of Social Media Marketing.

Strategist | Project Manager Social Media Traction

Premier Companies

Privately Held; 11-50 employees; Telecommunications industry

February 2009 – Present (3 years 4 months)

Since 2009 I have worked with a variety of businesses to help them find success with Social Media Marketing and using Social Media for internal communications.

I take a hands on approach to researching communication tools and digital networks to see how work. Using this practical knowledge and feedback from the clients I develop content marketing strategy and brand positioning that achieves the clients purpose for building a digital space for their customers and prospects.

This can involve, but is not limited to, developing customer retention strategies, customer loyalty programs, promotional strategies, and collaborative community development and management.