
CEO, Social Media Group
Ontario, Canada

CEO, Social Media Group
Ontario, Canada
Maggie Fox is the founder and CEO of Social Media Group, one of the world's largest independent agencies helping business navigate the new socially engaged Web. Widely acknowledged as industry-leading pioneers, SMG has created and executed social media strategies for the Canadian Government, SAP and Yamaha Motor. SMG has also been Ford Motor Company’s social media agency since 2007.
Maggie is a communications and content expert who has never met a medium she didn't like. Over the course of her career, she has led teams that have marketed, written and produced television and web content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney. Maggie is often asked to speak to the press and business groups about the importance and use of social media in the enterprise, and was named one of the Top 100 Marketers in Canada in the 100th anniversary issue of Marketing Magazine.
About Social Media Group
With global headquarters near Toronto, Social Media Group (www.socialmediagroup.com) is one of the world's largest independent agencies helping business navigate the new socially engaged Web. We take the best of both worlds: thorough business oriented consulting to uncover true strategic objectives combined with tactical execution that unleashes the creative energy and precision-oriented results of a top-flight integrated communications firm. Services include corporate social media strategy and tactical execution, content creation and management, community engagement, reputation measurement and monitoring, educational seminars and workshops.
Social media strategy, content production, social media marketing, blogger relations, blogger outreach, writing, editing, blogging, communications, marketing, podcasting, video podcasting, blogosphere monitoring, presentations, social media education, speaking, technology, metrics.
(Privately Held; Online Media industry)
2006 — Present (3 years)
Social Media Group is one of the world's largest independent agencies helping business navigate the new socially engaged Web. Widely acknowledged as industry-leading pioneers, SMG has created and executed social media strategies for the Canadian Government, SAP and Yamaha Motor. SMG has also been Ford Motor Company’s social media agency since 2007.
(Internet industry)
2001 — August 2006 (5 years)
With a heavy focus on great content, usability and design, New Sun has created websites and editorial for Home Hardware’s Home at Home magazine, Home Hardware’s Lumber and Building Materials Division, Transcontinental Printing, Home Furniture Stores Limited, Do it Best, Avery Dennison Canada and Truman Engineering Services.
(Public Company; 11-50 employees; Internet industry)
1999 — 2001 (2 years)
Developing and executing web and print-based strategies for major North American firms including Deloitte, Hydro One, Sears Canada and Disney Online.
(Public Company; 501-1000 employees; Broadcast Media industry)
November 1997 — September 1998 (11 months)
Producer, 11 p.m. nightly newscast, including show lineup, assigning reporters, writing and approving scripts, managing crew and live show production.
(Public Company; 501-1000 employees; Broadcast Media industry)
October 1995 — November 1997 (2 years 2 months)
Associate Producer, CityOnline, CityLive at Five - writing scripts and editing tapes for two live half hour shows, five days a week, plus supervising live production.
(Public Company; 501-1000 employees; Broadcast Media industry)
May 1993 — October 1995 (2 years 6 months)
Creation and execution of sales and marketing cross promotions for major North American firms including (but not limited to) P&G, Bank of Montreal, HMV, Universal Music, EMI, Sony, Paramount Pictures, Eaton's (not sure if that's one to brag about) and Polygram.
Multimedia/Comp Sci 1998 — 1999
Television Brodcasting 1990 — 1993
Social media
Women Who Risk, The Social Media Collective, Mesh, Enterprise Irregulars, SXSW
Press Coverage: <a href="http://socialmediagroup.com/media/">here</a>