Julio Fernandez

Current

• Senior Partner at Neo@Ogilvy
• Vice President, Enterprise Search & Social SEO at Global Strategies International
• Co-founder at B2B Social Media Council

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Past

• Evangelist at Google B2B Technology Council
• Global Marketing Director at Oracle Corporation
• Founder and CEO at College Press Network

• Online Editor, Producer at The Miami Herald
• Business Manager at The Miami Hurricane

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2 more...

Education

• University of Miami
• Hialeah Miami Lakes HS

Recommended

5 people have recommended Julio

Connections

500+ connections

Industry

Marketing and Advertising

Julio Fernandez’s Summary

Successful marketing strategist helping companies that want to embrace search and social media, extend market share, and extinguish competitors.

*** I began my online career in 1994. Founder of a successful dotcom company in the mid 90s with its obligatory IPO before the dotcom crash.

*** Online news editor and senior Web producer in the late 90s for Miami.com, Herald.com and elHerald.com with The Miami Herald Publishing Company.

*** Director of global marketing for Oracle Corporation since 2000. Supported Oracle teams (Global Mkt, Field Mkt, Acquisitions, Sales, Partners, Oracle University & Strategic Accounts) in 100+ countries and executed marketing campaigns in 50+ languages.

*** I currently work for Ogilvy & Mather. A subsidiary of WPP Group (NASDAQ: WPPGY)

*** Follow me on Twitter: http://twitter.com/SocialJulio

*** For Speaking Engagements & Conferences, look at the "Additional Information / Interests" section at the bottom of this page.

Julio Fernandez’s Specialties:

Metrics, metrics, metrics: Omniture web analytics, SiteCatalyst, Discover, A/B testing, multivariate analysis, behavioral targeting, site auditing, Google Analytics and more.

Julio Fernandez’s Experience

• Senior Partner

  Neo@Ogilvy

  (Public Company; WPPGY; Marketing and Advertising industry)

  September 2008 — Present (1 year 3 months)

  Develop Search Engine Marketing strategies for global enterprise companies. (Intent modeling, content strategy, performance auditing, Social Shelfspace TM & optimization)
  
  Ogilvy & Mather is a subsidiary of WPP Group (NASDAQ: WPPGY).

• Vice President, Enterprise Search & Social SEO

  Global Strategies International

  (Public Company; Marketing and Advertising industry)

  September 2008 — Present (1 year 3 months)

  Global Strategies International, was acquired by Neo@Ogilvy, the digital and direct media arm of the Ogilvy & Mather. A subsidiary of WPP Group (NASDAQ: WPPGY)

• Co-founder

  B2B Social Media Council

  (Market Research industry)

  May 2008 — Present (1 year 7 months)

  Inspired by my previous work with the Google B2B Technology Council, the B2B Social Media Council is a group of 10 social media evangelists from leading Fortune 500 B2B companies working on case studies for our industry.

• Evangelist

  Google B2B Technology Council

  (Public Company; 10,001 or more employees; GOOG; Internet industry)

  June 2005 — July 2008 (3 years 2 months)

  The Google B2B Technology Council is a group of 14 search / online marketing evangelists from leading Fortune 500 B2B companies who meet quarterly to provide feedback to Google's engineers on their latest products and services.
  
  The Council also hosts several public conference at the Googleplex each year to share best practices with over 250 B2B leaders and SEM experts.

• Global Marketing Director

  Oracle Corporation

  (Public Company; 10,001 or more employees; ORCL; Computer Software industry)

  October 2000 — June 2008 (7 years 9 months)

  Developed and led a global marketing team responsible for effective online campaign execution, tracking and reporting via different channels including email marketing, landing pads, online event registrations, and search engine advertising ( SEO / SEM ).
  
  Supported Oracle teams (Global Mkt, Field Mkt, Acquisitions, Sales, Partners, Oracle University & Strategic Accounts) in 100+ countries and executed marketing campaigns in 50+ languages.
  
  Evangelist for social media and micro-blogging tools for honest interaction with prospects, customers, and partners.

• Founder and CEO

  College Press Network

  (Internet industry)

  July 1994 — October 2000 (6 years 4 months)

  As business manager for the University of Miami Hurricane newspaper, I saw the opportunity to create the first national content syndication and online advertising network targeting the collegiate market.
  
  Bankrate.com acquired my company in 1998. Successful road show and IPO in 1999. College Press Network was sold to Colleges.com in 2000.

• Online Editor, Producer

  The Miami Herald

  (Public Company; 1001-5000 employees; KRI; Newspapers industry)

  June 1992 — December 1998 (6 years 7 months)

  After my internship with the editorial design department of The Miami Herald, I was hired by the newspaper and later promoted to their new online edition where I was able to work on many exciting projects including:
  
  - Daily production of Herald.com and elHerald.com selecting stories to run on the home page and different section fronts.
  - Liaison with Web site partners and other Knight Ridder Newspaper Web sites implementing KR's ecommerce solutions, and special marketing packages to increase traffic and banner inventory.
  - For the print edition, responsible for the production of graphics including breaking stories. The Miami Herald won the 1993 Pulitzer Prize for Public Service for our team coverage of Hurricane Andrew.

• Business Manager

  The Miami Hurricane

  (Newspapers industry)

  June 1993 — June 1994 (1 year 1 month)

  Any former Miami Hurricane staff members? Lets get together!

Julio Fernandez’s Education

• University of Miami

  June 1988 — June 1994

  Activities and Societies:

  Business Manager - Miami Hurricane Newspaper

• Hialeah Miami Lakes HS

  June 1985 — June 1988

  .
  
  HML class of 87 or 88? Email juliof@gmail.com

Additional Information

Julio Fernandez’s Interests:

2009 Conferences: ~ Consumer Electronic Show (CES) Las Vegas ~ South by Southwest Interactive (SXSW), Austin, TX ~ Word of Mouth Marketing Association (WOMMA), Miami ~ Search Engine Strategies, San Jose, CA 2008 Conferences: ~ Covario Inflection Point, San Diego, CA ~ South by Southwest Interactive (SXSW), Austin, TX ~ Google B2B Executive Summit, Mountain View, CA ~ Search Engine Strategies, San Jose, CA ~ O'Reilly Web 2.0 Expo, New York, NY ~ SMX Keynote, Buenos Aires, Argentina Future Conferences & Speaking Engagements: http://www.dopplr.com/traveller/SocialJulio

Julio Fernandez’s Groups:

Kiwanis, Circle K International, Key Club Florida District 87-88

•    Ogilvy People
•    Marketing Executives Group
•    Search Marketing Expo (SMX) Buenos Aires
•    Search Engine Land
•    Drupal Users Group
•    Social Media Marketing
•    Ogilvy: Past, Present & Future
•    Ogilvy PR Worldwide/ 360° Digital Influence
•    Refresh Miami
•    Newspaper Professionals Network
•    U of Miami, FL
•    Google Tech Council Alumni
•    infoBOOM! Must-know people, ideas and opinions for mid-sized business

Julio Fernandez’s Honors:

CMO Marketing Excellence Award – Oracle Corporation.
For outstanding contributions to the company.

1993 Pulitzer Prize, Public Service – The Miami Herald.
Hurricane Andrew team coverage. Editorial Design Team.

Julio Fernandez’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch