Mike Sobol

Mike Sobol

Co-Founder & CMO, Content BLVD

Location
Greater Denver Area
Industry
Internet

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Mike Sobol's Overview

Current
Past
  • Founding Partner at Collaboration Lab Denver
  • Director of Sales and Marketing at Special Ops, LLC
  • Director of Franchise Operations at Bark Busters Home Dog Training
  • Franchise Owner at Bark Busters Home Dog Training
  • National Accounts Manager at Navis Logistics
  • Inside Sales Representative at MediaPower Integrated Direct Reponse Marketing
  • Independent Contractor - Sales Consultant/Builder/Trainer/Group Facilitator at Challenge Course Consultants
Education
Connections

500+ connections

Websites

Mike Sobol's Summary

Like most entrepreneurs, I'm not normal.

I don't think much about what is; I focus on what isn't yet, and what could be. Then, with the help of the most talented, driven and inspiring people I can find, I build it. I'm most at home in the moment of experimentation and discovery, when a new problem requires a new solution.

Content BLVD is one such solution.

You know how most advertising interrupts whatever you’re trying to do? Like commercials in your favorite TV show, or pop up ads on a website?

Not only are they really annoying, ads like that don’t even work that well anymore. So companies are trying to get embedded inside the content, instead. Think of a Mac being used in a movie or TV show, or Nike sponsoring a local event. They want to enhance what consumers experience, not interrupt it.

But they can’t just buy and sell these kinds opportunities like they can traditional ads, so we’re building the marketplace to make that possible. We're the match.com of embedded marketing.

You see, effective brand integrations, product placements and sponsorships aren't about the medium. They're about the audience. Companies want to get more embedded brand messages in front of their target audience, no matter the media channel. From TV shows and movies, to blogs and Youtube channels, to local events, countless opportunities exist for companies to reach their audience in an authentic way. But these opportunities are hard to find.

Content BLVD is bringing embedded marketing opportunities out in the open. We're creating a transparent, efficient marketplace so that companies and content creators with an audience to share can easily work together, delivering brand messages that actually enhance the consumer's experience, rather than interrupt it.

If you're interested in joining our private beta, please visit us at https://contentblvd.com

That's my thing. I'm a business growth catalyst. What's your thing?

Mike Sobol's Experience

Co-Founder & CMO

Content BLVD

Privately Held; 1-10 employees; Marketing and Advertising industry

2011Present (3 years)

You know how most advertising interrupts whatever you’re trying to do? Like commercials in your favorite TV show, or pop up ads on a website?

Not only are they really annoying, ads like that don’t even work that well anymore. So companies are trying to get embedded inside the content, instead. Think of a Mac being used in a movie or TV show, or Nike sponsoring a local event. They want to enhance what consumers experience, not interrupt it.

But they can’t just buy and sell these kinds opportunities like they can traditional ads, so we’re building the marketplace to make that possible. We're the match.com of embedded marketing.

You see, effective brand integrations, product placements and sponsorships aren't about the medium. They're about the audience. Companies want to get more embedded brand messages in front of their target audience, no matter the media channel. From TV shows and movies, to blogs and Youtube channels, to local events, countless opportunities exist for companies to reach their audience in an authentic way. But these opportunities are hard to find.

Content BLVD is bringing embedded marketing opportunities out in the open. We're creating a transparent, efficient marketplace so that companies and content creators with an audience to share can easily work together, delivering brand messages that actually enhance the consumer's experience, rather than interrupt it.

If you're interested in joining our private beta, please visit us at https://contentblvd.com

Co-Founder

Guest Blog Genius

Privately Held; 1-10 employees; Internet industry

2011April 2013 (2 years)

Privately Held; 1-10 employees; Marketing and Advertising industry

October 20102011 (1 year)

Without the Stress was founded with a singular goal – make receiving services truly painless for clients. We’re not like other passport and visa services. When you use us, there is no to do list. We take care of everything.

We also have the strongest guarantee in the industry. If we don't get you your documents when promised, we will reimburse not only our fees, but your government fees, as well. We can afford to make this promise, because, quite honestly, we don't miss.

We know that by taking care of our partners and clients, our revenue will take care of itself. Watch as we expand further into the travel vertical, finding new and innovative ways to help clients, "without the stress."

Marketing Consultant

Petersen Nutrition

Privately Held; 51-200 employees; Wholesale industry

April 2010October 2010 (7 months)

Took over the distribution company's key manufacturer account, significantly growing revenue year over year, while also improving customer service channels with hundreds of local retailers in Colorado, New Mexico and Wyoming.

Launched an innovative state-wide partnership with the Colorado 4H, gaining exposure and good will that other major sponsors spend 10 times the money to achieve.

Helped to develop the Colorado Natural Pet Care Association, as a brand new platform to connect with pet care professionals and consumers in a personal, authentic way.

Founding Partner

Collaboration Lab Denver

October 2008March 2010 (1 year 6 months)

For every business challenge, there is a solution. Collaboration Lab helps small business owners find the solutions they need through resources that go far beyond a single type of service, coaching system or professional perspective.

Within every community, there exists all the knowledge, experience and opportunity business people need-- finding it and taking advantage of it is the hard part. From expert seminars on specific business topics, to peer support and one-on-one coaching, our objective is to provide exactly the right help to each and every client.

And, when a client is looking to create something new, we assist them in capitalizing on new opportunities, such as alternative funding options and strategic partnerships.

Director of Sales and Marketing

Special Ops, LLC

Privately Held; 1-10 employees; Mechanical or Industrial Engineering industry

October 2008November 2009 (1 year 2 months)

Led business development activities including sales and marketing strategy, client project development and on-going client support for franchise operations & training consultants.

Director of Franchise Operations

Bark Busters Home Dog Training

Privately Held; 51-200 employees; Consumer Services industry

July 2005November 2008 (3 years 5 months)

I led the complete redesign and enhancement of our educational programs delivered to franchise owners, from pre-launch preparation and initial training to on-going resources. Through our annual conference, group training calls, mentoring program, intensive advanced classes, intranet resources and personal contact with the training and support team, our franchise owners were able to push their own skills and abilities as far and as fast as they wished.

As a Master Dog Behavioral Therapist and Trainer, I also led a fundamental shift in the delivery of our core service offering, to improve our trainers' abilities to quickly achieve lasting results with clients and their dogs.

We also launched more robust business and sales support programs to assist franchise owners in realizing the maximum return on their marketing, sales, customer service and business management efforts. The evolution never ends...

Privately Held; 51-200 employees; Consumer Services industry

February 2004November 2005 (1 year 10 months)

Provided help to clients struggling with their dogs' problem behavior, as well as those in need of basic obedience training.

Delivered free child and dog safety seminars and sought to further public understanding of dog behavior, health and welfare through special event lectures, school assemblies and local media appearances.

After purchasing an under-developed territory, quickly built a strong base of business by establishing a referral network of veterinarians and other pet industry professionals.

Routinely closed sales at a rate nearly twice the average for Bark Busters nationally and pushed average client revenue more than 40% above the mean, while fostering a reputation for exceptional results and customer service.

Sold the territory for close to double the purchase price.

Most importantly, positively impacted hundreds of families and their dogs by helping them live better together.

National Accounts Manager

Navis Logistics

August 2001August 2003 (2 years 1 month)

Played a pivotal role in developing the strategy of a young, transitional department charged with securing and managing national accounts, to be serviced by franchise owners and affiliated vendors across the US and Canada.

Consulted with clients to design and fulfill custom logistics solutions, while liaising with franchise owners to ensure both parties received the best possible value from the relationship.

Inside Sales Representative

MediaPower Integrated Direct Reponse Marketing

October 2000July 2001 (10 months)

Sold a wide range of television-advertised products in an inbound call center.

Maintained a close rate and revenue per call rate well above average, often recording the highest revenue, highest close rate, and highest number of cross-sold products per shift. At the same time, had one of the lowest product return rates, while also securing significant reorders with repeat customers.

Independent Contractor - Sales Consultant/Builder/Trainer/Group Facilitator

Challenge Course Consultants

August 1999July 2001 (2 years)

Sold, designed, built and serviced high and low ropes challenge course facilities for colleges and universities, secondary schools, summer camps, hospitals and business conference centers nationwide.

Delivered courses in safety instruction and group facilitation training to assist clients in program and staff development.

Mike Sobol's Skills & Expertise

  1. Start-ups
  2. Business Strategy
  3. New Business Development
  4. Franchising
  5. Strategic Planning
  6. Coaching
  7. Entrepreneurship
  8. Marketing Strategy
  9. Business Development
  10. Small Business
  11. Training
  12. Management
  13. Social Networking
  14. Strategic Partnerships
  15. Online Marketing
  16. Marketing
  17. Sales
  18. Strategy
  19. Social Media Marketing
  20. Leadership
  21. SEO
  22. Lead Generation
  23. Social Media
  24. Public Speaking
  25. Blogging
  26. Team Building

View All (26) Skills View Fewer Skills

Mike Sobol's Education

Flinders University

19951995

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