Owner, Snoloha
Saginaw, Michigan Area
- Current
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- Owner at Snoloha
- Past
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- Store Manager at Boyne USA Resorts
- Sales & Management at Bavarian Village Ski & Golf
- Education
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- Davenport University
- University of Michigan-Flint
- Connections
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45
connections
- Industry
- Retail
- Websites
Rod Call’s Summary
The self proclaimed Purveyor & Explorer of the Snoloha Lifestyle....and I'm not too sure what "purveyor" really means. So what is Snoloha?
The concept behind Snoloha is to combine the various climates, activities, and elements that we all experience in life into one brand, one image, and one word – hence the marriage of “snow” and “aloha”. The definition of Snoloha is “A lifestyle shared by those who live, play, travel, vacation, relax, or simply enjoy life somewhere between the islands and the arctic.”
It is both a physical location and a mental state of mind. Whether you are halfway around the world visiting a foreign land, or sitting in your cubicle wishing you were somewhere else, island-hopping in the Caribbean or heli-skiing in Alaska, Snoloha is that place where you feel relaxed, inspired, or energized.
It is a lifestyle people live everyday, a couple times a year, once in a lifetime, or in their minds all the time. It’s carrying a vacation mentality through everyday life, celebrating and enjoying all the seasons that get thrown at us.
Rod Call’s Specialties:
Thinking outside the box.
Holding conversations with myself.
Dreaming up crazy Snoloha design concepts.
A Jimmy Buffett approach to life & work (a fine balancing act).
Rod Call’s Experience
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Owner
Snoloha
(Retail industry)
March 2003 — Present (6 years 9 months)
The self proclaimed Purveyor and Explorer of the Snoloha Lifestyle.
Welcome to Snoloha. I came up with this crazy name and concept a few years back during a mid-March northern Michigan winter commute to work...having just recently returned from a trip to the Virgin Islands.
After driving by the sign that reads "45th Parallel Halfway Between the Equator & the North Pole", I had that ah-ha moment.
I leaned over to the passenger seat of my Jeep and scribbled on a Rolling Stone magazine, "somewhere between the islands and the arctic", and the Snoloha brand and lifestyle was born. And the rest, they say, is history.
So that's my story and I'm sticking to it. -
Store Manager
Boyne USA Resorts
(Privately Held; 201-500 employees; Retail industry)
August 1995 — July 2003 (8 years )
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Sales & Management
Bavarian Village Ski & Golf
(Retail industry)
1995 — 1998 (3 years )
Rod Call’s Education
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Davenport University
2003 — 2005
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University of Michigan-Flint
Communications 1993 — 1997
Additional Information
Rod Call’s Websites:
Rod Call’s Interests:
Enjoying life "somewhere between the islands and the arctic", and carrying a vacation mentality through everyday life.
Rod Call’s Honors:
Featured on MSN as one of America's Hottest Home-Based businesses.
Winner of StartupNation's "Most Slacker-Friendly" business.
Surf Expo LAUNCH finalist.
Rod Call’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
